There are benefits of Facebook Page marketing you should be aware of if you represent a corporation looking to advertise on Facebook.
Facebook users interact with both Pages and groups in much the same way; however Pages are much more flexible for marketing purposes.
Business users can post videos, photographs, links, and comments on the Page wall depending on what settings are instituted by the owner of the Page and Unlike Facebook groups, applications can also be added to enhance the Page.
The Facebook Application Directory has a complete list of applications that can be added to Pages, but unfortunately there is not yet an easy way to sort through the Applicatioins strictly for Pages.
One benefit of Facebook Page marketing, is that you can send targeted updates, in the form of notifications on the home page to your users. Your Page updates can be targeted by location, gender, or age and can contain text with hyperlinks.
Update content falls under Facebook’s Terms of Use, their Code of Conduct, and the Facebook Advertising Guidelines, and should be Page related.
Status updates that appear in a fans’ Homepage, can also be sent by Pages.
Status updates that Friends find particularly interesting or engaging, can then be commented on or ‘Liked’. This increases interest for the Page.
When someone ‘Likes’ a Facebook Page; it appears in the Highlights section of the friends of the fan’s Homepage. ‘Liking’ a Page increases the Page’s exposure and when fans interact with a Page; the result is automatic publishing to their homepage.
Another of the benefits of Facebook Page marketing; is Facebook Insights.
Facebook Insights is their analytical engine that provides you with several key metrics; like the number of added or lost fans per day, the number of photo views, the number of wall posts, video plays, etc. It does a good job of tracking your Page promotion campaigns to let you know how effective they are going.
Some of the other benefits of Facebook Page marketing is that a Facebook Page is free to set up and maintain.
Pages can become fans of other Pages and help Pages affiliate themselves with other product brands. Your Page will publicly support that Page, when you become it’s fan.
Facebook business accounts are automatically created when you sign up for Facebook Ads and Facebook Pages.
A Facebook account for business can be used to create Facebook Pages and moderate ad campaigns.
Another benefit of Facebook Page marketing is that very large Pages can apply for a Vanity URL and get fans through SMS messages. Vanity URLs are nothing more than a domain name that points to a related topic and included in the URL.
An example is: http://www.facebook.com/Pepsi-Cola
Any Pages with vanity URLs can get new fans by texting ‘fan pepsi-cola’ to 32665.
Facebook added a ‘suggest to friends’ link, that allows users to invite an unlimited number of friends as fans of a Facebook Page. To date there is no limit to the amount of friends a user can suggest to become a fan of a Facebook Page.
The last of the many benefits of Facebook Page marketing is that Pages rank high in the SERPS for your product or brand.
There is a no hassle YouTube method of quickly creating income from viral videos that appear on the various video sites, which is easy to implement and extremely effective, that you should know about.
Because YouTube is the most well known video repository online, and has by far the most traffic of any of the video sites; it is obviously the most effective place to use it.
Now you can cash in with this no hassle YouTube method of leveraging without spending the time or having the expense of producing your own videos from scratch.
Although this isn’t a new method; it is efficient and works extremely well.
- First you need to download any popular viral or music video from YouTube and save it in FLV format. You can do this by using the free YouTube Video Downloader.
- Next you need to convert the FLV video file to and MPEG file. This can be done using a variety of software encoders you can get online for free by doing a Google search.I have found that the free SUPER AVS video converter works well and supports just about any multimedia file format.
- Photoshop, or any similar image manipulation program can be used to create your own watermark bitmap image. This tutorial shows you how to put a custom watermark on your YouTube videos using VirtualdubMOD software.It is important to save you image as a BMP or TGA file when using this software.
- Next export and save your revised video as an AVI; and then convert the AVI to an MPEG file, using the SUPER AVS video converter or other encoder, and you’re done.
- Now simply add a snappy title to your video, and upload your watermarked video to YouTube.
In the description field, enter the URL you just created along with some descriptive text about your offer.
Something like “Get Your Free Copy Of ………. Here”, or if you are promoting a pay per lead offer on a ringtone; “Get Your FREE Ringtone Of This Video!”works just fine.
This no hassle YouTube method can be used for building traffic, squeeze pages, pay per lead offers, promoting your website or blog, and affiliate offers.
When using this no hassle YouTube method for promoting your affiliate programs; it is important to make sure you comply with your affiliate’s “terms and conditions”.
Some affiliates prohibit the use of words such as BEST, GUARANTEED, FREE, etc. when promoting their products.
Don’t violate their terms when creating your watermark!
It’s also a good idea to use only royalty free YouTube videos when using this no hassle YouTube method.
If you play by the rules using this no hassle YouTube method of earning, you won’t find your videos removed from YouTube, nor will you have your account deleted.
Knowing what happens when you perform a web search on Google, is extremely important for your search engine optimization efforts.
When you do a Google search, you need to remember that you’re not really searching the web; you’re searching Google’s INDEX of the web, or as much of the web that Google’s software spiders have found and indexed.
The Google software spiders search the web for website pages and then follow the links on those pages to the pages that the links point to; they then follow the links on those pages, to the pages that they point to, and so on until a large portion of the web is indexed.
When we say a large portion, we mean really LARGE PORTIONS; like billions of pages that are stored on thousands of computers.
So, what happens when you perform a web search for something that you need to get information about; like Mosquito Lagoon boat launch ramps?
You type Mosquito Lagoon boat ramps into the search engine bar and hit enter. But do you know what happens then?
Google’s software spiders will search Google’s index to find each and every page that includes those search terms.
In this case, there are only about 15,200 results.
The next thing you need to know, is how Google decides which web page you really want.
The answer is obvious, by asking over 200 additional questions.
The software queries questions such as:
- How many times the web page contains your keywords
- Do the keywords appear in the title
- Are the keywords in the URL
- Are the keywords adjacent to the URL
- Does the web page include synonyms for the keywords
- Is the web page from a quality website
- Are the keywords spamming
- Is the web page of low quality content
- What is the page rank of the web page
The page rank is extremely relevant to how Google decides what page your really want. It is determined by a Google formula that rates the importance of a web page, by looking at the number of IMPORTANT outside links that point back to it.
All these questions are combined within a micro second, to produce an overall score for each web page and is reflected in the results you get for your search.
Each search result entry provides you with a URL, a title, and a short 160 character snippet that is intended to help you decide if the page information is what you are actually searching for.
In addition, you will also get links to similar web pages of Google’s most recent versions of the page, along with related searches that you might find helpful.
Knowing what happens when you perform a web search is important and will help you keep your search engine optimization targeted to the queries that the Google software spiders use to reply to search requests.
