Upsells and one time offers are proven money making strategies, but you can also grab more sales with downsells.
Most people don’t realize that downsells actually result in more sales. And, until fairly recently, downselling has been a relatively unknown and seldom used marketing strategy.
To grab more sales with downsells, simply offer your prospect something less expensive than your original offer.
If you can integrate one or more downsells into your business, and if you decide to use a downsell; here are some effective ways to implement them.
- You can grab more sales with downsells in conjunction with one time offerings.
- A very effective downsell strategy, is to give your prospect a second one time offer, at a reduced price. This strategy often results in a 10% to 50% closing rate.
- You can use a downsell to prevent your prospects from totally abandoning your shopping cart, should they have second thoughts about the purchase.
- You can implement downsells using conventional email marketing
- You can implement on site product positioning
- You can implement downsells using exit popups or exit chats.
- You can often grab more sales with downsells using multiple drop downs. Even though some people dislike using them, multiple drop downs are an effective way to close additional sales.
You also need to determine if the diminished returns are worth implementing additional lower priced downsells, when you decide to use multiple drop down menus.
Depending on your expected return, you need to weigh using this strategy, against your long term relationship building strategy with your prospect.
Learning how to optimize for Google Social Search, is of the utmost importance now that blended searches have become more commonplace and are competing with natural organic searches.
Social search results can now be added to the images, videos, news, local, paid, and real-time searches that compete with natural organic search listings in Google.
The Google Social Search results now have the potential to push organic searches completely off the visible results page.
To optimize for Google Social Search, you need to first have a Google profile.
Your Google profile should provide information about you, as well as all website links you want to promote.
This includes your primary website, your blog, and your social profile.
Your social profile should include URLs such as MySpace, Twitter, YouTube, Flickr, FriendFeed, Facebook, and any other social network profile you have.
Although Facebook and some other networks may not be indexed by Google, it’s still a good idea to link those profiles to your Google profile. Ultimately the links will be found in Google Social Search results.
To increase your exposure in Google Social Search, get as many Gmail and Google Chat contacts as possible.
You can also add your Twitter followers.
Even though it is time consuming, it’s well worth it because not only will you contacts see you in their Google Social Search results, you have the potential to be seen by all your friends of friends, and connections of your connections. As you add connections, your reach will grow and become viral.
To optimize for Google Social Search, keep your content relevant and of the highest quality.
If you aggressively pursue new contacts in your campaign to expand your social reach, don’t bother posting poor quality, keyword loaded content.
Remember that the Social Search results are targeted to friends and trusted contacts. So in order to maintain your credibility and trustworthiness, only post ‘top drawer’ content.
With the continuously growing Twitter and Facebook social phenomenon, it is unwise and unprofitable to be antisocial these days on the web.
Optimizing your Google Profile while the competition is fairly low, will tremendously benefit your social media and SEO efforts.
You can bet that Social Search is not going anywhere soon, so it’s probably a good idea to optimize for Google Social Search sooner rather than later.
Two ways to generate low cost website traffic that is cost effective and easy to implement are exchange links and traffic exchanges.
A steady flow of website traffic is the one hard and fast rule for generating income from your site. Without steady traffic, there is very little chance of making a living from your website.
Many good websites have gone down the tubes because they simply couldn’t maintain the traffic flow necessary to make any money. It’s true that it takes money to make money, but it doesn’t take a carload of cash to generate traffic for your website.
Although many of the top websites do spend tons of money driving traffic to their sites, using various marketing schemes, advertising campaigns, and other gimmicks. It’s worth the cost for them because they have the resources and are already earning high profits.
When you are starting out with limited resources and investment capital, there are other effective low cost methods you can use to do the same job. Many companies have lost their shirts on high cost traffic generating methods when they could have become successful using the ones below.
Here are two ways to generate low cost website traffic that work!
You will rarely come across a website that has no links to another site.
Exchanging links with other webmasters is a proven method that works to produce more public awareness about their websites.
Over a period of time, you’ll soon see a surge in traffic from other sites you link to, using this method.
However, it’s important to only exchange links to sites that have close to the same niche content.
This is a prerequisite. To insure continuity in the providing of service and information to your target traffic, both websites should share common subject matter.
Websites that have inbound and outbound theme related links, generally enjoy higher rankings in the search engine results, by the search engines.
A high organic ranking position in the search engine results page, will generate more free traffic to your website.
Traffic exchange services are the reciprocal viewing of others website or web page. The idea is for both of you to benefit from each others efforts to generate traffic.
This is done by allowing a site to use your sites content, so you can use his or her site’s content.
With traffic exchange services, you get to earn credits by allowing someone to view your site, and then you use those credits when viewing others traffic.
Traffic exchanges are considered to be a step up from exchanging links, in traffic generation, and in increasing public awareness of your website.
Of the two ways to generate low cost website traffic, I personally prefer exchanging links, however many other marketers do use traffic exchanges with great success.
