How To Improve Your Content Marketing Strategy
Posted Under: Internet Marketing Information
Content marketing can be a cut throat endeavor in today’s fast paced world. In order to make a good impression online, you only have a few seconds to make your eCommerce or Web site available to the consumer.
If your site takes too long to load or is difficult to navigate, there is a good chance that you will lose a potential customer. An unattractive or confusing site will also push away potential buyers.
A good content marketing strategy will help you create content that will engage potential customers and attract the search engine spiders that increase the search engine rankings that ultimately affect your sales.
Always include content that will stick out in people’s minds and if at all possible, give your potential customer a personalized experience.
Visibility is an important content requirement. In Google’s latest Panda algorithm, H1 and H2 style headlines are still heavily weighted and should be used as often as possible. Use large type fonts for visibility and SEO.
Don’t bore your potential customer with rambling dialogue. Keep your content short and to the point.
The days of making an article as long as possible for Search Engine Optimization is long gone. Instead, use key words in an intelligent way. Use Google’s AdWords Keyword Tool to populate your site with intelligent keywords.
Keep in mind what the user’s intent is when they make a Google Search and use those keywords in your content.
For example, a person searching for “Doors” could be looking for information on different types of doors or the rock group however, a person searching for “cheap Doors” or “discount Doors” is probably more interested in immediately purchasing the product.
A short focused product description or article with targeted keywords is much more likely to catch a reader’s attention and be read, than a long flowing article or description with hundreds of unnecessary words that could immediately turn off a visitor. In our fast paced world, most people don’t have the time to spend dissecting a long article.
Use social media to make your content shareable. The easiest way to accomplish this is to include easily accessible “share” buttons either before or after your content.
Marketing studies show that people will usually not share when it is inconvenient or difficult to do so. Make it convenient for potential customers to share your content by adding Facebook, Twitter, Pinterest, Google+, etc. share buttons on every page of your site.
To make a lasting impression online, your website should also be easy to navigate, be easily viewed across the newer platforms and devices, and have relevant unique content that is updated on a regular basis.
Incorporating all of these suggestions into your content marketing strategy will no doubt improve your sales and ultimately your bottom line.
