If your site takes too long to load or is difficult to navigate, there is a good chance that you will lose a potential customer. An unattractive or confusing site will also push away potential buyers.
A good content marketing strategy will help you create content that will engage potential customers and attract the search engine spiders that increase the search engine rankings that ultimately affect your sales.
Always include content that will stick out in people’s minds and if at all possible, give your potential customer a personalized experience.
Visibility is an important content requirement. In Google’s latest Panda algorithm, H1 and H2 style headlines are still heavily weighted and should be used as often as possible. Use large type fonts for visibility and SEO.
Don’t bore your potential customer with rambling dialogue. Keep your content short and to the point.
The days of making an article as long as possible for Search Engine Optimization is long gone. Instead, use key words in an intelligent way. Use Google’s AdWords Keyword Tool to populate your site with intelligent keywords.
Keep in mind what the user’s intent is when they make a Google Search and use those keywords in your content.
For example, a person searching for “Doors” could be looking for information on different types of doors or the rock group however, a person searching for “cheap Doors” or “discount Doors” is probably more interested in immediately purchasing the product.
A short focused product description or article with targeted keywords is much more likely to catch a reader’s attention and be read, than a long flowing article or description with hundreds of unnecessary words that could immediately turn off a visitor. In our fast paced world, most people don’t have the time to spend dissecting a long article.
Use social media to make your content shareable. The easiest way to accomplish this is to include easily accessible “share” buttons either before or after your content.
Marketing studies show that people will usually not share when it is inconvenient or difficult to do so. Make it convenient for potential customers to share your content by adding Facebook, Twitter, Pinterest, Google+, etc. share buttons on every page of your site.
To make a lasting impression online, your website should also be easy to navigate, be easily viewed across the newer platforms and devices, and have relevant unique content that is updated on a regular basis.
Incorporating all of these suggestions into your content marketing strategy will no doubt improve your sales and ultimately your bottom line.]]>
Text message marketing is also commonly referred to as SMS (Short Message Service) marketing or simply text messaging.
Text messaging allows cell phone users to send short messages to another cell phone or from the Web to another cell phone, that until recently could not exceed 160 characters in length.
With the advent of smart phones like Apple’s iPhone, the Android, and the Blackberry, savvy Internet marketers have understood that text messaging has become an integral part of everyday living and that text messaging is spreading like wildfire among all segments of the population.
So much so, that many states have now created laws prohibiting smart phone users from text messaging while driving.
Text message marketing can be used as a personal or economic communication tool, as well as for mass direct marketing campaigns, however, any text message sent to a mobile shopper must offer something worthy or of value to warrant the very personal interruption by the marketer.
When used correctly, text messaging is an effective strategy to instantaneously reach all types of people with your personal unique message about your product or service.
Research shows that mobile smart phone subscribers respond best to specials that offer exclusive or privileged information, are limited in quantity (only 13 left), or limited for a short period of time (offer good for 12 hours only).
Information about a “new” product line, or helpful tips on how to use a product or service also generates a great deal of positive response to smart phone subscribers when judiciously marketed.
Text message marketing can be quickly deployed and provides businesses with an unbelievable amount of exposure on their product or service, with the results being immediately visible.
You can increase sales and improve your bottom line with text message marketing if you are judicious with the frequency of your text messaging. Consumers decide how often they want to be contacted, not the marketer.
Careful monitoring of click through and unsubscribe rates is extremely important to become an effective text message marketer.
Begin by sending consumers a text message twice a month. Monitor the click through and unsubscribe rates and if they are minimal, increase your text messaging to once a week.
Savvy mobile marketers will offer a Weekly Special, or a Daily Special Offer to consumers who “sign up” for the special. This gives the consumer the option of how frequently they want to be contacted, of if they do not want to be contacted.
Polling mobile subscribers is a great way to identify how effective your text message marketing campaign is progressing. Although many consumers shy away from polls, the ones who respond will be forthcoming and are usually quite candid.
You will never know what your consumers want if you don’t ask them, and you would be amazed at just how much information you can gather from customer feedback.
Because text message marketing is such a powerful and effective strategy, it should be seriously considered as part of your overall Internet marketing to increase sales and your bottom line.]]>
Most people check their emails using their Personal Computers, but many more use their smart phones several times a day along with their personal computers to keep up with their emails.
Many people check their emails on their Android or iPhone before they even get out of bed in the morning, and most will recheck their emails several more times during the morning and throughout the day. On an average day, a smart phone user will check their emails at least a couple of dozen times during a 24 hour period.
Needles to say, smart phone usage has sky rocketed and so has the growing number of people who use mobile devices to read their emails.
Well over 50% of all emails are opened on a mobile device of some sort, and for the past few years the number has been rising to well over 500%. You can bet the farm that in the future, the numbers will continue to rise.
The point is that you need to ensure that your emails are mobile friendly if you expect results.
So what constitutes a mobile friendly email?
Mobile friendly emails are simply emails that look great regardless of where they are read. They can be optimally displayed and look equally good on a desktop computer, a laptop, or on mobile devices. This means that regardless of where your potential customers reads your emails, they will be equally user friendly.
Ensuring that your emails are mobile friendly is not complicated, in fact it’s actually pretty easy if you heed the following suggestions.
