Natural back link building
has become one of the main SEO activities for many home based internet marketing information business online.
Unfortunately, not every online business has the same definition of what natural back link building is.
A natural link is simply a link you get from someone who found your page and decided to link to it on their own volition and without any direct influence from you.
A large number of businesses spend a lot of time and money trying to improve their ranking in the S.E.R.P.s using natural back link building SEO techniques.
Because back links make up over 90% of Google’s ranking, many businesses misunderstand the concept of back linking and dive headlong into getting as many back links as possible from any place they can, at whatever the cost.
They fail to realize that not all back links are good links and that some back links can hurt your company more than help it.
Google designed their ranking system to reward good sites that get natural back links to them. That is why natural back link building using search engine optimization techniques the right way is so important.
Getting the right links the right way can be incredibly difficult if you try to do it manually, but you can’t just sit around and wait for sites to link back to you.
You have to do it but you need to be very careful when building back links. There are some “rouge” techniques that can cause you problems and get your site marked by Google. If this happens, you might just as well start over.
Here are some of the most deadly S.E.O. link building mistakes you need to avoid at all costs.
Avoid Link Exchanges
Google can easily trace reciprocal links and these days they don’t count for much anymore. Getting back links from link exchange networks can hurt your business, not help it.
Exchanging links as a link building strategy is a definite NO NO.
Avoid Purchasing Link Packages
Most of the time, link packages broadcast ads to classified sites or other spam filled networks and are in the same category as spam email lists. Don’t use them.
You could find your website linked to a Google banned site that could really screw up your corporate image.
Avoid Not Using Anchor Text
Making your links relevant increases the perceived value of each back link. You can use anchor text that is related to the content of your website to give your site “link juice”.
If you go about building a ton of natural back links using SEO techniques that gets only random links without any relevant anchor text in your site, your site could be flagged as a spam site.
Avoid Building Links From Non Indexed Websites
In order for a back link to count with Google, it has to be coming from an indexed web page.
Many people waste a lot of time building back links on non indexed sites only to find out later, that it means nothing to Google.
Avoid Building Links Too Quickly
If you start building back links too quickly, like getting 500 links overnight from one site, alarm bells will start going off all over the place with Google.
Building slow consistent back links from a variety of related websites is the natural way that back links normally occur on a website.
Google’s page rank system was designed to work organically and when an influx of inorganic links hit a site at one time, Google will take notice, especially with new websites.
Avoid Being Irrelevant
It’s Google’s business is to provide the most up to date relevant information for every web search that is conducted on Google.
That is why relevant back links from related sites count so much towards improving your page rank.
Back links from relevant authority sites that would naturally link to your site tell Google that your site is important whereas random links from unrelated websites do nothing for your ranking status.
Avoid Purchasing Links
Many link networks online now sell links on high PR sites. These high PR back links can sell for as much as $200 per month or even more depending on the niche topic.
The problem with purchasing links, is that people lured by the prospect of instant results are buying links like there’s no tomorrow and it is gradually becoming out of vogue.
Google has caught on to the practice and is slapping page rank when they discover it. They obviously can trace publicly traded links, trace them to the recipient and penalize them.
Avoid falling for the “quick fix” that so many link building services promise.
For more consistent long term traffic to your website; always go for relevant one way back links, with a high page rank, that look as organic as possible.
Natural looking back links that are built slow and steady will keep sending traffic to your business website for a long time to come.
Natural back link building is the safest way to go with Google.
Obtaining the most popular keywords people search for is the prerequisite to any successful Internet marketing campaign.
Each day millions of searches are conducted by people all around the world on the various search engines for products, services, information and entertainment.
Finding out what exactly are all these people looking for is necessary if you hope to achieve any degree of success with your online endeavors
The good news is that most of the major search engines already provide a portal into the queries that people make and to determine the most popular keywords people search for.
Some of these are indicated below for your use.
Google is the most popular and most frequently used search engine online. It allows you to tap into it’s search engine database using Google Trends, Google Zeitgeist or the Google AdWords Keyword Tool.
Google Trends allows users to view the volume of queries people make over time by regions, by city, by language, etc. It also allows users to compare multiple search terms and to look into Google’s Database Of Searches
Google Zeitgeist shows what people are searching for at Google and its associated specialty services in a variety of categories. Versions of Google Zeitgeist are also available for various countries.
The Google AdWords Keyword Tool allows users to enter a search term or terms and by the use of the drop-down box, to see the popularity of terms over time. Sign up to AdWords for access to this tool.
Yahoo users can use their Yahoo Buzz Index to determine the “hot” search topics and most popular keywords people search for on Yahoo.
