The Main Purpose Of A Slogan For Your Business

This post was written by Internet Marketing John on November 22, 2011
Posted Under: Internet Marketing Information

The main purpose of a slogan in a business is to reinforce the marketing of the business product, the business name and/or it’s logo.

There are basically two different types of slogans.

  • Advertising Slogans
  • Business Slogans

Advertising slogans are intended to achieve a specific marketing objective and to influence the consumers immediate reaction to a specific product or service.

Advertising slogans are generally created for immediate or short term recognition.

Business slogans impact the power of a brand as part of a company’s branding efforts and are more important because they reinforce the reputation of a company.

Business slogans are created for longer term recognition.

Most slogans consist of a short sentence or a catchy phrase that reinforces a logo or the name of a business.

Although slogans are not absolutely necessary for successful business branding, they go a long way towards providing an insight of what the brand promises to a consumer.

In fact some slogans are more recognized by the general public than the name of the business that they were created to market.

People love catchy tunes, phrases, jingles, etc.

The main purpose of a slogan for your business is to promote brand recall in the mind of the consumer.

A good slogan will promote a lasting memory in the mind of the consumer which in turn extends the reach of your business brand, product or service.

Good slogans will capture people’s attention and prod them into taking a desired action.

To do this you need to be smart and creative when creating your slogan.

It should be geared to appeal to the needs, emotions or attitudes of a consumer and be compelling enough to make the consumer purchase your product or service to take advantage of it’s benefits.

In order to come up with a really effective slogan, you first need to do some planning.

To be effective, your business or advertising slogan must do two things:

  • Trigger motivation in a potential customer
  • Force the potential customer to take a desired action

Here are some of the qualities that a good slogan should have:

It must have “staying power”

Since the purpose of a slogan is to increase brand recall, it must have be catchy enough to remain in the memory of potential buyers for a relatively long period of time.

Your slogan should be memorable enough to be in the mind of the consumer when they go shopping for your product or service.

It must drive people to complete an action

An effective slogan will produce a trigger in the minds eye of a buyer and help them decide to buy your product or service.

It should produce a visualization in the mind of your consumer.

Effective slogans will actually produce an image in the mind of a buyer when they hear your catchy phrase or tune, and remind them of your product brand.

By using effective slogans, you can trigger the visual patterns of your customers enough for them to link the slogan with your logo or product.

It should emphasize the benefits of your product or service.

Good slogans always promote the benefits of a product or service.  They are intended to showcase the uniqueness of one product or service over another.

Now that you better understand the main purpose of a slogan for your business, you can use these tips to create a super catchy one to improve your brand.

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