If your business could use a jump start, you can build your list and make money using special reports.
Just what exactly are “special reports”?
Special reports are relatively short, only 25 pages or so long, content rich reports loaded with information and written about a specific niche market.
They contain helpful, useful, information about the subject, and are often presented in the form of “how to” articles.
As the name implies, “How to” special reports, give the reader step by step direction on how to do someting. They are extremely popular with website visitors, as well as the search engines, will build your list, and make you money as well.
Special reports are not difficult to create, and with a little work and know how, you can whip one out in less than an hour.
If you do not have the inclination or capacity to create a special report on your own, there are tons of free lance writers on the web that will create one for you at a very reasonable cost.
Special reports are invaluable tools for building, or jump starting your online business.
How do you market special reports?
If your are building a customer list, use the special report as a free incentive, to get visitors to sign up and opt in to your mailing list.
When you promoting using this method, make the special report shorter.
Five or six pages is more than adequate. Then offer additional short reports, in the form of a five or six part course, as incentive for the reader to continue watching their emails for more information.
As the course progresses, you present additional information to the subscriber, as part of the initial free promotion, while promoting your website, products, or services.
A newsletter subscription, is also a technique used with free special reports as the incentive to opt in.
In addition to building your list, make money using special reports by simply selling them on your website.
Many reports sell from $7 to $17 or more, depending on the type of report. Specialized technical reports, that offer more valuable information, can easily sell at higher prices.
Again, you can either sell a single report, or create a mini course to interest your customers.
How to courses, especially on topics like “making money online”, are gobbled up by people who want to learn how to do it.
They will gladly pay you for the information, especially if you briefly explain how you made money, in the initial special report.
There are many other ways special reports can be used to make money.
As your special reports are slowly but surely building your list and making money, you can also watch your profits grow.
Creating an interactive website that sells, is probably the most important goal for anyone running an online business website.
Your online business website replaces your brick and mortar storefront, your business cards, your paper flier advertising, and most importantly, your business marketing strategy.
Creating an interactive website that sells, is not only essential to your online businesses success; it also provides a memorable experience for your potential clients, so they return to your site after the initial sale, time and time again.
As the internet evolves, it has become more important to create a “community” around your business website.
To do this you must engage your visitors and clients.
Here are 6 outstanding tips for creating an interactive website that sells!
1 – Provide Your Visitors A Forum
Providing a forum for your customers and visitors, to interact with each other, to exchange ideas, suggestions, and experiences about your product line or business services, is always a good idea to generate repeat website traffic.
It’s also a good way to get an honest appraisal of your business and possibly improve on it.
2 – Provide An Interactive Poll Or Survey
Polls and customer surveys, are also an excellent method of creating an interactive website that sells your product or service. Customer surveys in particular, are one the best methods of obtaining reliable, critical customer product satisfaction.
3 – Publish A Video
Videos and well written audio content give a user a way to access you and your personality. Videos are worth a thousand words these days, and will more fully explain your business model to your visitors. Videos are an excellent method of promoting you, your website, and your business model. Use it frequently both on and off your website.
4 – Offer A Feedback Area
Feedback is a necessity in improving any business; be it online or on the street.
Providing a feedback area on your business website is only sensible if your business is to improve. There is the added benefit of increasing sales.
Many people hesitate purchasing anything if there is no feedback for the product or service being offered. Good feedback draws customers and sales.
Of course you need to make sure that your product and customer service are top notch in order to actually benifit from feedback. Negative feedback can kill your business!
5 – Host A Contest
Many websites offer contests or sweepstakes to draw visitors to their websites.
This generally works quite well in creating an interactive website that sells. Just make sure the sweepstakes or contest is legal in your area, and include disclaimers.
6 – Provide An Interactive Customer Review
Allow a way for your customers and visitors, to review or rank items on your website. This is an interaction that will also help you improve your website and business.
Ask a question; “Was this article valuable to your understanding of creating an interactive website that sells?”, and then provide a ranking scale of 1 – 10 for your visitors to rank the answer.
This encourages visitors to revisit your site and it assist your future article preparation efforts.
We know these 6 outstanding tips for creating an interactive website that sells, will help you improve your website usability, and increase your profits.
Getting website traffic fast, is one of the most important keys to success in any online endeavor.
The more visitors you attract to your website, the more sales can be expected, along with greater profits.
Assuming you already have a target niche, and a compiled list of keywords that are regularly researched for effectiveness; here are 5 quickies on getting website traffic fast that will definitely improve your success rate.
Quickie #1 – Tag Your Keywords!
If you spend time optimizing your website content and then forget to tag your keywords on your web page; this one’s for you!
Search engines look for tags. If there are no tags on your web page, they pass right by and your page does not get indexed.
There are several types of tags, that are briefly explained below, that you need to use.
Title tags are the most important area to place your primary keywords, or keyword phrase. You describe your business in 90 characters or less in a sentence that looks like this:
<title>Primary keyword or keyword phrase here</title>
After the title, header tags are what search engines look for. Header tags are ranked in their order of importance where “1” signifies this header as being most important on the web page.
<h1>Main and/or secondary keyword or keyword phrase here</h1>
The meta tags gives you the descriptive text that is underneath the title tag on the results page of the search engine. These are always short, timely, and informative.
Each graphic on your website is given a text description that is provided by an alt tag. Every graphic has a description and an alt tag.
Quickie #2 – Update You Website Daily!
Search engine spiders look for, and index, CONTENT. Fresh content on your website is necessary to attract the search engine spiders.
Content is essential for attracting website traffic and gaining top search engine rankings, which is why you need to give your visitors, and the search engines a good reason to stop by your site.
If you dedicate yourself to furnishing fresh, useful, optimized, content to your website on a daily basis, your website traffic will quickly skyrocket!
Quickie #3 – Get Incoming Links To Your Website.
Search engines give more weight to a website with many inbound links. The more relevant incoming links you can manage to attract, the more valuable your website becomes to the search engines.
Not all links are created equal; more credibility is given to links coming from “popular”, established websites, that have a similar topic to yours. More importance is given to these links coming into your website.
You can attract links by trying some or preferably all of the following:
- Add content to your website on a regular basis.
- Use article directories to promote your website.
- Publishing press releases.
- Submitting articles and participating in social networking sites.
- Blogging and joining social networking forums and chat rooms.
Here are a few types of links.
Direct links, that look like a website url.
i.e. www.anywebsite.com
Embedded links, where website links are embedded in the text.
i.e., For more information on dog behavior<a href=”http://www.anywebsite.com”>CLICK HERE!</a>
Deep linking, where the link is to an internal web page.
i.e., For more information on <a href=”http://www.anywebsite.com/blog- posting-for-great-danes.html”>great dane behavior</a>
Quickie #4 – Be Sociable!
It pays to be sociable these days on the internet.
Facebook, Twitter, and Craigslist can generate links and tons of traffic to your website. Get involved, create a profile, develop a small community, and then post your comments along with links to your site.
Successful Internet marketing, now more than ever before, has become interdependent with social networking.
There are many forums and chat rooms that are market specific, where you can connect with a targeted audience and promote your website.
Quickie #5 – Advertise!
PPC advertising is often the way to go to get immediate website traffic – fast!
PPC allows you to control your daily advertising budget and gives you tools to track and tailor your efforts. PPC can give you a phenomenal return on your investment when honed and handled properly.
To get the best results, create a blueprint, set your goals, and then take the action necessary to create a SEO and traffic strategy.
These 5 quickies on getting website traffic fast should boost your internet business considerably!