The Yahoo Keyword Selector Tool which was also called the Overture Keyword Selector Tool and before that the Overture Search Term Suggestion Tool, is a free service for Yahoo network advertisers to select targeted keywords to use for their advertisements.
Non advertisers cannot use the tool to find the most popular keywords people search for on their site.
AOL search engine users at one time could take advantage of AOL Hot Searches to find the most popular keywords people search for however AOL Hot Searches is now closed.
AOL users can use AOL Search Trends to find the current top search queries within the last hour or the last day which are conveniently broken down into specific search categories.
MSN users could at one time use MSN Search Insider to find the most popular keywords people search for on their engine however it has been closed since Jan of 2006.
MSN Search Insider gave users the top 200 MSN Search queries in a random order and provided “duels feature” that listed the top keywords and search queries in music, sports and television against each other in a type of contest or race comparison.
MSN Advertising now offers a nifty little Profile Matcher that can be used in a variety of ways to let them know who you’re looking for. MSN will then tell you where on Microsoft Advertising you can find them.
The Bing search engine now allows users a number of ways to find the most popular keywords people search for on their site. It is also currently the only search engine that shows your “friends” Facebook likes and dislikes.
The Bing social search feature pulls in your friends’ Facebook likes from news, celebs, movies, brands, opinions, etc. where you can then identify the most popular keywords people search for on the site.
Users of Dogpile can use Dogpile SearchSpy to identify the most popular keywords people search for with their browser. Users of this popular meta search service can find the top real time search terms used in their browser in either a filtered or non filtered format.
MetaCrawler offers a “Popular Searches” box on the front page of their site as well as a MetaCrawler MetaSpy service to identify the most popular keywords people search for.
Ask users can use Ask IQ to find the top searches at Ask on a weekly basis.
Lycos users can find “popular searches” just under the search box or use the long standing Lycos 50 service to see what the tops searches are at Lycos for the week.
Although finding the most popular keywords people search for is not really rocket science, it is essential to the effective implementation of every successful Internet marketing campaign online.
Here are 7 tips to get more viral traffic from Facebook quickly and more effectively.
As you learn how to use Facebook effectively, you’ll also learn how to leverage the source of Facebook’s traffic, to be able to get more viral traffic from Facebook for yourself.
In order to make any money in social networking, friends are an absolute necessity. So, get more friends as quickly as possible! The faster you acquire more new friends, the easier it is to get more viral traffic from Facebook. The more friends you have, the more visible your business becomes and ultimately this leads to more sales and cash in your pocket.
- Develop A Blog For Your Business
Developing a blog is a great way to spread the word about your business. You can then incorporate your blog into your Facebook account along with an RSS feed for your readers to follow you on. To get more viral traffic from Facebook you can also post comments on other like minded blogs with link backs to your site.
To get more viral traffic from Facebook you need to upload a photogenic picture of yourself and plaster it everywhere you can. Uploading a picture of yourself will get your articles a lot more views and comments than an article without a picture.
Attaching a picture to your name makes people more comfortable and trust you more, plus people will recognize that you are not a spammer. Spammers seldom take time to upload pictures of themselves.
- Put Everything You Can On Your Profile Page
To get the most exposure possible and to get more viral traffic from Facebook, it’s important that you link all of your social network profiles and projects on your profile page. Make sure your profile page is attractive looking and that your your blog’s RSS feed is also promoted on it.
- Remember That Content Is Still King
To get more viral traffic from Facebook it pays to be a good writer. If you are in a popular niche and you are a good writer, then success in social networking will not be a problem for you. Creating good interesting content is the key to getting people’s interest. Unless you provide people with good content, people will not take the time to read your articles. Articles that include bullet points or lists usually get read more frequently, so try to write articles with titles like: ” The 7 Reasons Why …” or “10 Secrets To A ….” etc.
- Try Using The Notes and Events Features
A great way to gain more exposure in your business is to send notes using the Notes and Events Features. Your friends are likely pass them on to their friends if they like it and everyone benefits.
- Lastly, Give Something Away For Nothing
A great way to get more viral traffic from Facebook is to give away something that is related to your niche for free. Your social networking friends will be appreciative and you can count on them coming back for more.
People love taking advantage of free stuff; so why not offer them an ebook, video, software script, article or whatever that is relative to your market niche? Anything of benefit to people in your niche will do.
Capitalizing on the social networking phenomenon can only be limited only by your imagination and abilities; so consider these 7 tips to get more viral traffic from Facebook to be only the tip of the iceberg of ideas.
