Twittering: The Benefits Of Twittering
It’s important to understand the benefits of Twittering, and that Twitter can be used for much more than just personal updates.
With the introduction of microblogging to the Internet, Twitter has reduced the time it takes to market content from hours, that it used to take from using previous forms of communication; to minutes and even seconds, through the use of Twitter Tweets.
Although many users like to put in cat updates, or tell everyone what they’re doing in the bathroom at 2:00 in the morning; Twitter has many more useful purposes than that.
Initially blogs used to have the same stigma attached to them; but with microblogging, the world suddenly woke up and almost immedately understood what the power of simple publishing, combined with citizen journalism could accomplish.
Twitter is a place where you can freely accomplish many things.
The benefits of Twittering allow you to:
- Promote yourself
- Promote your business
- Promote others (affiliates)
- Get advise on almost anything
- Run polls to find a consensus
- Acquire human resources
- Immediately broadcast important breaking news
- Socialize
- And the list goes on ….
Microblogging has become so widespread, that if you participate in any social media community these days; people probably already know that you’re also on Twitter.
While Twitter doesn’t in itself have the best methods of finding people; you can always Twitter to see who your friends are following, or just join the conversation without being too intrusive, and simply ask.
Don’t be bashful, join in and make your presence known.
When you get involved with the community, jump in and share your expertise. See what people are talking about, ask questions and give good answers when you have them.
Know the difference between pushing and pulling. For instance, when you post a link to your latest blog post to Twitter, you are making a push, or an action to grab the reader. Direct marketers have mastered the technique of pushing and have developed it into an art form.
Although some of your readers can ignore your posts; the people that appreciate your posts will immediately check you out.
On the other hand, RSS is a pull. Users generally check RSS at their own speed, and it usually takes much more time to get any “buzz” going around your content.
Read the Tweets that are already out there.
One of the benefits of Twittering is that there’s a lot of valuable information from a lot of smart individuals on Twitter, that you can use for yourself and your business, if you just take the time.
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