When should you redesign your website, or, should you ever redesign your website?
If you have had your website for some time, the odds are probable, that you have already considered at lease a partial redesign of your website.
You might not like the layout, color scheme, or just feel that your website doesn’t attract as many visitors as it has in the past. If this is the case, should you ever redesign your website?
Well, if you’re considering a website redesign just for the hell of it; don’t do it.
You should redesign your website, only when it serves a specific purpose.
Sometimes when you redesign your website, your new layout could actually hurt your site’s standings with your visitors, and the search engines.
Keep in mind that your current web design, might have a specific purpose you may not even be aware of.
A redesign could change that function, and actually be the cause of your website losing traffic.
You need to remember that, should you ever redesign your website, it undergoes a complete identity change.
This change can be a plus, or, if the site layout is completely reconfigured; the change could cause your regular visitors not to recognize your new design, and you could be worse off than before the change occurred.
On the other side of the spectrum, if your website has been online since the early 1990’s with the same design, it might be a good time to modernize and give it a facelift.
You don’t want any visitors leaving your site because it appears “old fashioned”, or non professional looking.
If your website fall into this category, be careful with your new design. You don’t want to lose your regular visitors, because they thought they landed on the wrong web site.
It’s important that you retain a characteristic feature from your old layout. This can be your website’s logo, or even keeping with the same text style for the title of your website.
Any prominent characteristic will do, to keep the “memory” of your old site available for regular visitors to recognize.
Should you ever redesign your website, and still not feel comfortable about it; poll your visitors, and ask for their valued opinions.
This will help you with your decision, and keep your customers returning to look for any changes.
Should you ever redesign your website, it’s like performing plastic surgery on a patient; be creative, be careful and enjoy the results!
Starting a blog is an excellent way to create your online business and make your presence known on the web.
Since it is impossible for the search engines to have people physically go through every website; Google, Yahoo and the other search engines use sophisticated software robots to accomplish the task.
These robots, commonly called search engine spiders, use complex algorithms to search each web page online, and determine the relative value and worthiness of each page.
A search engine ranking of sorts, is then assigned to each page of a website, based on relevancy, the amount and value of incoming links, and of course content.
Blogs are the cheapest, quickest, easiest way to get your website up and running, create your online business and make your presence known on the web.
Google, and the rest of the search engines, index blogs and and any site linked to them, very quickly.
Blogs are added to each search engine’s database, where it can be easily retrieved when called on, in a search result.
There are many reasons to create your online business and make your presence known on the web with a blog, instead of a website. Here are just a few.
- Blogs are the rage, and are currently very popular with the public.
- Because of the constantly changing and updated content, blogs are extremely search engine friendly.
- Blogs are more interactive than ordinary websites and allow visitors to voice their opinions.
- Blogs are free, unless they are set up on your own domain.
- Blogs are very easy to set up, add content to, to edit, and manipulate theme changes.
- It’s simple to add video, audio, picture files, opt in forms, web templates, and graphics to blogs.
- Updates are easily reported to the search engines, by Pinging the blog directories. Ping-O-Matic, Autopinger, and others, allow new content to be updated and indexed almost immediately.
- You blog’s web design, templates, and graphics can be changed at any time, to make your blog more look more professional, or to just change the look.
If you are new to the Internet, instead of initially spending money on a website, you may just want to create your online business and make your presence known on the web using a blog.
In this article, we provide some basic tips to improve your organic search engine results.
Companies use search engine optimization, or SEO, on a regular basis, to improve their website’s placement, and ranking in the Google and Yahoo search engines.
The term Search engine optimization, describes the process that improves these web site rankings.
All the search engines use complex algorithms, to keep their searches relevant and to restrict abusive, and illegal search engine optimization methods.
The so called Black Hat, SEO users, will never stop trying to find an easy way to beat the system, which is why Google, Yahoo, and others, continue to create more complex algorithms sort out the garbage.
A legitimate seo practice will focus on viral marketing tactics, improving web site content, and web site usability, in order to increase a web page’s search engine ranking.
A search engine query, will display several types of listings, such as; advertisements, paid inclusions, PPC, and organic search engine results.
SEO, is primarily about organic search engine results listings, and is based on a variety of descriptive keywords that can target the quality of the search result, and cause an increase in the amount of visitors, to the specific website.
Organic search engine results, do not usually contain overt solicitations.
Organic search engine results DO result in more targeted web traffic, and will produce the majority of online purchases from visitors to your website.
Because of this, SEO is in demand by businesses, as a method of improving targeted business website traffic.
There are many ways to improve your organic search engine results.
Here are a few tips on improving your web site content, and to get better organic search engine results for your website.
- Plan your website. Make sure you have good website usability and an easy to understand navigation layout.
- Make sure you know what you are talking about on your website. You should be considered an expert on your subject in order to create trust and credibility with your visitors.
- Write your content for your audience and the search engines. Identify and position important keywords in your meta tags, file names, title, and content.
- Always position important keywords up front, and repeat them in the beginning of each paragraph of your content when possible.
- Maintain at lease a 1 to 2 percent keyword density, and keep your content readable for your human visitors.
- Target only one topic per page. Focus your ideas, keywords and thoughts, one page at a time.
- Submit your site to directories to add to your site’s relevancy.
- An effective SEO strategy is to ask other websites within your same niche, to place your link on their websites.
- Several back links will dramatically increase your site rankings. The search engines will increase the importance of your website as you attract more and more back links.
- Repeat what works and discard what does not.
Repetition of good strategies, is the key to your long term success.
- Content matters with search engine optimization. If your site looks amateurish, few people will frequent your site. ALWAYS provide only good useful content on your website.
Use all of these tips to make your site stand out and improve your organic search engine results.
