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Ebook Publishing Myth s You Need To Know

There are several ebook publishing myths you need to know about before you get into writing your own material.

Some of these ebook publishing myths have unfortunately prevented upcoming authors from demonstrating their expertise.  Here is the real skinny on what is in fact FACT.        

The number one ebook publishing myth we hear is that no one reads ebooks.

• FACT

The Internet is loaded with people who read ebooks; particularly in business related, marketing, educational, and technological market niches.

Ebooks satisfy the ‘instant gratification’ need of individuals who want their product now, sooner than later.  People who sincerely desire information on a subject, naturally do not to want to wait for that information.So, if you think that no one is reading an ebook in your market niche; it’s probably because no one has yet written an effective ebook for it.

Second only to the ebook publishing myth that no one reads ebooks is that their authors are not taken seriously.

• FACT

The truth to this ebook publishing myth, is that nothing could be farther from it.

This myth originated years ago from print publishers who derided the quality of ebooks that were available at that time.  An unfair stigma arose, that was attached to all e-book writers and remained that way for quite a while.

Although it’s true that there are a lot of poor quality ebooks on the Internet, there are also a good number of print books in the market that deserve the same stigma.

Most ebooks in targeted market niches now are of good quality, and authored by reputable publishers.  Building your reputation within your market niche is key to succeful ebook publishing.

The third ebook publishing myth we hear about is that there is no money in writing an ebook.

• FACT

There is a ton of money to be made writing high quality targeted informational ebooks.

People want information, and they want it fast; which is precisely why ebooks are so popular online.  Print books provide the same information, but usually at a higher cost and a longer wait.

Additionally, ebooks are often sold at a premium because of their lower publication costs. The actual amount of money you make on your ebook is entirely dependent on the topic, your marketing niche, your reputation, and your marketing abilities.

The fourth ebook publishing myth we hear about is that ebooks are too difficult to market.

• FACT

Ebooks are in fact more easily marketable than printed publications.

If you already market your business products or services on your website or blog, you already have the skill sets necessary to adequately market your own ebooks.  Or, you can get others to sell your ebooks for you through an affiliate marketing network, which essentially removes the burden of marketing from you.

Sites such as Amazon or Clickbank, also serve as a marketplace if you have no active web presence and don’t care to set up an affiliate marketing network of sellers.

The fifth ebook publishing myth is that ebooks take a long time to write.

• FACT

Ebooks can be any length you like.

If you can write an article for your website or ezine, you can create an ebook.  An ebook doesn’t have to be any longer than 100 pages, in fact many online are less than 50 pages and selling well.

Ebooks can be broken down into manageable parts, like a bunch of small articles with a common thread.  You can really fly through an ebook when you break it down into smaller manageable articles and focus on each section, or chapter, separately.

If any of these ebook publishing myths have prevented you from writing an ebook, you should reconsider your fears and give it a try.

Watch Your Keyword Density

It’s important to watch your keyword density when writing articles for your website or ezines.

The number of times you use a selected keyword in your article or web page, indicates keyword density.

There is an art to using keyword density properly in your writing.        

Your keywords shouldn’t be over used, but they should be used sufficiently enough to appear in important places throughout your article, without it sounding awkward to your readers.

If you Watch your keyword density carefully when writing your articles and not overuse them, they will get the organic results you are trying to achieve from the search engines, without sounding out of place to your readers.

Repeating your keywords every other word in every sentence, will accomplish nothing but getting your article, and probably your web site, rejected by the search engines as a spam site.

Never exceed a keyword density of 5%.  In fact when writing ezines, most directories will reject your article if you exceed a 2% keyword density.

The supposed accepted standard for a keyword density, is between 3% and 5% if you expect to be recognized by the search engines. However, it is safer to stay between the 1.5% and 2%.

Keyword density on a web page is calculated by dividing the number of times the keyword or keyword phrase is used in the page, by the total number of words on the page; excluding the HTML code used for writing the web page.

If you have written 100 words on your page and you used a keyword phrase 3 times in the content; the keyword density for that page is 3%.  (3 divided by 100 = .03 or 3%)

Watch your keyword density and try not to exceed 3% if you can avoid it.

If you’re still not sure how to check your keyword density when you are writing your articles, try this simple technique.

Paste your content into a word processor like Word Perfect.

Click the ‘edit’ menu, click ‘select all’, go to the ‘Tools’ menu and select ‘Word Count’, and write down the number of words in your article.

Or, as an alternate, you can go to SpellCheck.net and paste your content into the ‘Body of text to spell check’ area to get a character and word count.

Next go to the ‘edit’ menu, click on the ‘find’ function, and type in your keyword in the ‘replace’ tab.  Replace the word with the same keyword or keyword phrase, so you don’t change the text.

The program counts the number of keywords you replaced, which is also the number of times you used the keyword.

You now have both the total word count for the page, and the number of times you used the keyword, so you can calculate the keyword density for the page.

Hopes this helps you watch your keyword density.

Some Giveaway Ideas That Will Quickly Grow Your List

If you’re having difficulty getting subscribers to your website; here are some giveaway ideas that will quickly grow your list.

• Giveaway a Short Report.

It’s not necessary to spend a lot of time compiling a good report.  If you can write a few pages of really meaty content, that will whet your visitor’s appetite enough to seek more information; you have written enough. You don’t need to giveaway a novel to build your list.

• Checklist Giveaways

Checklists are perfect for simplifying things and most people love having things simplified for them. If you offer custom WordPress landing pages, you could provide a checklist that shows people how to properly install them.

• Software Giveaways

Of all the giveaway ideas that will quickly grow your list, software giveaways work the best for me.  Purchase a PLR version of software that can help subscribers in your target niche, and offer it to them in return for their email address.  The initial cost of the software will be offset by the gains you receive from future sales you make to your list.

• Give Away Resources

Giving away resources, is another great giveaway idea that will quickly grow your list.
Put together a list of websites you get information from, designers, WordPress themes, writers, article submission sites, or whatever else will help your subscribers and save them time.

• Coupon and Discount Giveaways

We all love to save money, and if your potential customers can save money by signing up to your list to get a discount or a coupon; you know they will.  This giveaway also encourages subscribers to purchase from you, and once they do; they are likely to become repeat buyers.

• Give Away Templates

You can give away website templates, wordpress templates, landing page templates, forms, or a compilation of design plans to grow your subscriber list.

• Give Away Blueprints

Nothing motivates people into action like a blueprint or plan of action.  Put together a monthly plan or create a blueprint to help your subscribers take action and accomplish their goals.

• Give Away Free Products

Giving away information products, or parts of the full product is also a great way to accumulate subscribers.  When you give away a couple of videos to a 12 part video instructional product; your visitors are sure to sign up to get the rest of the product.

• Interview Giveaways

Record an audio or video interview with a well known guru in your market niche, and then provide it to anyone who subscribes to your mailing list. Written transcripts also work well to get subscribers to your list.

Use your fertile imagination and you can find many other giveaway ideas that will quickly grow your list and increase your bottom line.