Having a press release, automatically brands you as an authority of sorts, and is why press releases can dramatically increase your search engine rankings.
Regardless of what anybody tells you, Press Releases work!
Not only will press releases they get your web site noticed, they can be the conduit to opening new markets for your products or services.
Well written press releases can dramatically increase your search engine rankings and improve your visibility both on, and off the web.
Press releases should not be written like an advertisement, but more on the order of a newsworthy event.
Write your press release just as a news reporter would, in the third person.
Include your own quotes about yourself, and be the expert that you are portraying to your readers.
Become the reporter, and quote other people giving information about you and your business, as a reliable source. Remember that having a press release, makes you a respected expert, and an authority to others.
When you tell other people how great you are, often enough. You become great. It follows the premise that if you tell a lie often enough, to enough people; it is no longer a lie!
You will find that writing several tiny press releases will get your message all over the internet.
If your message is passionate and interesting enough, you could even be selected to be interviewed on radio and TV shows.
The main reason why press releases can increase your search engine rankings, is that your URL gets listed with the search engines within 24 hours or less!
You don’t have to wait for weeks or months to get indexed; press releases get indexed almost immediately.
In addition to that, a well written press releases will usually get you a page one listing with Google, Yahoo News, and their main sites.
If you submit your press release on Thursday or Friday, it should be released in the media over the weekend; however, if you use PR Web, there is a couple day delay.
If you are using PR Web’s service, the competition for a top 10 listing on the first page of PR Web’s MAIN website, is LESS on weekends. You have a greater chance of getting a number one listing on the weekend.
This is why a well written press release can dramatically increase your search engine rankings.
All successful internet marketers know that in order to get customers to your website, you first need to attract targeted traffic.
There are many methods that can be used to attract targeted traffic.
Writing articles about the products you are marketing, and then publishing them on article directories such as eZine, is an extremely effective way to attract targeted traffic.
Unfortunately, many internet marketers have a difficult time writing articles. So, short of hiring a ghost writer, what other effective strategies are available?
Well, if you have “people skills”, you might consider joining a social networking website to attract targeted traffic, such as Facebook.
More than 300 million active users are subscribed to Facebook, with more than 65 million of them accessing Facebook through their mobile devices.
Of these 65 million mobile device users, almost 50% of them are more active on Facebook, than non mobile users.
Needless to say, with this amount of traffic, there is no reason why you should not use Facebook to attract target traffic to your website.
Facebook is an internet marketer’s dream when used properly.
First, join Facebook and create your profile page.
This page contains your interests, age, gender, political leanings, and essentially everything else about you.
The first thing you need to do before you start hawking your products or services, is to get yourself established on Facebook.
If you already have some friends now using Facebook, you can try to add them to your network in the website. The idea is to build your own network of friends, so you can gain access to other networks in Facebook.
You can then start communicating with other people, and make new friends and relationships.
Once you become familiar with Facebook, you’ll find that you can join different groups.
This is where you can begin to attract targeted traffic to your website.
Find, and then join a group that shows some interest in the products or services you are marketing and enter into the discussion.
If you’re a good people person, you can slowly weave your product, service, or website into the discussion, and indirectly attract targeted traffic to your site.
Once you become a trusted member of the group, you can effectively market your products.
Facebook offers quite a few communicating tools such as the News Feed, RSS, the Notes feature, and you can get yourself better known by writing on the Wall of other people’s profiles.
The best reason to use Facebook to attract targeted traffic, is that it’s free. Your time is your only investment!
When you consider the amount of active users on Facebook; using Facebook to attract targeted traffic to your website is definitely a no brainer!
Change Your Advertising Approach Here!
The importance of the three most overlooked elements necessary for a top website, cannot be overemphasized, and are briefly discussed here for your edification.
- Creating A Solid About Page
When a visitor lands on your website, they will normally visit your “About Page” to get a feel about who they are dealing with.
Most visitors want to know something about the individual behind the website.
One of the most overlooked elements necessary for a top website is the creation of a killer “about page.”
This is where you can make an impression on your readers, and get an extra bump from the search engine robots.
A well written about page, will impress your readers and get them back to your website. Here is where you introduce yourself to your audience and show them your credentials.
A good about page should include your qualifications, background experience, reason you created the website, and expertise in your field.
The about page is where you can form a bond with your reader and let them know that the website actually has a real human face behind it.
People generally dislike dealing with faceless, automatically generated, virtual websites
- Providing Contact Information Is Another Overlooked Element Necessary For A Top Website.
It is extremely important for your business website to provide contact information.
Your visitors must have some way of contacting you for additional information when they need it; either by email, snail mail, telephone, or a contact form.
When you present contact information on your website, it proves to your visitors, that your site is authentic.
Creating a short contact page with your name, phone number or email, and address, is sufficient for visitors to be assured of your authenticity.
One thing is definite, if you have detailed contact information on your site, and you competitor does not; it’s more likely that visitors will do business on your site.
- Of the three most overlooked elements necessary for a top website, providing a search feature could be the most important.
Websites without search features integrated into the site, tend to frustrate visitors, causing them to eventually leave the site.
Frustrated visitors, turn into angry visitors, and neither do your business any good.
Finding specific items and topics on your website is easier accomplished by providing a search box.
Your visitors will find your products, services, or web elements quickly and easily, and your business will benefit from it.
There are several websites that will assist you with the installation of a Google type search feature on your website. Just do a quick Google search to find them.
One this is for sure, if you choose to neglect this most overlooked element necessary for a top website, your competition will likely NOT!
Here Are Some Techie Tricks To Help Your Website Profitability.