Although the newer mobile devices are leaning towards larger sized screens, the reading area is still not comparable to that of a desktop or laptop computer. For this reason, it’s better to create emails using a single column template.
A multi column email template will have potential customers scrolling all over the place on a mobile device trying to read your message, even if they have one of the newer large screen phones. Multi column templates also cause problems with navigation of the content. Single column templates are generally much more flexible for all screen sizes and will make your emails much easier to read.
When designing mobile friendly emails, your message to potential customers should be clear and concise. This applies to all emails, but because of smaller screen sizes, it is especially important for emails that are read on mobile devices. Keep the design clean and simple. Your focus should be on only what is essential to get across your point.
Font and text size goes hand in hand with email design. Because of the relatively small screens in mobile devices, it is important that your text can be easily read. Avoid using tiny and odd ball fonts in your messages.
Use a 22pt text size for your headlines, and at least a 14pt font in the body of your message.
Another thing to consider when creating mobile friendly emails is contrast. To conserve battery life, many mobile phone users reduce the brightness level on their devices. In addition, with most mobile devices, it is usually extremely difficult reading an email outside in the daylight.
For this reason, strong contrasting text colors are recommended to ensure that your emails are mobile friendly. A black or extremely dark text on a white or very light background is the easiest to read in both of the scenarios above.
Images take time to load and take up valuable space. For this reason, use only images that are essential in getting your point across in your emails. One or two images per email is ideal for mobile devices and even then, your images may not be seen by potential consumers.
Android and many other mobile platforms turn off email images by default. So, you can’t always be sure that your images are being displayed properly in the recipient’s email. A recipient using the Android platform will initially see only boxes of white space where the image should be, unless you include the alt text of the image description. Then they will see the description of the image until they turn on “images”.
IPhone users don’t have this problem. The Apple Iphone operating system automatically enables email images by default.
Your email messages should be easily readable and look great regardless of whether or not images are displayed.
The last suggestion to ensure that your emails are mobile friendly should be included at the top of your email first; the clear call to action.
Be concise when including a call to action. Tell your reader what you want them to do and make it easy for them to do it. Don’t confuse things by including multiple calls to action in a mobile email.
If you want your reader to visit your web site, include the link in large button for them to click that is easy to find. If you want your reader to buy something now, include the link in a “Buy Here” button that is easy for them to find. Regardless of what action you want your reader to take, make it large, loud, and clear so there is no confusion. Mobile devices do not have a mouse, just the recipient’s finger, so make your call to action easy to find and to click.
To ensure that your emails are mobile friendly, give these simple suggestions a try.]]>
Since 2014, most businesses have realized that mobile marketing has become a significant priority. Businesses have correctly been putting more focus on mobile optimized content and social media marketing. This year, mobile strategies have moved beyond just having responsive mobile applications and web sites.
Recently, Google has taken a special interest in the sites that it displays in its search engine results.
Their testing of “not mobile friendly” icons next to poorly optimized sites and the fact that for over a year now, Google has been penalizing sites that generate errors for mobile users leads observers to believe that mobile optimization is more important than ever.
Sites with videos that are inaccessible on mobile devices, and sites with erroneous redirects are being downgraded or de-prioritized in Google’s search engine results.
When Google included a Mobile Usability feature in their newest launch of Google Webmaster Tools, it became obvious that Mobile Usability was much more relevant to optimal search engine results and that it placed more emphasis on the “friendliness” of mobile sites over conventional web sites.
The Mobile Usability feature allows webmasters to see how their websites perform on mobile devices and gives specific warnings that indicates what areas potentially need improvement. It can be viewed by looking under “Search Traffic” and then “Mobile Usability”.
This leads us to believe that Google has apparently made mobile usability a huge Search Ranking Factor
By the end of 2015, most businesses should understand the necessity of having a mobile social media strategy that is geared to how mobile users consume and interact with social media.
They will hopefully be incorporating mobile users into all areas of digital marketing by furnishing them more fully responsive websites, better mobile advertisements, and content specifically geared to mobile website consumers.
Mobile optimization and creating an effective mobile website will now be more important than ever.]]>
Pinterest is a social networking site that allows its users to create image collages online and share them with other users on “pinboards”.
When it comes to social media, its always important to be aware of where consumer dollars are being spent. Pinterest has almost five million users and is growing by leaps and bounds. Almost 1.6 million unique users visit Pinterest daily and spend an average of 15 minutes a day on the site.
Pinterest users are active “pinners” and tend to follow specific brands. Why is this important? Well “pins” go viral just like YouTube videos and Twitter “Tweets”. In fact pins go viral over 100 times more on Pinterest than on Twitter. In addition, over 15% of Pinterest users never use any other social media site.
By putting the right offer out there for Pinterest users, you can potentially create a viral marketing solution for growing your brand.
There is a Right way and a Wrong way to optimize images when you are marketing with Pinterest, so pay attention to the following recommendations to get the best “bang from your buck” out of the images you post on Pinterest from your website.
Pinning will give you the best opportunity to get your image to go viral. Its perfectly alright to upload and pin your own images but don’t do it exclusively.
