Although perfection is in the eye of the beholder, here are some tips on how to make a perfect YouTube marketing video for your product or business.
By following these tips, you will be able to create a great video that will draw traffic to your website.
The first thing to remember about how to make a perfect YouTube marketing video is to be real.
Always be yourself and don’t put on airs. Never try to be someone your not and definitely do not try to act like anyone but yourself.
People identify with “real” people and can spot a phoney in a heartbeat.
With all of the YouTube videos that are already online, you can bet that your audience already has a lot of practice identifying fakers and bad actors.
Creating a “character” is fine, but don’t try to act like someone you’re not.
If you get sweaty palms or stage fright in front of a camera; you might want to consider bringing someone else in who is more comfortable behind the lens.
Being genuine and sincere in your video is much better than trying to act like a Tom Hanks or a Brad Pitt.
Learning how to make a perfect YouTube marketing video requires the use of a script.
Most people are not good at winging it so it’s better if you work from a script, jot down some notes, or have some sort of an outline to guide you through your talking points.
When creating your video, it’s better to take out any unnecessary details that could get your viewers lost while you’re talking. This applies to your set, your script and your tone. Don’t put your audience to sleep when you’re talking.
Bad lighting can ruin a potentially great video.
People will not be able to see you if your video is too dark or if you are blending into your background. The same applies if there is too much light.
You should be aiming for properly balanced lighting so your audience can see you clearly and understand what you are talking about.
If you over compensate or locate yourself underneath an overhead light that is much too bright, you will wind up getting can “raccoon eyes” . These are not only very distracting but extremely unattractive.
When you are recording your marketing video, take enough time to properly light the area you will be recording in.
Don’t rely on your camera’s built in microphone.
Even the best built in microphones are not very good compared to the much stronger stand alone microphones.
If your audience can’t hear what you’re talking about, there’s really no point for making your video.
You can pick up a good inexpensive microphone either on the Internet, eBay or at a video electronics store. Oh, and make sure it fits your camera.
Don’t forget to instruct your audience what you want them to do at the very end of your video.
At the end of your video production make sure you tell your audience how they can get to your website, where to buy your products or services and how to contact you.
As long as you have their undivided attention, don’t leave your audience out there hanging in the wind; tell them what you want them to do.
Close the sale or get them to sign up to your list but do provide them with some sort of instruction.
Following these tips on how to make a perfect YouTube marketing video for your product or business will definitely improve your businesses bottom line.
Creating an optimized mobile website can be somewhat overwhelming but if you take advantage of some of these tips, you will be able to design a great site that will blow away your competition and provide a great experience for your mobile customers.
Before you even consider conducting any advertising for your business on the mobile web, it’s extremely important that to first establish your presence.
Like conventional Internet websites, you need to have an optimized site in order to attract mobile visitor traffic.
Recently conducted studies that examine the mobile post click experience of some of Google’s largest advertisers have shown that only 21% of websites are optimized for mobile.
The studies measured mobile readiness factors that included time to load, device detection, site optimization, site navigation, etc.
This means that over 79% of mobile websites provide less than an ideal experience for their users.
There are some differences in the way you create an optimized mobile website.
Website navigation for instance, is a much more important factor on a mobile website than on a conventional online website.
Access time is also more critical on mobile sites and the easier you make your site navigation, the more likely it will be that users will remain on your site.
When creating an optimized mobile website, always provide relevant compelling information to your users.
Interesting relevant content combined with easy site navigation will lead to happy users and more potential clients.
Make it simple for potential mobile customers who are always “on the go” to locate your business.
Provide your business phone number in a prominent location on every page of your site, as well as directions or a map to your business.
Always prioritize what is important on a mobile website and build your site for the mobile platform it is being used on.
Take advantage of mobile specific functionality.
Mobile users interact with their mobile devices using sight, sound, touch, and location.
To get the most from your site, it’s important that you create an optimized mobile website that provides relevant targeted content and utilizes these capabilities to their fullest.
Develop your website with touch screens in mind.
Focus on ease of navigation and eliminate the use of any slow loading elements.
The faster your site loads on a mobile device, the more engaged your users will be.
In order to improve mobile site performance and evaluate your site’s effectiveness, be sure that you add Google Analytics for Mobile Websites to your site.
It’s never too late to start creating an optimized mobile website for your business and with over 79% of mobile websites providing less than an ideal experience for their users, you could literally blow away your competition with proper optimization.
Google AdWords Express makes local AdWords advertising a snap.
Google AdWords Express was initially launched to a few local businesses last October as Google Boost and after undergoing some improvements, was relaunched this past July under it’s current name to all U.S businesses, as an easier way of creating more effective local online campaigns.
Google AdWords Express is is probably the easiest way to advertise your local business on Google and quickly connect potential customers to your Place Page and business website.
With only a few mouse clicks, you can create an AdWords ad in only a few minutes time.
Google AdWords Express then automatically optimizes your ads so you can save money on your budget and get the most out of your advertising campaign.
All a user has to do, is add some basic information about their business, create their advertisement, and the targeted ad campaign is set to go.
Google AdWords Express then makes sure that your ad is shown only to people who already have indicated an interest in what your business has to offer.
It provides your business with a focused, targeted audience of potential buyers that can only grow your business.
Here’s how Google AdWords Express works for your local business.
Google AdWords Express is geared primarily for local business owners who don’t have the time or resources to spend managing a targeted online advertising campaign looking for local customers.
When someone in your geographical area searches for a product or service that you provide, Google AdWords Express will place the advertisement for your business either above or besides the search engine results for free.
You only get charged for your advertisement when someone actually clicks on it.
A little blue pin for your business location is also placed on Google Maps, so that potential customers can more easily identify your businesses location.
Google AdWords Express also helps businesses make informed decisions on how much to budget for their advertising.
By automatically estimating how many people will click your ad when you specify a budget amount, Adwords Express avoids most of your budgeting guesswork.
You always remain in complete control of how much money you want to spend on your advertisements and will never be charged more than the amount you budgeted.
Although tons of local businesses, including many home based businesses, are already using AdWords on the Internet with a great deal of success, you might want to give Google AdWords Express a try if you are looking for an easier, more targeted method of advertising locally.
