Email Marketing: First Impressions Count

email-1What everyone says about first impressions is true, first impressions count a great deal; particularly with new subscribers to your email list.

Before setting up your email campaigns, make sure the first email that you send to your new list member is a great one.

First impressions count a great deal when you are trying to build a real relationship with your new prospects.

Since they have already given you permission to keep sending them new messages; they are obviously interested in what you have to offer.

This is the one point in your communications with your potential clients where you have their undivided attention.  So don’t blow it!

Not only do first impressions count, they have more impact than any other message that you send and are the main reason why your first message to your potential client should not be just an after thought.

You would be surprised how many people send thoughtless emails to their subscribers after they take the time to sign up to their list.

First impressions count, so here are some common sense messages you can initially send to your subscribers to let them know they are foremost in your mind.

  • Send them a confirmation letting them know that they have been added to your list.  Your subscribers need to know that the actions they took were successful.
  • Tell your subscribers clearly how they can modify their subscription and show them plainly where they can do it.  There is absolutely no reason to be “afraid” of pointing your subscribers to the unsubscribe link, if you are confident that the information you are sending them is what they want.Some email marketers will add extra blank lines to their confirmation messages so their subscribers have to scroll down to find the unsubscribe link.  Others just let their auto responder programs put the link at the bottom of the message where they normally place it.Although there is nothing wrong with doing this, you can stand out from the crowd by confidently showing your subscribers where to click if they unhappy and wish to unsubscribe.
  • Be sincere when thanking your subscribers for signing up to your list.  Let them know that you are happy having them on your list and appreciate them signing up.
  • It’s also a good idea reminding them why they signed up to your list and what benefit they will get from you for subscribing.  Remind them how great your offer is for them.
  • First impressions count with your subscribers and one way to create a good first impression with them, is to let them know that their opinions count.For this reason you should let them know in your first message how greatly you value their opinion.  If you offer them a way to provide feedback about your offer or anything else for that matter; it shows them that you really care about what they think.
  • Since your first message sets the tone for all future correspondence, why not reward your subscribers for placing their trust in you by giving them a bonus in your first message to them.You would be surprised how far an extra ebook or an additional free “something” will go to set you apart from other email marketers.
  • Finally, make sure you sign your first and every message with a real name.

Avoid using nicknames or slang and try not to use terminology that your subscribers will not be able to understand.

Remember, first impressions count, so don’t blow it by signing your name “Big Jack” or “Super Fly”;  start out right!

Learn the fastest and easiest way to profit from your opt-in list here.

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How to Make Money Online: Selling Your Blog Comments

commentsDo you realize that you can actually make money online by selling your blog comments?

There is definitely an online market for people who will spend their time finding blogs similar to theirs and leaving “real” comments on them in order to create backlinks to their blogs.

Creating backlinks is an effective strategy for improving website rankings and increasing the amount of targeted traffic a blog or website receives.

The problem with blog commenting is that it is tedious and time consuming. For people with multiple blogs or websites, it’s almost impossible to effectively do it alone.

For this reason, if you have the time to do it; selling your blog comments online to people who do not have the time or inclination to do so yet need to create backlinks to their websites, is a great way to make money online.

So how do you do it?

First of all, before you sell anything to anybody, you need to set your prices.

You will obviously not be able to make any substantial income by selling only one or two comments at a time.   Most of the people interested in this strategy will need more than one or two comments to see any result and they will most probably be interested in “do follow” comments.

Set up some bulk commenting rates in multiples of 10 to 20 and make your prices align to the amount of time and effort expended by you.   Don’t be afraid to charge a reasonable rate for your services but don’t go overboard either.

To find people interested in improving the page rank of their websites and who know the value of the service you are providing them; look primarily to places where webmasters hang out.    Webmaster forums should be your number one pick.

The next step to selling your blog comments is to advertise to your market.

Make sure you are perfectly clear on your prices and what you are providing for your service so there are no misunderstandings after the fact.   Selling your blog comments is easier if you provide incentives to webmasters when they purchase 25, 50, or 100 comments as a “block”.

You can offer an extra 4 or 5 comments if they purchase 25, and bump it up to 6 or 7 if they purchase 100 or more. Quantity breaks and freebies are always a good incentive.

If you produce a good work product, you can solicit “testimonials” from your satisfied customers to provide an incentive to new potential customers.

Show people samples of your work.  After commenting on a blog, create a file using wordpad, word, or even an email to copy and paste the link into, so that potential and existing customers can see what blog comments you are leaving.

If you are good at what you do, selling your blog comments to existing and new customers should be a breeze. Just show them samples of your work in the file that you created.

Customer service is the last item you need to pay attention to.

If you expect to build your business selling your blog comments, you must provide a great deal of attention to customer service. Describe what you have done and stay in touch with webmasters so they know that you have accomplished what you said you would.

