Tweak your website load time if you intend to improve your ranking in Google’s Search Engine Results Pages.
Google has been using your website load time as a factor in where they place your site in the SERPs for quite some time.
Basically, the time that it takes your website to load, can directly affect your search engine rankings.
The fact that Google provides tips on their blog that show you how to decrease the amount of time it takes for your content to load, in itself indicates the weight they place on website load times.
One way to substantially speed up your website, especially if it is a big huge site, is to use a CDN network.
CDN networks, or Content Delivery Networks, are Networks of highly optimized servers located throughout the world, that work together to distribute your web site’s content through hundreds of servers, instead of just a single host server. This ensures that each visitor to your site can get data from the city that is closest to them.
CDNs will substantially decrease the website load time for CSS, Javascript files, downloadable objects, applications, streaming media, and other type data.
Your header file can use up a surprisingly large amount of CDN bandwidth.
You can tweak your website load time by simply compressing the file in Photoshop or some other photo editing software, to drop down the file size.
Changing the file format of your other smaller theme files from .png to .jpg, will also speed up your load time. PNG files eat up bandwidth, and when you edit the files down to a transparent background and reload them as .jpg files, you can save even more resources.
Using a CDN will drastically cut down on the bandwidth you use through your web hosting company and will allow more traffic during peak periods without taxing your existing resources.
You can download a free Firefox add on called Firebug, that will tweak your website load time by analyzing the code on your site, and show you where improvements can be made from a web standard and load time perspective.
If you have a web site the size of CNN or FOX; try using these tips to tweak your website load time and improve your ranking.
You can often collect more subscribers from non squeeze pages on your website, than you might believe possible, if you follow these basic recommendations.
As you know, squeeze pages are one the best ways to capture subscribers to your list however, not every page of your site can be a squeeze page.
You should still try to use the other pages of your website, to build your list and capture traffic sent anywhere but to your squeeze page.
For example; there is no reason why you shouldn’t put an opt in form into the side bar of your blog, but there is also no reason why you shouldn’t try to place an opt in form in every page of your website.
Remember that the money is in the list, and collecting leads is the foundation to every business on or off the Internet.
Collecting more subscribers from non squeeze pages should be a high priority of your business.
Every one of your web pages should have a primary objective. If it is a squeeze page; the objective is to collect a name and an email address.
If it is a sales page; the objective is to sell a product or service.
If it is a forum; the objective may be to gather a community or forum members.
If it is an article on your website; the objective might be to build credibility with the reader.
As long as there are no distractions or detraction from the primary objective of the web page; you should consider putting opt in forms on every page of your website.
This might sound like overkill, but it is a sound marketing practice that works. In addition, make sure that the opt in form is the most noticeable item on your web page, if the objective of the page is to collect more subscribers from non squeeze pages.
You might write an article to act like a “lead magnet” to draw your readers to your opt in page. If that is the purpose of the article, then make the opt in form stand out from everything else on the web page.
You don’t want the opt in form to sit at the bottom or side of the web page not getting noticed; you want it up front and center, where it will do you some good! If your goal is to get opt ins; then make sure the opt in form gets the attention it deserves.
Pop Overs, also referred to as Pop Ins, are different from Pop ups, and Pop Unders which are not recommended.
Pop Ups, pop up in a new browser window. Because they were overused by marketers earlier on the Internet and because most web browsers now have pop up blockers enabled in them; Pop Ups are NOT RECOMMENDED.
Pop Unders are just about the same thing, except they open up a new window beneath the browser window so you see the ad until after you close the active window. Generally Pop Unders are NOT RECOMMENDED for the same reason as Pop Ups.
Pop Overs or Pop Ins, are another story. They pop into an existing browser window and not blocked by pop up blockers. The script looks like it’s own new window, but is actually part of the existing web page that it came from.
There are many variations of Pop Overs, that are generally not as annoying as Pop Ups or Pop Unders.
The Hover windows you see, that suddenly appear on top of an existing web page when your mouse hovers over an area, is one of the most common types of Pop Overs.
Slide Ins are also a type of Pop Over that automatically grabs the viewer’s attention, but they are slow, especially when animated and can get annoying.
Light Boxes, are a type of Pop Over that darkens out the rest of the web page and literally forces the viewer to focus on the box. It must be closed to “turn on the lights” and return to the initial web page.
All these Pop Overs can be used to collect more subscribers from non squeeze pages, especially if you have a lot of content and fresh traffic to your site.
If you have a bunch of steady followers on your website, it’s probably not a good idea to use Pop Overs and take the chance of annoying your readers.
But, it’s not a bad idea to test them for a short time, just to see how many subscribers they can collect.
Pop Overs are basically mini squeeze pages with an incentive for readers to opt in.
A Google search will provide you with tons of different programs that create all types of Pop Overs, many of which are free. Or, you can just use AWeber’s pop over generator.
AWeber’s easy to follow instructions show you how to design and set up any type of Pop Over you can think of, to incorporate into your web site or blog.
Exit stoppers, exit pop overs, and exit chats are also effective ways to collect more subscribers from non squeeze pages and effectively build your list.
By simply using free giveaways, you can put Twitter on viral overdrive to build your following and increase your profits.
Giving away something of value that subscribers can benefit from, such as ebooks, software, special reports, coupons, special discounts, or even audio and video tutorials will incentivise your potential followers to make that all important click.
To make this work effectively, you need to get your potential Twitter followers to re-tweet your tweet and follow you on Twitter.
By re-tweeting and following you; your tweet will end up on their Twitter page for their followers to click through and see what all the “hype” with the re-tweet is about.
If the follower in turn has a large following; you could end up with a huge amount of new followers taking the same initial steps your first Twitter took for the free giveaway.
Your benefit to them after they re-tweet your initial tweet and follow you on Twitter, is your free ebook, special report, or whatever you giveaway is.
Learning how to put Twitter on viral overdrive is relatively easy to accomplish, it doesn’t cost you a dime, and many of the top internet marketers use this method to increase their Twitter following.
To put the technique into perspective; let’s imagine that you get 10 people to re-tweet and follow you on twitter, and these new followers each average over 1000 followers. That means that at least 10,000 targeted followers will get a chance to see your tweet.
If only a small percentage (let’s say 1%) of Twitter followers that see your tweet actually act on it and click through the initial process, you have discovered how to put Twitter on viral overdrive.
Top marketers realize that the greater your following, the more targeted traffic you’ll be able to tweet to your audience. Exposure is everything in viral marketing.
To put all of this on autopilot, you need to sign up to a service called TwiveAway. Set up a free account and watch the demo video that will walk you step by step through your first giveaway campaign.
You can get brand-able ebooks and reports for your giveaway campaigns that you can brand with your ClickBank or PayDotCom affiliate links online or at the link below.
Once you learn how to put Twitter on viral overdrive, you can reap the monetary benefits of viral marketing using Twitter.
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