There are several reasons why you should use a confirmed opt in list, however, the main reason is to prevent unscrupulous individuals from subscribing to your list, using a false e-mail address.
If you don’t believe this happens, you need a reality check!
A recent study that was conducted by Marketing Sherpa, showed that only 68 percent of users actually entered a valid e-mail address.
This means that 34% of the people in their study intentionally used false e-mail addresses for one reason or another.
If there was no other reason why you should use a confirmed opt-in list, dealing with malicious addresses would be enough!
A confirmed opt-in, virtually eliminates this problem by giving you proof that subscribers to your offer, actually DID REQUEST your information.
Another reason why you should use a confirmed opt-in list is to protect yourself from false spam complaints.
Subscribers will occasionally ask for information, then later forget what they requested, or who they requested the information from, and lodge a spam complaint.
A confirmed opt-in, requires that some action on the part of the person making the request takes place, before they are placed on your e-mail list. When a confirmed opt-in is used; your request has been documented, and you are protected from these complaints.
Capturing a targeted, “clean” list, is another reason why you should use a confirmed opt-in list.
Since only the true owner of that email address, can respond to your opt-in invitation, you know that the address is valid, and that the real owner actually intended to subscribe to what you are offering. This creates a narrowly targeted list.
Finally, another reason why you should use a confirmed opt-in list, is for deliverability.
As an ISP standard for managing mailing lists; using a confirmed opt-in ensures that you get the best possible deliverability for your e-mail messages.
Don’t be afraid to use video sites to capture more traffic for your website or blog.
Streaming videos, are an undeniably interesting and effective method, of marketing your product, or service, online.
Since the inception of You Tube, and other video sites, internet marketers have learned to use video sites, to capture more traffic, and dramatically increase their bottom lines.
A recent Google study found that You Tube advertisements, generated the “same amount of engagement and intent to purchase” as TV and online advertisements.
Additionally, Google found that they communicate the “brand” better than television advertisements.
It comes to no one’s surprise, that internet marketers began to use video sites to capture more traffic for their websites, blogs, and affiliate promotions.
When you use video sites to capture more traffic, you also need to be especially creative with the types of advertising your use in your videos.
To maximize the impact of videos, it’s important that you make your video content entertaining, engaging, informative, and if at all possible, interactive.
Use video sites for conventional advertising, short presentations, testing, news, prototyping, interviews, documentaries, and most of all, engaging in humor. Make creative, interesting, fun videos, and include links to your website or blog. A picture is worth a thousand words for good reason; visuals work!
An important point to remember when you use video sites to capture more traffic, is to keep your videos short, and to the point.
Don’t make a “Ben Hur” video, or you won’t be able to hold the attention of your viewer. A good video for this purpose, should not be longer than 1 to 2 minutes.
Finally, when you use video sites to capture more traffic for your website, integrate tags into your video, just as you do with your web content.
The concept of adding tags is important in video marketing. Your video becomes easier to find when tags are integrated into the video; it becomes more search able.
People often ask, what are the best blog marketing strategies for your online business?
There are many innovative blog marketing strategies for your online business, that can not only boost your business profile, but will also increase your profit margins.
Your blog must first and foremost, contribute something of worth to the blogosphere.
You cannot just advertise indiscriminately on your blog, and expect your business model to drastically improve overnight.
You must actually contribute worthwhile information. Of the many blog marketing strategies for your online business that must be adhered to, the most important is not to overload your blog with advertisements, disguised as good content. It turns off visitors and just doesn’t benefit your or your business!
An excellent blog marketing strategy for your online business that works really well, is to take advantage of video networking sites like You Tube.
Embed videos into the content of your blog, that provide information about your business products or service. Don’t overtly advertise your business, but DO give useful, helpful, information about what your business offers.
Include a link to your business website at, or near the end of your video, to pull in interested visitors.
The blogosphere is vast and attracts may different types of clients. The blog marketing strategy for your online business that should be adopted, depends on the type of market you are targeting.
Tailor your blog marketing strategy to what you believe your clients want.
Blogging to promote a business that sells Internet backup software for your home PC, requires a different strategy than blogging to promote a business selling Chinese imports.
Target the blog marketing strategies for your online business to your target audience.
