The Importance Of Search Engine Optimization

This post was written by Internet Marketing John on June 11, 2009
Posted Under: Internet Marketing Information,Search Engine Optimization

Search Engine Optimization determines what position your website rises to, in the search engine results, compared to other websites that compete in your target market.

The goal of search engine optimization, is to have your website appear on the first page of a search, made by the search engine.  The idea is to ultimately get more targeted visitors to see your web site, through higher search engine rankings.

Websites are evaluated and indexed by search engine robots called spiders.   These spiders “crawl” the websites and collect all types of information that can help the search engine evaluate the worthiness of the site.  This information is then passed on to the search engine, where it is categorized, and critically compared to all the other websites.

This is the main area, where search engine optimization can be used to generate initial traffic to your website, and to help maintain ongoing traffic.

SEO uses various strategies,to get the search engines to list your website, high in the search results.

Search engines and people are similar, in that they both like content that appears on a website, that is specific to the subject that was searched for.

Except for PPC, the best and most popular websites, usually occur first, in the search engine results.

This is because people, as well as the search engine robots, both like websites that give you what they advertise.

Search engine behavior, is indicative to the behavior of website visitors.

The search engine optimization of a web page, or a website, results in a website that is more organized, and which contains specific, substantive, information about each topic.

Since over 90% of Internet visitors use search engines to conduct their online business;  the importance of search engine optimization cannot be understated.

Since most search engines visitors, only click on the top 5 or 6 search results on the first page, getting to this position, should be the priority to get a higher click through rate.

Remember that the more visitors that click on your site, the more profits you will make.

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