Optimize your image file names. The file name becomes your image file, so name your images with a description of what they are and optimize them accordingly. A file named “gibson-guitar.jpg” will rank much faster than “Dec_136856_2014.jpg”.
Liking, re-pinning, and commenting affects how your images appear on Pinterest, so don’t pin from only one site. Use a variety of sources. The more re-pins you get, the more links you get to your site. Re-pins keep the original source link intact.
Pinterest does not add any links to uploaded pins. You can drive traffic to your site by editing your uploaded pin and adding an appropriate link. Although most of the links on Pinterest are no-follow links, socially they are still a factor in the search engine algorithms.
Use short captions and include major keywords. You can always add more information in your pins comment section. Comments are a great way to connect with people.
Although Pinterest descriptions can be up to 500 characters long, keep them brief. Long descriptions can annoy some pinners.
Remember that Pinterest is a social media site so like Twitter or Facebook, engage your followers. The more followers you have with an image, the more power you have.
It pays to do some research to determine what draws you toward an image and then try to mimic those qualities.
Pinterest is not an advertising platform, so like, comment and re-pin other people’s images. Treat the site like it is, a social media platform.
When creating additional boards, optimize their titles. Use keyword rich names that are specific to the content of each board. “Things I Enjoy” is not as specific as “Mosquito Lagoon Fishing” or “Playalinda Beach Surf Fishing”. Remember that the title you named your board becomes part of the Pinterest URL. Use good keywords in both your Title and Description.
Pinterest allows the search engines to crawl their entire site. This means that search engine optimized boards will show up in Google’s search results.
Facebook does not do this.
Pinterest marketing is all about getting people to share your content. You can assist by adding a “Follow” and “Pin It” button to your websites.
You can also pin YouTube or Vimeo videos to your board for pinners to watch on the site.]]>
Evergreen Content are the posts and articles made on your blog that remain current and relevant over a long period of time.
Some topic contents will change over time and lose relevancy. This type of content is not considered to be Evergreen.
Knowing what Evergreen Content is does not explain why it is important to your blog’s success.
First of all, Evergreen content can take a number of different formats. It requires some advance planning to determine what content you write will remain unchanged over time and continue to be relevant to your audience.
These post formats can help you create good “evergreen content“.
Assuming that the processes or techniques you are writing about will not be significantly changing in the near future, writing guides on “How to” perform an act, or tutorials on “How to catch fish” etc. are great evergreen content.
Learning how to ski or teaching someone the basics for catching fish does not significantly change, therefore it is considered evergreen content.
Writing blog posts about frequently asked questions on your subject matter will provide guidance to newbies in your field of expertise and a significant amount of evergreen content. These posts are considered evergreen content because the questions are unlikely to change in the immediate future.
Writing blog posts about common phrases specifically used in your area of expertise that will not likely change in the near future is great evergreen content. Definitions that are not likely to change can be written about once and forgotton about. This type of content never needs upgrading and will benefit you over time.
Posting resource lists to newbies in your niche market is another type of evergreen content. You will need to periodically ensure that your links are still current, but the list of resources should remain unchanged over time and still be of benefit to your audience.
Posting on broad topics that are unlikely to change in the near future is another type of evergreen content however, this can be difficult to determine since very few things in life remain unchanged. Political positions should be considered evergreen content, but are they really?
Posting text is not the only way to provide evergreen content to your blog or website. You can also use audio or video formats to post evergreen content.
The point is that in order to be considered evergreen content, the content must be kept up to date.
The goal is to provide content that will remain relevant over a longer period of time than a time sensitive post on a current event. This is of course a goal not written in stone. Very few posts created remain relevant over time without some future
modification. As SEO changes, so will the relevance of your blog post.
Even the most relevant “evergreen” blog posts have to be revisited and modified from time to time to stay current. But, you can minimize the amount of follow up that is needed by selecting posts that require minimal future changes.
Blogging “experts” tell you that more is better but don’t let evergreen content get buried under a ton of blog posts. Place evergreen content “front and center” on your blog. Don’t let it get buried in your archives.
The easiest and most obvious is to create a “Start here” page on your website and list all important evergreen posts. This can serve as a reference point for new visitors to your blog.
Depending on your market niche, you can create pages for training guides on your site that direct new visitors to evergreen resources. This will help them get up to speed with the basics.
You can use the sidebar on your blog to create a section titled “Top Posts” or “Featured Posts” and list your evergreen content there. The top left sidebar is the first thing readers look at when they visit a site and is a good place to list your “Top Posts”.
You can periodically re run evergreen content to increase the exposure to your readers however, you can run into a problem with duplicate content if you’re not careful.
Regardless of which format you use for evergreen content or how you place it on your blog, the important thing is that you create it and occasionally monitor your content for relevancy.
If you take the time to create valuable evergreen content for your site and make it strategically prominent to your readers, it will help improve the authority of your website with the organic search engine results and increase the overall perception of your website as a leader in your niche market.
Evergreen content is important and goes a long way to improving both.]]>
Google is a search engine, and as such much provide a relevant search result for the search query that is presented to it. In order for Google to properly rank your site, you need to make Google understand what your website is all about.
Because the search engines are not human, they cannot distinguish between words that mean the same thing; like trolly and tram, or plane (as in airplane) and plane (shaving wood).
