Using HubPages to create a massive back link campaign can funnel gobs of targeted traffic to your website.
HubPages, like Squidoo and other high authority websites, are trusted and carry a great deal of authority with Google and the other search engines.
Because they are already established as high quality authority sites, search engines place a significant amount of weight on outgoing links from these sites.
Hubs are single page websites that users create for their followers on the HubPages site.
The search engines will index a new Hub almost overnight. This is why using HubPages to create a massive back link campaign to your website can very quickly improve your site ranking and visitor traffic.
Unlike Squidoo, HubPages are more particular about the type of content they permit you to include when building your single page Hubs.
You will not be able to generously sprinkle back links in your Hub content like you can with Squidoo. However, HubPages does allow you to include tags.
These tags are nothing more than keywords that describe what your Hub page is all about.
Using an excessive amount of tags on your Hub page can flag your Hub as a “blantant promotion of your website” and could cause your Hub to be removed.
Although HubPages will normally advise you when you have too many links and allow you to remedy the situation, they can and do remove Hubs without any notice.
When using HubPages to create a massive back link campaign to your site you will first need to create at least five Hubs. This will increase your HubPage Author score.
Your HubPage Author score is important in order to attain “do follow” links.
You will need to develop and maintain an author score higher than 75 in order to do this. When you drop below that level, you will lose a significant amount of “back link juice“.
When using HubPages to create a massive back link campaign, place only one or two links at the most at the end of your article content. Write your Hub content like you would if you were using a resource box in an Ezine article.
Do not place any more than two links per 500 words of content or you could find that your Hub page has suddenly disappeared.
Despite the restrictions placed on “Hubbers”, using HubPages to create a massive back link campaign is one of the most effective strategies you can use for generating a large amount of targeted traffic in a very short period of time.
What dooms many home based businesses is their failure to realize the 
importance of communicating a solid marketing message to their readers.
Every marketing campaign must incorporate a clear concise message in order to be effective.
Before you even think about creating a website or a blog, you should have already formulated a solid marketing message that you want your readers to act on.
After you have decided on a solid marketing message, you can then start designing your web pages, landing pages, advertisements and auto-responder series, to funnel the information to your readers in the most effective manner.
When marketing your product or service, the way your words, audio presentations and videos are structured is extremely important.
Speak directly to the individuals you are targeting and make it crystal clear to them how your product or service can improve their everyday lives.
Here is where the importance of communicating a solid marketing message comes in.
You need to communicate how your product or service can make people’s lives better.
Explain to your visitors how your product or service can solve an important problem for them, save them time, make a task easier to complete, or save them money.
Communicating a solid marketing message is essential to email marketing.
With email marketing, you only have a limited window of time to pass your message on to the reader.
First you must entice people to join your list by offering them something of value and then convincing them through your auto-responder communications that they have a need for what you are offering them.
Your auto-responder series is where communicating a solid marketing message is most important.
By grouping emails within your marketing campaigns, you can more effectively broadcast them to your list and keep the interest of your subscribers.
Your marketing message should be restated to your readers in multiple ways.
Because Internet marketing is a numbers game, a solid marketing message has to be restated several times in different ways and in different venues to capture the interest of the reader and subsequently make the sale.
By properly structuring your web pages, email campaigns and video presentations to communicate a solid marketing message to your readers, the likelihood of achieving success is dramatically increased.
Never underestimate the importance of communicating a solid marketing message before starting your own home based business.
The importance of testing website navigation should never be understated.
Very few elements on your website are more important than the navigation that you provide to your visitors.
Testing the efficiency of your navigation elements and making sure that they are working properly is extremely important to your bottom line. Not doing so can drastically affect your profit margins.
Good website navigation is also an essential element in improving user experience and creating a meaningful interaction for your site’s visitors.
The importance of testing website navigation on information portals and e-commerce sites, as well as websites focused on landing page optimizations also should not be underestimated.
Although the idea of “conversion” rules the focus of every sales page; the call to action and other elements, such as imagery that aid in the conversion process, often take precedence.
Navigation should never be an afterthought.
It is the single element that can move users closer to the end of the sales funnel, even from a very specific landing page.
Location:
Web users are impatient and will not spend time on your website if they can’t find what they want quickly and easily.
This is why navigation should be a prominent element of your web design.
The importance of testing website navigation should be obvious here.
Only testing will reveal the best location for your primary navigation setup.
The most common location for primary navigation is horizontally, across the top of the web page.
The advantage of using this location for your navigational elements, is that it provides additional room on the page for content and other relevant information about your products and services.
This location does not require your visitors to scroll down and navigate deeper into your site.
Horizontal navigation across the top of a web page usually results in increased page views and longer visiting times on your site.
When using graphics in the header of your page, make sure that you test the placement of navigation above and below the main graphic.
Although today’s design trends include primary navigation that is bundled with images and calls to action, you should still test simple navigational setups.
Navigation placed on the left or right side of your web pages at one time used to be quite popular.
These days as website designs have evolved and users have become more sophisticated, new forms of audience appropriate navigation are being used.
Functionality:
Where you place your navigation elements is important however, the functionality of the navigation menu itself is also important.
When it comes to navigation functionality, Web designers these days have a variety of options available to them such as; mouseover effects, dropdowns, nested menus and more.
Javascript libraries like jQuery, Mootools, prototype or script.aculo.us. can give you more functionality ideas.
Descriptions:
Website section names, that are labeled in the navigation, should clearly state what the user can expect after they click the button.
Ambiguous words like “resources” or “tools” for the most part should be avoided.
Generic terminology like this will often leads users to stray from the conversion path you are trying to maintain for them on your website.
Use specific descriptions for your labels to get your customers where you want them to visit.
We all know the importance of testing website navigation but all too often we don’t take enough time to just do it.
