Facebook: Some Benefits Of Facebook Page Marketing
There are benefits of Facebook Page marketing you should be aware of if you represent a corporation looking to advertise on Facebook.
Facebook users interact with both Pages and groups in much the same way; however Pages are much more flexible for marketing purposes.
Business users can post videos, photographs, links, and comments on the Page wall depending on what settings are instituted by the owner of the Page and Unlike Facebook groups, applications can also be added to enhance the Page.
The Facebook Application Directory has a complete list of applications that can be added to Pages, but unfortunately there is not yet an easy way to sort through the Applicatioins strictly for Pages.
One benefit of Facebook Page marketing, is that you can send targeted updates, in the form of notifications on the home page to your users. Your Page updates can be targeted by location, gender, or age and can contain text with hyperlinks.
Update content falls under Facebook’s Terms of Use, their Code of Conduct, and the Facebook Advertising Guidelines, and should be Page related.
Status updates that appear in a fans’ Homepage, can also be sent by Pages.
Status updates that Friends find particularly interesting or engaging, can then be commented on or ‘Liked’. This increases interest for the Page.
When someone ‘Likes’ a Facebook Page; it appears in the Highlights section of the friends of the fan’s Homepage. ‘Liking’ a Page increases the Page’s exposure and when fans interact with a Page; the result is automatic publishing to their homepage.
Another of the benefits of Facebook Page marketing; is Facebook Insights.
Facebook Insights is their analytical engine that provides you with several key metrics; like the number of added or lost fans per day, the number of photo views, the number of wall posts, video plays, etc. It does a good job of tracking your Page promotion campaigns to let you know how effective they are going.
Some of the other benefits of Facebook Page marketing is that a Facebook Page is free to set up and maintain.
Pages can become fans of other Pages and help Pages affiliate themselves with other product brands. Your Page will publicly support that Page, when you become it’s fan.
Facebook business accounts are automatically created when you sign up for Facebook Ads and Facebook Pages.
A Facebook account for business can be used to create Facebook Pages and moderate ad campaigns.
Another benefit of Facebook Page marketing is that very large Pages can apply for a Vanity URL and get fans through SMS messages. Vanity URLs are nothing more than a domain name that points to a related topic and included in the URL.
An example is: http://www.facebook.com/Pepsi-Cola
Any Pages with vanity URLs can get new fans by texting ‘fan pepsi-cola’ to 32665.
Facebook added a ‘suggest to friends’ link, that allows users to invite an unlimited number of friends as fans of a Facebook Page. To date there is no limit to the amount of friends a user can suggest to become a fan of a Facebook Page.
The last of the many benefits of Facebook Page marketing is that Pages rank high in the SERPS for your product or brand.
