Mobile Websites: Creating An Optimized Mobile Website

This post was written by Internet Marketing John on August 11, 2011
Posted Under: Mobile Websites

animated_graphic_1Creating an optimized mobile website can be somewhat overwhelming but if you take advantage of some of these tips, you will be able to design a great site that will blow away your competition and provide a great experience for your mobile customers.

Before you even consider conducting any advertising for your business on the mobile web, it’s extremely important that to first establish your presence.

Like conventional Internet websites, you need to have an optimized site in order to attract mobile visitor traffic.

Recently conducted studies that examine the mobile post click experience of some of Google’s largest advertisers have shown that only 21% of websites are optimized for mobile.

The studies measured mobile readiness factors that included time to load, device detection, site optimization, site navigation, etc.

This means that over 79% of mobile websites provide less than an ideal experience for their users.

There are some differences in the way you create an optimized mobile website.

Website navigation for instance, is a much more important factor on a mobile website than on a conventional online website.

Access time is also more critical on mobile sites and the easier you make your site navigation, the more likely it will be that users will remain on your site.

When creating an optimized mobile website, always provide relevant compelling information to your users.

Interesting relevant content combined with easy site navigation will lead to happy users and more potential clients.

Make it simple for potential mobile customers who are always “on the go” to locate your business.

Provide your business phone number in a prominent location on every page of your site, as well as directions or a map to your business.

Always prioritize what is important on a mobile website and build your site for the mobile platform it is being used on.

Take advantage of mobile specific functionality.

Mobile users interact with their mobile devices using sight, sound, touch, and location.

To get the most from your site, it’s important that you create an optimized mobile website that provides relevant targeted content and utilizes these capabilities to their fullest.

Develop your website with touch screens in mind.

Focus on ease of navigation and eliminate the use of any slow loading elements.

The faster your site loads on a mobile device, the more engaged your users will be.

code_labs_logo2In order to improve mobile site performance and evaluate your site’s effectiveness, be sure that you add Google Analytics for Mobile Websites to your site.

It’s never too late to start creating an optimized mobile website for your business and with over 79% of mobile websites providing less than an ideal experience for their users, you could literally blow away your competition with proper optimization.

Reader Comments

It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks

Written By Rex Ryan on August 14th, 2011 @ 3:57 pm


  1. Should You Mobilize Your Website?  on January 2nd, 2012 @ 11:33 pm

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