For the search engines to correctly identify your site, you need to write your content in the language that the search engines understand. This is called keyword identification and is nothing more than providing the search engines with the language that your customers use to find your website.
The process of discovering the language that your customers use to locate your site is called keyword research and is something we spend a great deal of time on.
Keyword research is extremely important for effective Search Engine Optimization. The kicker is that Google has improved to the point that they now use Latent Semantic Indexing which could make keyword research moot. By the way, Latent Semantic Indexing simply means that Google understands synonyms.
If and when this occurs, it could be huge, but for now we need to continue researching keywords and use them to create good content. Then Google will recognize that your site is relevant and rank your site accordingly.
Good keyword research gives Google a sense of the terms that people are using and those that are directly relevant to your business. When you use a keyword research tool to discover a list of keywords, pick the ones that most closely identify your site and build your content around those keywords.
If you create a logical structure with keyword based navigation, Google will rank your site for those keywords. If your home page is about “fishing equipment”, you could have category pages for “fresh water” and another for “salt water” with subcategories under each for “fishing rods”, “fishing reels”, “hard baits”, “soft baits”, etc. By logically creating your site in this manner, Google will better understand the content and is more likely to direct traffic in your direction.
The more quality content you provide for the search engines, the more keywords you will rank for and the more traffic you will receive.
Google’s search engine business depends on how reliable and accurate their answers are to search engine queries. They must return a correct search result that directs the user to a reliable website.
Humans instinctively understand authority. When we read something on the front page of the Wall Street Journal, we instinctively believe that it is more truthful than an article posted on a random blog.
Google does not have this innate ability and must assume that people will link to the websites they trust, that offer them something of value, are newsworthy, or are interesting.
This is where PageRank plays a role in identifying an authority site.
Google assigns each site a rank number between 1 and 10. A site rated 1 has the lowest authority and a site ranked 10 is the highest and most difficult to attain. Only 11 sites have a PageRank of 10 as of this posting.
Several factors are used to determine PageRank but generally the more quality links a site has, the higher the site’s PageRank will be. This is why webmasters are constantly trying to get more people to link to their site.
Link building is is important to PageRank, but to really improve your PageRank you need quality links.
Not all links are equal and although any link is better than no link, quality links are what really improve the PageRank on a website.
What is a quality link? It is a link that most people will want to visit to find what they want online. All quality links are not equal. Although a quality link will improve your PageRank, it may not help you rank for the relevant term being searched for.
For example, Home Depot is an authoritative site if you are looking for building materials but not if you are searching for tropical fish. A link from Pet Smart would be more relevant and authoritative.
Google looks at the links that websites attract in order to determine what the site is all about.
When people link to Pet Smart, they will probably use search terms like tropical fish, pet supplies, dog and cat food, aquariums, etc. These search terms that are used in the content on your site are called “anchor text”.
Every inbound link will benefit your site to some extent, but to rank for specific terms like the ones above, you need those exact terms reflected in the anchor text of the links coming into your site. Anchor text links have more authority with Google.
Where your quality links come from also matters in how Google ranks your web pages.
Google understands that authoritative websites do not normally link to non-authoritative sites. Quality sites link to other quality sites in their “league” so to speak. This linking generally holds true online which is why a link from one of the authoritative websites will greatly improve the authority of your site when you manage to acquire one.
By association, the more links you get from quality sites, the more quality your site will have in the eyes of the search engines. Conversely, the more low quality links you receive from sites that are inferior to yours, the lower the quality of your site. In fact links from “bad” sites can actually do a great deal of damage to your PageRank.
So what exactly is a “bad site”?
Bad sites are those you wouldn’t like to show your wife. Porn sites, gambling sites, sites selling erectile enhancement products, some pharmaceutical sites, etc. These sites are sites you do not want inbound links from, in fact you don’t want inbound links from websites that even link to those sites. Those links are referred to as links from “bad neighborhoods”.
Unfortunately you have no control over sites that link to you, so you need to make sure that you have a strong link profile to offset any bad links that may be coming in to your site. For every “bad” link you get from a site or from a site in a “bad neighborhood”, you need at least one quality site to offset it.
Social media interaction also has some bearing on PageRank but is too involved to get into here. Suffice to say that if your website is “shared” a lot on Facebook or has a lot of “Tweets” on Twitter, it will help your PageRank.
Although there are other factors that Google uses to rank your webpage, the gist of their decision making is all about relevance and authority.
Be guided accordingly when creating new posts.]]>
Well, if your site has been on line for any length of time and has a few hindered pages or more, it is probably a good candidate for a content audit.
The purpose for a content audit on a website is to improve the overall performance, ranking, and look of the site.
It always helps to purge a website of unnecessary, unimportant, irrelevant, and low quality web pages when they can be identified. In many instances these pages will slow down your site, provide outdated information to your visitors, and occasionally even effect your site’s ranking.
Almost all websites have pages or sections than can be deleted, updated or improved, and a content audit can identify these problem areas.
Websites with hundreds of web pages can sometimes benefit from a content audit with improved rankings. By interlinking older content and more effectively use your link equity and internal anchor text, you can in many cases revitalize your website and improve your overall site ranking.