If you provide a good work product and  excellent customer service, you should have no problems getting repeat customers selling your blog comments.

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Video Marketing: Making Viral Videos

Making viral videos is something that every video marketer strives to achieve with their creations.

You have probably watched YouTube videos with hundreds of thousands of views and wondered how you could replicate this feat and attach your marketing message to it.

Well it can be done, but somebody must work awfully hard and spend a great deal of time to make it happen.

When people first think about making viral videos, they think about videos like the ‘Miss Teen South Carolina‘ or the ‘Soulja Boy video‘ that have millions of YouTube views.   It’s important to understand that not all videos go viral organically.

For promotional and marketing purposes, you can consider a video as being “viral” if it has at least 100,000 viewers in a specific niche market.

Because of the huge amount of videos that are being uploaded to YouTube and the other video sharing sites on a daily basis (well over 60,000); making viral videos organically becomes a less likely option.   However, there are techniques you can use to promote your video and increase the likelihood that it does goes viral.

First of all, if you are making viral videos that millions of people will want to watch and share it with others, Content Is The Key.

However, if you follow these marketing strategies for making viral videos, content is not necessary the primary ingredient to successfully get over 100,000 views:

  • Design your video for remixing.

Create your video simple enough so that others can remix it over and over again.

  • Make your video short.

A 10 to 30 second video is the ideal length for making viral videos.  You can break down longer videos into bite sized clips and “parts”.

  • Never make your video into a blatant advertisement.

Viewers will not share a video if it feels like an outright advertisement unless it is really outstanding, like the “Sony Bravia” video.

  • Make your video shocking.

Give your viewer a “shock factor” so they investigate it farther and pass it along to their friends.

  • Use fabulous headlines for your video.

Spend a lot of time creating a headline for your video that not only grabs your viewer’s attention,  but also causes them to step back with “shock and awe”.   Make them “not believe” the headline enough to view your video.

  • Sex sells, so use it if everything else fails.

Go to a modeling agency or the local gentleman’s club and hire the most attractive girl you can find to appear in your video.
Look to the “Obama Girl” as an example.

  • The next step in making viral videos, is to get your video into the ‘Most Viewed’ page.

Almost 90 million videos are watched every day on YouTube alone and most of these are selected by viewers who go to the “videos” tab at the top of the page.

Once you get your video on the Daily Most Viewed videos page; your video will no longer be lost in the over 10,000 new videos that are uploaded to YouTube on a daily basis.

It will be one of the twenty videos highlighted on the Most Viewed page, which means that you have a 5% chance of grabbing a click on that page.

youtube-mostpopular-resized

To get the first 50,000 views you need to get your video listed on this page; you need to do some basic marketing:

  • Forums can be used to start new threads and embed your videos.
  • Bloggers can be contacted to get your videos embedded on their blogs if they are relevant. Offer to guest blog or just pay them to embed your video.
  • Facebook is a great place to share videos with your friends.  Post your video on Facebook Video and link back to your YouTube video.
  • MySpace can be used to embed YouTube videos right in the comments section of users MySpace pages if they allow you to, and most of them will.
  • Send links to your videos to your email list.  This can be a very effective strategy if your recipients are willing to receive video links from you.You can also share your videos with your universe of friends and ask them to email it to all of their friends.  When done properly, this can be a very effective way to spread the buzz about your videos and get them to the “most viewed” page.

YouTube’s “Daily Most Viewed” videos are only up there for about 48 hours before they are moved to the “Weekly Most Viewed” list, so once the video is video is on the Most Viewed page, there are some things you can do to keep it there awhile.

Create a compelling optimized video thumbnail or two that showcases one of the models you hired, preferably in some revealing attire or maybe nothing at all.

This is the best way to maximize the amount of clicks you will receive.

It’s also a good idea to create two or three thumbnails and rotate them every few hours, to present “fresh” content to new visitors.  Make sure your thumbnails are clear and present face shots if possible.  Remember that you are competing with 19 other videos on the page for clicks, so do it right.

Making viral videos
occasionally requires some sneaky tactics, like changing the optimized title of your video several times in order to get more people to click on it.

People go for catchy and sometimes misleading titles like “Newly Leaked Video Of …..” or ” A Secret Behind The Scenes Look At …..”.

In addition to the above strategies, you can take advantage of Search Engine Optimization by strategically Tagging your videos with keywords specific to your market niche, cross Commenting on your videos to generate viewer buzz, and using any other idea that will get people to click on your videos and pass them on to their friends.

Making viral videos
these days requires some serious creativity, a bit of luck, and a lot of hard work, but the results are well worth your efforts.

Discover How You Can Maximize Your Online Profits By Harnessing The Incredible Power Of Marketing With Internet Videos!

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