SEO – Some Tips To Improve Your Organic Search Engine Results

This post was written by Internet Marketing John on September 14, 2009
Posted Under: Search Engine Optimization

In this article, we provide some basic tips to improve your organic search engine results.

Companies use search engine optimization, or SEO, on a regular basis, to improve their website’s placement, and ranking in the Google and Yahoo search engines.

The term Search engine optimization, describes the process that improves these web site rankings.

All the search engines use complex algorithms, to keep their searches relevant and to restrict abusive, and illegal search engine optimization methods.

The so called Black Hat, SEO users, will never stop trying to find an easy way to beat the system, which is why Google, Yahoo, and others, continue to create more complex algorithms sort out the garbage.

A legitimate seo practice will focus on viral marketing tactics, improving web site content, and web site usability, in order to increase a web page’s search engine ranking.

A search engine query, will display several types of listings, such as; advertisements, paid inclusions, PPC, and organic search engine results.

SEO, is primarily about organic search engine results listings, and is based on a variety of descriptive keywords that can target the quality of the search result, and cause an increase in the amount of visitors, to the specific website.

Organic search engine results, do not usually contain overt solicitations.

Organic search engine results DO result in more targeted web traffic, and will produce the majority of online purchases from visitors to your website.

Because of this, SEO is in demand by businesses, as a method of improving targeted business website traffic.

There are many ways to improve your organic search engine results.

Here are a few tips on improving your web site content, and to get better organic search engine results for your website.

  • Plan your website. Make sure you have good website usability and an easy to understand navigation layout.
  • Make sure you know what you are talking about on your website.  You should be considered an expert on your subject in order to create trust and credibility with your visitors.
  • Write your content for your audience and the search engines.  Identify and position important keywords in your meta tags, file names, title, and content.
  • Always position important keywords up front, and repeat them in the beginning of each paragraph of your content when possible.
  • Maintain at lease a 1 to 2 percent keyword density, and keep your content readable for your human visitors.
  • Target only one topic per page. Focus your ideas, keywords and thoughts, one page at a time.
  • Submit your site to directories to add to your site’s relevancy.
  • An effective SEO strategy is to ask other websites within your same niche, to place your link on their websites.
  • Several back links will dramatically increase your site rankings. The search engines will increase the importance of your website as you attract more and more back links.
  • Repeat what works and discard what does not.
    Repetition of good strategies, is the key to your long term success.
  • Content matters with search engine optimization. If your site looks amateurish, few people will frequent your site.   ALWAYS provide only good useful content on your website.

Use all of these tips to make your site stand out and improve your organic search engine results.

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