The first thing you need know about is where you stand with your website. You will need to compile some data about your website, and depending on how many pages your site has, it could take some time to complete.
At the minimum you will need a complete list of all the pages of your website, the amount of visitors that each web page receives, and how many inbound links they receive.
If you are using Google Webmaster Central, you can export a spreadsheet that contains all the pages of your site with the number of inbound links.
To determine the number of visitors each page receives, you need page views. Using Webmaster Central, select a time frame to use. (A year to two years is a reasonable time frame) The purpose here is to identify pages for deletion or modification.
The primary factors to look at are how many links a post or page has vs. the amount of traffic that it generated over a set period of time (12 to 24 months).
Pages that generate very few page views or a minimal number of links should be either deleted or rewritten. This is where you need to use some discretion.
Some pages may generate a lot of links but no traffic. You may want to keep these pages “as is”. Other pages may generate large amounts of traffic, but no links or a low number of links. These pages you will also probably want to keep.
The real decision making occurs when you have pages with zero or low links and little to no traffic being generated. If the page is deemed important and is still relevant, you may want to keep it and rewrite or modify it. However, if the page was important at the time but is now out dated, you may just want to delete it.
Personally, I believe in rewriting and improving existing pages in lieu of deleting them. It takes less time to update an outdated page than it does to create a new page. On the other hand, when a page requires a complete rewrite to update the information, it takes more time to modify it than to rewrite the entire page.
Rewriting a page also gives you an opportunity to maximize your internal anchor text and links.
If your website is on the WordPress platform, you might be interested in trying out the Scribe SEO plugin.
It provides content analysis and helps you create search engine and social media friendly content for your site. It also provides suggestions for improving your web pages.
Although I lean towards rewriting marginal posts, there are good reasons for deleting old posts and pages.
Link equity has everything to do with deleting unproductive webpages on your site.
The concept of link equity suggests that every website has a given amount of authority, trust, and links associated with it, and that link equity can support only a certain amount of pages on each site. On sites with an inordinate amount of unproductive web pages, link equity is diminished.
The search engines don’t have enough quality signals to support anything more than superficial web crawling on newer websites with few links and that don’t have thousands of pages in the index. However, websites with thousands of pages of content getting high rankings has also come to an end.
The focus should be on creating productive pages.
When you decide to delete a a web page from your site, be sure to back up your post in case you decide to change your mind or delete a post accidentally. If a page has links on it you don’t want deleted, redirect it to another post that has a similar topic or to the home page, the archives page or the sitemap. You do not want any 404 errors.
If you are using WordPress, the redirection plugin takes care of this problem as well as redirects.
If you decide that your website needs a content audit, you may be pleasantly surprised at the results you get when it is completed.]]>
It seems that before you even get the P in PLR out of your mouth, somebody hysterically points out that “Google hates duplicate content” and that “Your website is going to get banned if you use PLR in your content“.
When you stop to think about it, a plethora of sites build their content around the exact same content found on other websites or blogs.
For example; the Huffington Post is loaded with articles that are obtained from other news sources.
Yahoo’s home page is also a prime example of a notable website that uses articles obtained from other news sources.
Although you could successfully argue that your site is not the Huffington Post or Yahoo’s home page, let us use these two examples to understand the truth about duplicate content and the so called “duplicate content penalty”.
First and foremost, the truth about duplicate content is that in itself, duplicate content is not necessarily malevolent. In today’s real world, duplicate content can be nothing more than content syndication.
Regardless what they are promoting, internet marketers want to get their content syndicated in as many places as possible to increase exposure for their product or service.
If you write a “How To” ebook and want to promote it as quickly as possible. You would first write an article about it in your blog or website with the hope that social media or a high ranking website with more traffic than your site, would pick up and republish it.
If an established site like Yahoo or the Huffington Post republished your content, I’m sure you would not object to the additional flood of prospects you would receive from the so called “duplicate content”.
The truth about duplicate content in this instance is that the only penalty incurred, (if you could call it a penalty) would be that your post would probably show up in the search engine results page for the same query on Yahoo’s website, before the same post showed up on your site.
This is obviously because Yahoo’s domain most likely has a higher authority rank than your site.
In this situation your blog or website will not be de-indexed by Google because you decided to syndicate some content. In fact, your goal to promote your ebook in as many venues as possible was partially achieved by the syndication.
If you wanted to target different search queries, you could make your post “more original” by changing your content to reflect the keywords you are going after.
The truth about duplicate content is that people who intentionally create multiple URLs with the exact same content will eventually discover their sites de-indexed by Google.
If your website is Surffishing101.com and you have everything on your page duplicated on Surffishing101.com/1html, Surffishing101.com/home, Surffishing101.com/2html, etc. you can count on having serious problems with your search engine ranking.
Marketers who intentionally clone entire websites word for word, will also obviously have duplicate content issues. These rip off artists do not last long online.
The truth about duplicate content is that most people misunderstand what the search engines mean by “duplicate content”.
When we talk about using PLR for content on your site, it does not necessarily mean that your website will automatically be de-listed.
PLR content is intended to be used as a starting point to help you get off of the ground with your topic and to help fill in the gaps to your original content.
As long as you add your own flair to the purchased PLR content, and not just copy and paste it word for word to your site without any modification, you should have no concerns about using duplicate content on your website or blog.
