Twitter Tips: Socially Savvy Twitter Marketing
Socially savvy Twitter marketing is an absolute necessity in our distracted and uninformed society, if you ever expect to become truly successful with your online marketing campaigns.
Unfortunately, people base their decisions on what to purchase, view, visit, sample, and read, on what filters through their attention spans in their hectic lives.
Very often, even the most viable trusted information only receives a cursory scan from consumers.
So how do you conduct socially savvy Twitter marketing?
One trick is to introduce compelling special offers on Twitter.
By Tweeting special offers that the consumers can connect to personal value and real benefits; you will increase your click through rate on coupons or special offers.
This is not an entirely new technique.
Socially savvy Twitter marketing gurus and some large corporations have been quietly applying this tactic for quite some time.
If you’re a Facebook user, you already have probably seen Dell coupons offered by @delloutlet. Dell also recently reported that close to 3 million dollars in sales was directly sourced from Twitter, in only one years time.
This alone offers proof of the effectiveness of socially savvy twitter marketing.
And, there are many other examples that solidify the effectiveness of using Twitter as an conduit for special offers to normally inattentive consumers.
One Mexican restaurant chain offers coupon passwords through Twitter, at @caltort, that consumers need to tell the cashier when they checkout, in order to redeem their special offer.
Socially savvy Twitter marketing is not limited to just offering coupons or special offers to consumers; it can be applied to ordering, so called “word or mouth marketing”, focus groups, and improving customer service.
