4 Reasons Why You Should Use A Confirmed Opt-In List.
There are several reasons why you should use a confirmed opt in list, however, the main reason is to prevent unscrupulous individuals from subscribing to your list, using a false e-mail address.
If you don’t believe this happens, you need a reality check!
A recent study that was conducted by Marketing Sherpa, showed that only 68 percent of users actually entered a valid e-mail address.
This means that 34% of the people in their study intentionally used false e-mail addresses for one reason or another.
If there was no other reason why you should use a confirmed opt-in list, dealing with malicious addresses would be enough!
A confirmed opt-in, virtually eliminates this problem by giving you proof that subscribers to your offer, actually DID REQUEST your information.
Another reason why you should use a confirmed opt-in list is to protect yourself from false spam complaints.
Subscribers will occasionally ask for information, then later forget what they requested, or who they requested the information from, and lodge a spam complaint.
A confirmed opt-in, requires that some action on the part of the person making the request takes place, before they are placed on your e-mail list. When a confirmed opt-in is used; your request has been documented, and you are protected from these complaints.
Capturing a targeted, “clean” list, is another reason why you should use a confirmed opt-in list.
Since only the true owner of that email address, can respond to your opt-in invitation, you know that the address is valid, and that the real owner actually intended to subscribe to what you are offering. This creates a narrowly targeted list.
Finally, another reason why you should use a confirmed opt-in list, is for deliverability.
As an ISP standard for managing mailing lists; using a confirmed opt-in ensures that you get the best possible deliverability for your e-mail messages.
For More Reasons Why You Should Use A Confirmed Opt-In List, Click Here.
