How To Make A Perfect YouTube Marketing Video

This post was written by Internet Marketing John on August 14, 2011
Posted Under: Video Marketing

business_videoAlthough perfection is in the eye of the beholder, here are some tips on how to make a perfect YouTube marketing video for your product or business.

By following these tips,  you will be able to create a great video that will draw traffic to your website.

The first thing to remember about how to make a perfect YouTube marketing video is to be real.

Always be yourself and don’t put on airs.  Never try to be someone your not and definitely do not try to  act like anyone but yourself.

People identify with “real” people and can spot a phoney in a heartbeat.

With all of the YouTube videos that are already online, you can bet that your audience already has a lot of practice identifying fakers and bad actors.

Creating a “character” is fine, but don’t try to act like someone you’re not.

If you get sweaty palms or stage fright in front of a camera; you might want to consider bringing someone else in who is more comfortable behind the lens.

Being  genuine and sincere in your video is much better than trying to act like a Tom Hanks or a Brad Pitt.

Learning how to make a perfect YouTube marketing video requires the use of a script.

Most people are not good at winging it so it’s better if you work from a script, jot down some notes, or have some sort of an outline to guide you through your talking points.

When creating your video, it’s better to take out any unnecessary details that could get your viewers lost while you’re talking.  This applies to your set, your script and your tone.  Don’t put your audience to sleep when you’re talking.

Bad lighting can ruin a potentially great video.

People will not be able to see you if your video is too dark or if you are blending into your background.   The same applies if there is too much light.

You should be aiming for properly balanced lighting  so your audience can see you clearly and understand what you are talking about.

If you over compensate or locate yourself underneath an overhead light that is much too bright, you will wind up getting can  “raccoon eyes” .   These  are not only very distracting but extremely unattractive.

When you are recording your marketing video, take enough time to properly light the area you will be recording in.

Don’t rely on your camera’s built in microphone.

Even the best built in microphones are not very good compared to the much stronger stand alone microphones.

If your audience can’t hear what you’re talking about, there’s really no point for making your video.

You can pick up a good inexpensive microphone either on the Internet, eBay or at a video electronics store.   Oh,  and make sure it fits your camera.

Don’t forget to instruct your audience what you want them to do at the very end of your video.

At the end of your video production make sure you tell your audience how they can get to your website, where to buy your products or services and how to contact you.

As long as you have their undivided attention, don’t leave your audience out there hanging in the wind; tell them what you want them to do.

Close the sale or get them to sign up to your list but do provide them with some sort of instruction.

Following these tips on how to make a perfect YouTube marketing video for your product or business will definitely improve your businesses bottom line.

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