Google AdWords Express: Google AdWords Express Makes Local AdWords Advertising A Snap

This post was written by Internet Marketing John on August 7, 2011
Posted Under: Google

Google AdWords Express makes local AdWords advertising a snap.

Google AdWords Express was initially launched to a few local businesses last October as Google Boost and after undergoing some improvements, was relaunched this past July under it’s current name to all U.S businesses, as an easier way of creating more effective local online campaigns.

Google AdWords Express is is probably the easiest way to advertise your local business on Google and quickly connect potential customers to your Place Page and business website.

With only a few mouse clicks, you can create an AdWords ad in only a few minutes time.

Google AdWords Express then automatically optimizes your ads so you can save money on your budget and get the most out of your advertising campaign.

All a user has to do, is add some basic information about their business, create their advertisement, and the targeted ad campaign is set to go.

Google AdWords Express then makes sure that your ad is shown only to people who already have indicated an interest in what your business has to offer.

It provides your business with a focused, targeted audience of potential buyers that can only grow your business.

Here’s how Google AdWords Express works for your local business.

Google AdWords Express is geared primarily for local business owners who don’t have the time or resources to spend managing a targeted online advertising campaign looking for local customers.

When someone in your geographical area searches for a product or service that you provide, Google AdWords Express will place the advertisement for your business either above or besides the search engine results for free.

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You only get charged for your advertisement when someone actually clicks on it.

A little blue pin for your business location is also placed on Google Maps, so that potential customers can more easily identify your businesses location.

Google AdWords Express also helps businesses make informed decisions on how much to budget for their advertising.

By automatically estimating how many people will click your ad when you specify a budget amount, Adwords Express avoids most of your budgeting guesswork.

You always remain in complete control of how much money you want to spend on your advertisements and will never be charged more than the amount you budgeted.

Although tons of local businesses, including many home based businesses, are already using AdWords on the Internet with a great deal of success, you might want to give Google AdWords Express a try if you are looking for an easier, more targeted method of advertising locally.