The truth about duplicate content that you should take away from this is that:
Amazon.com is the worlds largest online retailer and sells just about everything you can think of under the sun.
It is also a great place to research red hot niche markets for products that are selling in real time.
If you click on the “All” tab arrow at the left on Amazon’s main search bar, it will provide you with a list of categories or current hot niches.
When you click on a specific category and hit “enter” in the blank search engine, a new page will be displayed with a list of sub categories on the left hand side of the page.
These sub categories or sub-niches when clicked on will then drill you down farther into additional, more specific sub-niches.
You can continue clicking on these sub-niches to display more and more specific niches that are relevant to your initial search query.
Talk about refining your niche searches!
Looking to Amazon for inspiration on finding your market niche gets even better because you are viewing the actual products that are currently being sold as you make your searches.
Each of the products you are looking at are products that are selling in real time.
In order to to find the hottest products that are currently selling on Amazon, you can also sort by “new and popular”.
Select “best sellers” from the navigation bar at the top of the page just under the search box to see what the best selling products are that are being sold in real time.
This information is updated on an hourly basis 24/7.
Clicking on the other tabs under the main search bar allows you to tap into current Movers & Shakers, Top Rated, Hot New Releases, Most Wished For or even Gift Ideas.
And if this isn’t enough, you can also see what people in the various niche markets think of the products that have been sold to them by sorting through the various “customer review”s.
This area will help you weed out products that buyers have problems with and that you really would not want to promote.
There is a plethora of information available at your fingertips on Amazon to help you with your niche inspiration, all you have to do is avail yourself and take advantage of it.]]>
Are you better off looking for a niche market that you know something and are passionate about, or should you follow the money and go where the most money is most likely to be made?
Obviously, the best scenario is to combine both in your search for a profitable niche market.
The probability that you are more likely to succeed in going with something you have knowledge in or are passionate about is hard to find fault with.
When you already know more than the average person about the subject at hand, you are probably willing to put more effort into it and enjoy working with it.
It can be difficult to succeed and remain motivated when you know nothing about a topic and have no real interest in it.
It is also harder to create interesting content about a subject you have little interest in and that you are likely to become more easily bored.
In many cases, your audience will pick up on the fact that they know more about the topic than you do. In these instances, your audience will have no reason to listen to any advice you give them.
Many Internet marketers achieved success because they created something they were both passionate about and had some real commercial viability.
You can be as passionate about a topic as you like, but you will not make any money if there is nothing to sell or nothing to monetize.
For instance. If you are a rock hound and your hobby is rock collecting, you probably will not make much money from it regardless of your enthusiasm unless the rocks you collect are ore bearing or radioactive.
Following the money isn’t entirely a bad idea, it just means that you may have to struggle more.
If you crunch the numbers and discover a niche that has the potential to be extremely profitable, you would be foolish not to get involved in it.
However, if you know absolutely nothing about the market niche, plan to write all the content yourself and have little to no interest in the topic, there is a better than average chance you will fail in your endeavor.
There are exceptions to this..
Business minded individuals who are usually laser focused and highly motivated can successfully work on topics that the everyday person could and would not involve themselves with.
Therefore, unless you are very business minded you will probably do better focusing on niche markets that you are interested in and have some passion for, especially if it is your first online project.
Ideally, you should be able to identify a niche market that is both profitable and that you have some interest and passion in.
The first time around, the majority of Internet marketers creating niche websites and online businesses follow both their passions and the money.
After you have had some initial success, it becomes much easier to branch out into other projects where your interest level and passions are not as high.
Regardless of whether you follow your passion or follow the money, it is necessary to thoroughly research your niche before jumping into it if you plan on achieving any success at all.]]>
Since there are well over 150 million tweets made every day on Twitter and well over 800 million users on Facebook; it should be no surprise how important these two social media platforms can be to your business.
From marketing research, to data capture, to branding, to customer service and sales; social media has a plethora of uses in marketing.
When you get it right, social media can provide huge amounts of traffic, sales, brand awareness and SEO to your business. However, when you get it wrong, your business could suffer from the web savvy public.
From a business standpoint it is important to know why you are using social media. Why are you doing it and what are you trying to achieve? Are your reasons valid?
Once you have your goals identified, you can build your social media campaigns around these fundamentals.
Both Facebook and Twitter can be used to increase brand awareness and build both presence and community.
You can add brand pages of Facebook and use Facebook apps for promoting and advertising your business.
Twitter in conjunction with trending topic advertising and sponsored posts is also about to add brand pages.
Since social media is all about people, make your content easy to share.
Identify advocates and devote the primary focus of your time on social media sites to the building of relationships.
Creating great content is important on Facebook and Twitter.
In order to succeed with any social media, you need to create outstanding content that people will want to share among themselves.
Try to capture the imagination of your target audience and post accordingly.
You can boost sales and make your business more profitable on social media by using discounts or promotional offers to drive traffic to your website.
However, displaying the same ad over and over again on Facebook or tweeting the same tweet over and over again on Twitter can kill your click-through rate.
And, this can happen in a matter of days or even hours.
Keep things mixed up and have backup ads using different images, headlines and offers ready to go.
