Building Natural Back-links Using Directory Submissions

This post was written by Internet Marketing John on January 29, 2012
Posted Under: Traffic Generation

Building Natural Back-links

Building Natural Back-links

Building natural back-links using directory submissions is something that every Internet marketer should strive to achieve.

We all know that outside of some “black hat” techniques, directory submissions are one of the most popular methods of generating back-links to your website in the shortest amount of time.

When you create your back link campaigns, building natural back-links using directory submissions that look normal to the search engines is extremely important.

The search engines should see a natural progression of increased back links to your site; not a sudden deluge of links that have little relevancy to your niche topic.

You risk being penalized or losing your current position in the search engine results if your back links look unnatural to Google and the other search engines.

The best way to eliminate the possibility of being penalized by the search engines is to adhere to the following suggestions when building directory back links.

The best approach to take when building natural back-links using directory submissions, is to gradually increase the number of featured links in each directory.

Use targeted keywords in your listing title as well as your listing description but most of all, be sure you list your site in the most relevant directory category.

The best way to list your site in directories is to do it manually however, it is a tedious and time consuming process.

You can save a lot of time and money by using one of the many software programs that automatically submit your website to the major directories, but only if the software program allows you to customize the description, title, keywords, anchor text you use in your listing and the number of directories submitted to.

None of the directory submitters will automate the submission process 100% but they will all reduce the amount of time it takes to make individual submissions.

One of the problems with automated software programs is that they mass submit your site to hundreds or even thousands of directories at one time.

This presents a big RED flag to the major search engines when they see a sudden influx of back-links to your site in a short time period.

If this should happen, your website could be flagged for review by Google and penalized.

Building natural back-links using directory submitters can be done without fear of reprisal if the software allows you full control of the directory submission process.

You MUST be able to control the number of directories that your website will be submitted to.

You must also be able to control how your site is submitted.

The better directory submitters filter through the directories that offer no link backs and let you choose from the number of directories submitted, in order to achieve one way inbound links.

Here are some tips for building natural back-links
using directory submissions.

  • When submitting to directories focus on one way back links.

Internal links in your site should always be more than your external links.  In addition, you should always have more links coming into your website than going out.

  • ALWAYS choose the category or sub category that is closest to the main directory level.

The closer the category is that to the top level directory that you submit your website to, the greater the exposure you will receive.

For example:
If your website is focused on “resumes preparation” and you have the following categories available for your website:  Employment > Jobs > Resumes > Interviews >
the best subcategory to list your site that is closest to the top level would be

Even though “Resumes” appears more descriptive; the “Jobs” sub-category is closer to the main directory.

  • Avoid mass directory submissions.

When building natural back-links, keep your focus on submitting your website correctly to a maximum of 100 directories at one time.

Mass directory submissions to hundreds or thousands of directories at one time will only flag your site for review by the search engines.

An inordinate number of one way links to your website looks unnatural, especially if it is a brand new site.

Think about it.  When Google discovers that your brand new website is suddenly receiving thousands of generic back links, what would you think?

  • Describe your website accurately.

Make sure you provide a relevant description of your website that includes your primary keywords that focus on your target market niche with every submission you make.

  • Avoid keyword stuffing

Don’t overdo using your keywords in your description.  Placing your primary keyword in the title and at least once in the beginning of your description is enough for the search engines to take note.

  • Use a good directory submission software program.

If you decide not to manually submit your website to the online directories and opt to use a software program; make sure you can manipulate the number of directories submitted to and customize the programs parameters to suit your requirements.

Building natural back-links using directory submissions is something that everyone can achieve when done correctly.

The following directory resources are a good start for building natural back-links.

Top 100 Free Directory List
List of Niche Directories
SEO Friendly Directory

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