Using anchor text properly is one of the most powerful SEO techniques you can use to leverage search terms in your website’s content.
The specific targeted keywords that link from one webpage on your site, through to another webpage; are called anchor text.
Anchor text is one of the best ways to increase your web pages search engine ranking for those targeted keywords.
The most often encountered anchor text usages are the ‘Contact Us’, ‘Click Here’, and ‘Download Here’ texts found on almost every website online.
Using anchor text properly can dramatically boost your website’s search engine ranking for your site’s keywords.
For instance, if your website is about Ancient Roman Coins; it would be to your advantage to use “Ancient Roman Coins”, “Ancient Coins”, “Roman Provencal”, “Roman Imperial”, “Roman Republic”, etc. as anchor text to direct users to those pages on your website, in addition to using navigation tabs.
Using anchor text properly to link your website’s internal pages, will increase your website’s presence in the Search Engine Results Pages for those terms. But why?
- When a website links to another website, the site is deemed worthy in the eyes of the search engines. It is essentially a popularity vote for the site.
- How the websites link to each other, also has a great deal to do with each site’s performance in the search engines. The more sites that link to a site using a specific anchor text term, the better that site will perform for that search term.
An example of how powerful using anchor text properly can effect the Search Engine Results Pages, is the Adobe website.
Type “click here” into the Google search engine and you will find Adobe in the first position.
Type “download here” into a Google search and you will find Apple’s website in the first position.
In both instances, if you look at the pages that Google returns for both sites; you will not find the words “click here” or “download here” on the pages.
This goes to show how the search engines are using anchor text from other websites to return adobe.com and apple.com.
Just think about how many times you have clicked on “download here” for the Quick Time Viewer or “click here to download adobe reader” when you purchased a new ebook online.
Using anchor text properly, is extremely powerful when combined with search engine optimization.
Choosing the correct text is also key to your websites performance in the search engines.
These tips for using anchor text properly will improve your efforts.
- To pick the most popular words to use your anchor text with, use a good keyword research tool.
- To get the most from your anchor text, use “long tail keywords” or keyword phrases instead of just using single words.
- Use multiple links with anchor text on each page of your website. Don’t just include one link when you can find ways to include more than one anchor text link.
- Include anchor text links within the body of your content.
- Don’t over use anchor text keywords. Keep focused on only two to four anchor text terms throughout your website. Focusing on more keywords can dilute your efforts.
Here is an example of correctly formatting and using anchor text properly.
<a href=”http://www.ancientromancoins.com/”>Roman Republic Coins</a>
The web address (http://www.ancientromancoins.com/) is placed between the ” “s and the keyword description (Roman Republic Coins) is placed between > </a>.
If you’re not already publishing ezines, blogs, and articles with your website’s anchor text included, you need to start doing so immediately if not sooner.
Using anchor text properly can quickly climb your website to the top of the search engine results pages and give your site the traffic it rightly deserves.
The Opt-In mailing list is beyond a doubt the most straightforward and useful of all mailing lists.
An opt-in mailing list is one where the users must take some action in order to subscribe to it.
This typically involves the filling out of a Web-based sign-up form.
Lists where people actively add themselves, are much more responsive and produce better results with fewer complaints, than lists where people passively allow themselves to be added.
One of the main problems with opt-in mailing lists is that third party individuals sometimes add others to the lists. This is why there are now different types of opt-in lists in use with email marketing.
Confirmed opt-in mailing lists, as the name implies, confirms your subscription by email as soon as your name is added to the list.
This allows you the opportunity to immediately unsubscribe from the list by clicking on a link provided within the email for that purpose.
Here is a typical example of a confirmed email:
“You have received this email because you or someone else added your email address to our mailing list. If you no longer wish to receive our emails, click the link below:”
“Unsubscribe”
With a confirmed opt-in mailing list, even if someone else signs you up to an ebook or newsletter that you didn’t ask for or want, you can take immediate action to remove yourself from the list. Just click the “Unsubscribe” link.
The double opt-in mailing list ensures that no one else can sign you up to a list.
With a double opt-in mailing list, the user must take the initial action to sign up to a list and when he receives a confirmation of his subscription, he must reply to the confirmation in order to be added to the list. Essentially, the user opts in twice.
Here is a typical example of a double opt-in confirmation email:
“This message is to verify that you would like to receive our blah blah blah newsletter. Before we can send you our blah blah blah newsletter, you MUST reply to this message by clicking on the link below, so your email address can be added to our mailing list.”
“If you do not wish to be added to our mailing list, simply do not respond to this email.”