Social media can also help you keep your existing customers happy.
Because customer recruitment can be an extremely expensive proposition, customer retention is important. Use social media to address your customer’s concerns and keep them happy.
Using social media can be a cost effective way of making your business more profitable.
Many large companies use social media as part of their overall brand building and marketing strategy. Zappos.com is a prime example of how effective it can be.
Public perception is important in our society, so how your business is perceived when you use social media is extremely important to it’s welfare.
Being authentic and putting forth an appropriate tone is critical for your brand when using social media.
Setting the wrong tone can be a crucial mistake on Twitter or Facebook and could cost you dearly in your business.
Poorly thought out tweets or posts can backfire. Just look at McDonalds as a prime example. They received a barrage of bad tweets after posting a poorly thought out tweet and suffered for it.
When taking advantage of Facebook and Twitter for your business, build on your company’s strengths. Remember that a long term plan for your social media has a greater chance of success than a short term effort.
Many businesses utilize automation and scheduling tools for convenience however, they should not replace human interaction.
Some social monitoring tools can be essential for increased brand awareness and tools can save a business time, but nothing replaces a human when interacting with social media.
Although learning how to take advantage of Facebook and Twitter for your business takes some time to master, the benefits are beyond dispute.]]>
File Transfer Protocol (FTP) is the method used to transfer files, either through your web hosting provider or through the use of free FTP software programs that you can download from the web.
FileZilla is one of the easiest programs to use, which is why we recommend it to new website buildlers.
To install any website, you will need to transfer the website files from your computer to your web host.
There are several ways you can connect to your web host via FTP. You can even use your web browser, but for this discussion we will be concentrating on using the FileZilla software.
First you need to download the software from https://filezilla-project.org/download.php?type=client and install it on your computer.
Then it is simply a matter of entering your password details into the software, connecting up to your web host and dragging the files to the right location in the FTP Software.
When you first open FileZilla the top section that shows your connection status will be blank until you enter your web host information.
The left hand side of the screen directly under the connection status box shows the location of each of your computer files in your local browser (Windows Explorer).
When you use FTP to upload files, you are simply dragging your computer files from the left side of the screen to your hosting account, which is on the right side of the screen.
If you like you can also drag files from any Windows Explorer window to your hosting account.
To immediately connect to your hosting account, you need to either fill in the input boxes at the top of the screen directly above the connection status box, or since you will likely have more than one website, set up the “Site Manager” feature.
The Site Manager allows you to store your login details so you don’t have to fill it in every time you need to FTP a file.
To configure the Site Manager follow these steps:
At the top left click “File” and the select “Site Manager” from the drop down list.
When the pop up window appears, select “New Site” and then type in the description of the website you are adding. This is simply for you to remember which site you will be working on in the future, so you can type in a nick name, or anything that suits you.
Next you need to enter the information your web host provider sent you in their welcome email when you signed up with them.
You will need the host address (IP address or domain name), your user login, and your password.
Typically you can use your domain name as our host address.
Under the “Logon Type” pull down menu, select “Normal” and type in your user login name and password that your hosting provider emailed you.
After you entered your host name, user login, and password; click “OK” to save the information.
Next click “File” again and select “Site Manager”. Your website should now be listed.
Now you can easily select your site in the left box and click the “Connect” button at the bottom.
If you plan to use FTP to upload files to several websites, you can create folders and then list each individual web site under a different folder name.
After logging in and connecting to your hosting account, a list of files and folders should be displayed in the right hand side column of FileZilla.
You should be able to see a directory called “public_html” in this list.
This directory is linked to your website and files added here will become available on the web via your domain name.
If you upload a file called “seamonkeys.txt”, you will be able to access that file on your website by typing “www.yoursite.com/seamonkeys.txt” into your web browser.
Some hosting accounts may have their website files under a name other than “public_html”, but “public_html” is the one most commonly used. The subfolders inside “public_html” will hold your website files “yourwebsite.com”.
You can test to see if your FTP has worked by uploading a .jpg picture to your site and accessing it via your domain name.
Do this by navigating to your “Local site” box on the left hand side of the software and picking any folder that contains a .jpg, .gif or whatever picture.
When you click on any of the “Local site” folders, their files will be unpacked and displayed directly underneath, in the lower left “Filename” box.
Choose which file or files you want to FTP on the left side in the “Filename” box and then on the right side, make sure you have navigated into your public_html (or relevant) directory that you want the file or files uploaded to.
When you locate the correct directory, drag the files to an empty area in the right box on your host or double click on the file or files to start the upload process.
The upload process depending on your connection can take up to several minutes.
When you upload a folder that contains several files, you can monitor the process as the files are uploaded one at a time.
When all the files are copied to your host server, you should see identical contents in both windows (except for the existing files in your public_html directory).
If you want to create a new directory to upload files to, simply right click on the right side “Filename” box and select “Create directory”.
The right Filename window is where you can also rename files, create new files, download files to your computer, and change file permissions on individual files and folders.
Check with your hosting company for additional support on how to use FileZilla or click on the forum, HERE.
Once you configure the FileZilla software and learn how to use FTP to upload files from your computer, using the software will become second nature.]]>
Having a background or a degree in this field is not essential but being computer literate is almost a necessity.
