List Building: Collect More Subscribers From Non Squeeze Pages
You can often collect more subscribers from non squeeze pages on your website, than you might believe possible, if you follow these basic recommendations.
As you know, squeeze pages are one the best ways to capture subscribers to your list however, not every page of your site can be a squeeze page.
You should still try to use the other pages of your website, to build your list and capture traffic sent anywhere but to your squeeze page.
For example; there is no reason why you shouldn’t put an opt in form into the side bar of your blog, but there is also no reason why you shouldn’t try to place an opt in form in every page of your website.
Remember that the money is in the list, and collecting leads is the foundation to every business on or off the Internet.
Collecting more subscribers from non squeeze pages should be a high priority of your business.
Every one of your web pages should have a primary objective. If it is a squeeze page; the objective is to collect a name and an email address.
If it is a sales page; the objective is to sell a product or service.
If it is a forum; the objective may be to gather a community or forum members.
If it is an article on your website; the objective might be to build credibility with the reader.
As long as there are no distractions or detraction from the primary objective of the web page; you should consider putting opt in forms on every page of your website.
This might sound like overkill, but it is a sound marketing practice that works. In addition, make sure that the opt in form is the most noticeable item on your web page, if the objective of the page is to collect more subscribers from non squeeze pages.
You might write an article to act like a “lead magnet” to draw your readers to your opt in page. If that is the purpose of the article, then make the opt in form stand out from everything else on the web page.
You don’t want the opt in form to sit at the bottom or side of the web page not getting noticed; you want it up front and center, where it will do you some good! If your goal is to get opt ins; then make sure the opt in form gets the attention it deserves.
Pop Overs, also referred to as Pop Ins, are different from Pop ups, and Pop Unders which are not recommended.
Pop Ups, pop up in a new browser window. Because they were overused by marketers earlier on the Internet and because most web browsers now have pop up blockers enabled in them; Pop Ups are NOT RECOMMENDED.
Pop Unders are just about the same thing, except they open up a new window beneath the browser window so you see the ad until after you close the active window. Generally Pop Unders are NOT RECOMMENDED for the same reason as Pop Ups.
Pop Overs or Pop Ins, are another story. They pop into an existing browser window and not blocked by pop up blockers. The script looks like it’s own new window, but is actually part of the existing web page that it came from.
There are many variations of Pop Overs, that are generally not as annoying as Pop Ups or Pop Unders.
The Hover windows you see, that suddenly appear on top of an existing web page when your mouse hovers over an area, is one of the most common types of Pop Overs.
Slide Ins are also a type of Pop Over that automatically grabs the viewer’s attention, but they are slow, especially when animated and can get annoying.
Light Boxes, are a type of Pop Over that darkens out the rest of the web page and literally forces the viewer to focus on the box. It must be closed to “turn on the lights” and return to the initial web page.
All these Pop Overs can be used to collect more subscribers from non squeeze pages, especially if you have a lot of content and fresh traffic to your site.
If you have a bunch of steady followers on your website, it’s probably not a good idea to use Pop Overs and take the chance of annoying your readers.
But, it’s not a bad idea to test them for a short time, just to see how many subscribers they can collect.
Pop Overs are basically mini squeeze pages with an incentive for readers to opt in.
A Google search will provide you with tons of different programs that create all types of Pop Overs, many of which are free. Or, you can just use AWeber’s pop over generator.
AWeber’s easy to follow instructions show you how to design and set up any type of Pop Over you can think of, to incorporate into your web site or blog.
Exit stoppers, exit pop overs, and exit chats are also effective ways to collect more subscribers from non squeeze pages and effectively build your list.