The double opt-in process ensures that the subscriber did not opt-in by mistake or that someone else did not subscribe them to your email list without their consent or prior knowledge. By requiring subscribers to perform two active action steps, the bar is raised considerably and you will find more highly targeted customers responding to your email marketing efforts with fewer complaints.
Even when third party attempts are made to add somebody to your list without the subscriber’s permission, that confirmation step requiring action from the subscriber, allows the customer to opt-out of the list.
Creating a double opt-in mailing list is simple; especially if you are using Aweber
- First, go to Aweber or any other service for creating and managing email lists, and sign up for an account.
- Once you have created your account, log in to Aweber or whatever dashboard you are using and create a new list. With Aweber you click on “create and manage lists” and then on “create new list”.
- Enter a name for your list, your “from” name, your “from” email address, and your contact address. If you have a company logo, you can include it here along with your website URL and your signature. When you’re finished, save your settings.
- Next, you need to customize your double opt-in message.This is the most important setting because most email subscribers never confirm their subscriptions. Here is where you can give your confirmation email message a personal touch. If you can make it appealing enough, the user will usually confirm their subscription right away. When you’re finished, preview your message and if satisfied, save your settings.
- Lastly, you need to create the form though which your subscriber will sign up to your list.Do this by clicking on “Web Form” at the top. When you’re finished with your form, grab the html code and add it to your website or landing page or wherever you want the sign up form to appear.
That’s all you need to do on Aweber; it’s just that simple.
There is something called an opt-out list that you should avoid like the plague.
Opt-out lists are where the email addresses of users are added completely without their approval or knowledge. In email marketing, this is regarded as pure spam. Whatever you do, DO NOT SPAM. Opt-out lists have the highest complaint rate and the lowest response rate.
There is also another sneaky email marketing tactic called the confirmed opt-out list.
This list sends a confirmation to the intended recipient when their email address is added to the list. The confirmation lets the recipient know that his email address has been added to the list and allows him to unsubscribe by either clicking on a link or replying to the email message.
Opt-outs and confirmed opt-outs are both super bad for business and should be avoided at all cost.
If you are new to email marketing and have not yet started compiling your subscriber list; sign up to Aweber or some other reliable service and start building your double opt-in mailing list of subscribers today.
The Ultimate List Builders Course can help you create and grow your own responsive database list of customers for maximum profits.
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Although people use Craigslist for a variety of reasons, they can be broken down into three main categories.
- Advertising Goods And Services
- Meeting People
- Job Hunting
Advertising Goods And Services With Craigslist
Because Craigslist reaches such a vast audience, business have found it to be the perfect place to advertise their products and services.
Craigslist is one of the earliest examples of a website built through word of mouth marketing. Around ten years ago, Craigslist started increasing their popularity throughout the United States with their local area listings.
Since then, they have added other countries to their listings and have become an even more popular advertising site. Craigslist has expanded its geographic presence to 200 cities and is currently the number 7 ranked site in the US; the 25th ranked site globally.
Business have found Craigslist advertising attractive for three primary reasons.
- With over 12 million visitors per month who generate almost 5 billion page views; there is no need for businesses to drive traffic to the site.
- Businesses can reach a much larger, laser targeted audience.
- Business advertising is virtually free.
If your advertisements are thoughtfully written with particular attention paid to keyword optimization and your anchor text links; the amount of traffic you can receive from only a handful of advertisements is absolutely incredible.
Meeting People On Craigslist
Many people use Craigslist to meet new people, and on Craigslist you can do it in several ways.
You can use the personals section to connect with others for dating, or just to foster some good personal friendships. You must be 18 years of age to use the personals section, but if you do everything right and take the proper precautions; the personals are relatively safe to use. Use common sense when meeting people in the personals section.
Many people prefer to make use of the many niche discussion forums that are available on Craigslist to meet other people. By joining in on the discussion forums that you have an interest in, you will be able to meet people who share your same philosophies and interests. Discussion forums are safer to use than the personals, but can become spam outlets.
Job Hunting On Craigslist
Craigslist is one of the best places online for finding work and many people use Craigslist exclusively for this purpose.
People use Craigslist to find their job of choice by using the search function to identify and locate specific jobs in each category.
New job opportunities are posted on Craigslist every day, so it’s best to check the job boards daily.
Although you can post your CV/resume on Craigslist, it’s never a good idea to post your personal contact information online. Providing your email address to potential employers so they can contact you, is a much safer plan.
When people use Craigslist they should take particular care to avoid scammers and people who could use your personal information. Like any other website with a huge following, identity theft and scams are a definite possibility. Read up on the personal safety tips and how to protect yourself from scams before putting too much of your personal information online.
In general, when people use Craigslist and follow all their rules they seldom run into any problems using the site.