People who do not have a degree or background in this field can choose to work at home through one of the already developed company s that provide information and start up packages for individuals interested in pursuing a home based Internet marketing career.
Working from home is definitely a great way for stay at home parents or people with part time jobs to provide additional income for their families.
The opportunities for home based Internet marketing businesses are endless for those with an entrepreneurial spirit and a sincere desire to succeed.
In addition, there is are a plethora of home based Internet marketing information sites online that provide essential help for those who do not have a background conducive to selling.
People with basic Internet knowledge will find that there are many programs available that can be used to create a flourishing home based Internet marketing business.
Many companies and entrepreneurs have created websites and computer programs specifically devoted to teaching individuals how to build a home based business, mostly in the arena of online sales of a product or service.
A Google search will provide you with a ton of information on this subject.
For those who feel that building a home based Internet marketing business from the “ground up” is not an option, is too time consuming, or is too difficult; then an affiliate program could be an option.
Affiliate programs allow individuals to sell another person’s product or service online without the necessity of having to produce their own product.
People create a website, usually based on a subject that they know something about or have an interest in, and try to encourage visitors to purchase products from links on their site to the affiliate’s website.
Once a product or service is purchased from the affiliate’s site, the person providing the link to the affiliate’s website receives compensation from the seller, usually in the form of a percentage of the total sale.
For those who do not have an extensive background or a great deal of experience in marketing, this is a great way to begin a home based Internet marketing career online.
There is an extensive amount of home based Internet marketing information available on this site and others for individuals interested in getting into affiliate marketing.
In addition to some of the many online marketing strategies, the basic tools you need to learn to become a successful Internet marketer are all available on this site, along with the four basic P’s of marketing.
Information on banner, text, pop-up and other website advertising, as well as how to use the many Web tools that are available on the Internet is also readily available on this site.
A college degree or an extensive background on marketing is a definite advantage for someone interested in a home based Internet marketing career, however a basic understanding of the use of Web tools and the free marketing information that is available online is also necessary for success.
Many colleges and universities are offering courses and teaching more and more about the Web, however online marketing is often overlooked or not as heavily stressed as it should be.
Home based Internet marketing information is readily available online and is essential for beginning businesses and entrepreneurs who are starting out on their work at home careers.]]>
So far in 2014, the biggest issues facing website owners are (DoS) Denial of Service, (DDoS) Distributed Denial of Service, and Brute Force attacks.
To date, more than 162,000 WordPress sites have been unwittingly used in DDoS attacks.
So what is a Denial of Service attack or a Distributed Denial of Service attack and why are they committed by hackers?
The United States Computer Emergency Readiness Team officially describes Denial of Service Attacks as follows:
“In a denial-of-service (DoS) attack, an attacker attempts to prevent legitimate users from accessing information or services. By targeting your computer and its network connection, or the computers and network of the sites you are trying to use, an attacker may be able to prevent you from accessing email, websites, online accounts (banking, etc.), or other services that rely on the affected computer.”
The reason hackers perform both types of attack, is simply to disrupt the daily operation of your website and/or knock it offline.
The motives for these attacks vary considerably.
Distributed Denial of Service and Denial of Service attacks are the same except for the scale of the attack.
When you hear someone talk about a Distributed Denial of Service attack, you can be sure the attack is on a grand scale.
Conversely, when you hear someone mention a Denial of Service attack, you can expect the attack to be of a much lesser scale.
In both types of attack, the hacker is making use of more than one computer. In fact large DDoS attacks can cover hundreds to thousands of compromised systems and many of those compromised servers can be your own website server.
There is also the distinct possibility that a hacker can leverage ping-back features in your website, in fact if you are currently running a WordPress website, it is entirely
possible that your site could be used in a Denial of Service attack on other websites.
A single attacker can covertly use thousands of clean, popular, WordPress websites to perform their DDOS attack with a simple ping back request to the XML-RPC file:
$ curl -D - "www.anybodyswordpresssite.com/xmlrpc.php" -d '<methodCall><methodName>pingback.ping</methodName><params><param><value><string>http://victim.com</string></value></param><param><value><string>www.anywordpresssite.com/postchosen</string></value></param></params></methodCall>'
Attackers are currently using the ping-back feature inherent in the WordPress platform to perform Layer 7 DDoS Flood Attacks on websites.
These attacks are not limited to just the WordPress platform. They can also be used to attack sites on Joomla, Drupal, osCommerce, vBulletin and other platforms.
Brute Force attacks share some of the similarities of Denial of Service attacks and Distributed Denial of Service attacks with the following exception. They focus on ACCESS to something, usually your website.
We will delve into Brute Force attack in future posts.
If you are currently experiencing a disruption in service with your website, contact your host provider immediately.
You can shield yourself in advance from these type attacks by activating a website firewall like CloudProxy, SiteLock, AppWall, Trustwave, etc. Website firewalls can virtually patch and harden issues like this.
If you are currently monitoring your website or if you have ever been hacked and had to clean your website of malware from hackers like I have, you already know how it feels when your site goes down or through no fault of your own gets blacklisted.
The internet is only as secure as the people in the community make it.
To see if your WordPress website has been used to unintentionally attack other sites, Click on this DDOS Scanner link.