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Branding Information

Why You Need To Be Creating News Releases For Your Business

If you’re not creating news releases for your business on a monthly basis, you are at a minimum definitely missing out on a lot of free publicity. Not only are news releases free, they are one of the best ways to showcase your business to the general public. Although journalists receive dozens of news releases […]

Branding Information – Brand Identity Is Important In Logo Design

Brand identity is important in logo design for all the reasons you might expect. Regardless of how much time and money you spend on marketing campaigns in your business, a well designed logo that helps build your brand identity, should never be overlooked in your marketing strategy. If you don’t believe that brand identity is […]

Brand Valuation – How Do You Evaluate A Brand?

Brand valuation is an intangible business asset, that has become increasingly recognized as an important factor in Internet marketing. Because it is considered a valuable business asset, Internet marketers and webmasters alike are trying to find new ways to expand market share by increasing the value of their business brands. Although brand valuation is not […]