You could be asking yourself, what is so important about knowing how to increase your link 
popularity?
Well, when you stop to think about it; the first Internet tool that you will ever use on your computer, is one of the search engines.
Search engines serve as a portal to the Internet.
This is the one tool that every one of your potential clients will use to find among other things, the products and services that they need, and that you can provide them with.
This is the main reason why you need to learn how to increase your link popularity.
If your potential customers can’t find your website, you have ZERO possibility of conducting any business with them.
Where does increased link popularity come in? Well, your link popularity, is the ranking that search engines assign to your website.
This ranking is the determining factor your web page gets, when keywords are searched for by a search engine.
Knowing how to increase your link popularity, will increase your ranking, and increase traffic to your website.
Google created a system, that virtually all the search engines now utilize, to rank web pages in their index.
The search engines use this discretionary formula, to rank and categorize websites, that have inbound links from other related, quality websites.
It is extremely difficult increasing your link popularity using commonly used keywords.
The more common the keyword, the more difficult it will be for you to achieve link popularity. And, without link popularity, your website will never rank high on a search engine.
Do not despair! There are some ways to increase your link popularity using the most common keywords!
- First; if you are a commercial site, the fastest way to get your foot in the
door, is to get your website listed in a popular directory.
Yahoo is highly recommended for commercial sites, and costs around $250 to $350 annually.
It sounds like a lot but the results are well worth the price. If you are non commercial, the listing is free.
Open Directory Project, also provides this service for free regardless of your website’s leaning. It just takes longer to wade through the listing process.
Your goal here, is to get listed at the highest level of the category that your website falls into.
Take care, and list your site properly. Use common sense, and take you time to choose the applicable category.
- After you’ve attained your directory listing, the next step is to locate quality websites that will increase your link popularity.
It is very important to select websites that are related to your business.
This will serve to expand your customer base and increase your link popularity.
Avoid direct competitors, however, look for websites that your website visitors could find useful to them.
When you link to a related site, you are increasing both of your website’s business prospects, and link popularity.
Knowing how to increase your link popularity is one thing but you need to know the downside of back links.
- Do not link up with a large number of websites thinking that this will increase your link popularity, it will not!
Stay away from websites that are associated with “link farms” and never link to a “link farm”. You are looking only for QUALITY websites to link to.
A good rule of thumb is not to link to a website that you wouldn’t want your visitors to see.
You don’t want to link to a site that cheapens your image.
Indiscriminate linking to poor quality websites or link farms could totally destroy your link popularity!
Developing quality links takes time, patience, and a lot of communication with the webmaster, but the long term benefits are enormous.
Now that you know how to increase your link popularity; go ahead and get to it!
Search engines like Google, look for, and prefer websites, that have natural links built over a relatively long period of time.
Believe it or not, Google, Yahoo, and the other search engines, try to have a level playing field when ranking web sites.
Manipulating links on a web page to get higher rankings, is relatively easy to accomplish, however, it’s much more difficult influencing search engines with back links from other websites.
This is the primary reason back links are so favorable with Google’s search engine algorithm.
Because many website owners try to game the system, using sneaky, deceptive methods, to capture inbound links; Google’s criteria for quality back links has become much more stringent.
The use of hidden links, and link farms in particular, are automatically disregarded by the search engines. In fact, linking to a link farm could get your website banned.
To get visitors to your website, you need to generate a number of high quality back links.
Website owners USED TO PRACTICE reciprocal linking, to get visitors to their websites. However, reciprocal links have become targeted by the search engines, particularly Google.
Site owners boosted their website rankings, by entering into link exchanges, to generate large numbers of inbound links.
However link exchanges, tend to generate a large number of irrelevant inbound links, that are ignored and discounted by the search engines.
The problem arises when the relevant outbound link, becomes diluted by the irrelevant inbound link; and the relevancy score of the website drops to the point of no return.
Remember to exercise caution, if you feel you must use link exchanges.
A Google patent is pending, that deals with the popularity of linked to sites; as well as the trustworthiness of websites you link to.
This could spell problems for legitimate websites that unwittingly link to websites of a dubious nature.
The obvious solution to the upcoming problem, is to be very choosy with who you link to!
Multiple website webmasters, also need to use care when interlinking multiple websites, with the same IP.
If you own several websites, and link to each of the sites on a page, it could look sinister to the search engines, and wind up hurting, instead of helping you.
Webmasters often try to manipulate back links in this manner, much to their dismay.
Having too many links to websites with the same IP address, is called back link bombing.
Be careful how you generate your links!
Autoresponders are powerful, time saving marketing tools, that along with mailers can make your company a success.
You might be asking yourself, what is a mailer? 
Mailers are messages, that are sent in a timed sequence by your autoresponder, to subscribers of your list, to sell your product or service.
Using autoresponder mailers can make your company a success, in a very short period of time.
Only a good reliable autoresponder, should be used for this type of marketing.
Your messages should be sent to your prospects, every 7 to 10 days, on a daily basis in order to maximize the conversion rate and to provide additional information that might be needed by your clients.
You can also send mailers about useful products or services, to your newsletter subscribers.
You should use caution when marketing to your newsletter subscribers. They are your most valuable asset and should be treated as such.
Don’t promote anything but the best and most useful items to them and when you do, don’t over do your mailers. Time your mailers by sending the first, then another a couple of days later, and a third after ten days or so.
Mailers can make your company a success and generate more income when you sell to your customer list.
Back end selling, by following up on your initial sale, is always very profitable.
Your “Thank You For Your Purchase” should be your initial mailer, and should be transmitted within a day of the purchase.
In your Thank You mailer, you thank your customer for purchasing your product, ask them to contact you for help if needed, and if you have a Q&A, or FAQ page, direct them to it for additional assistance.
Wait a week, and send a follow up mailer along with a link to another useful product they may be interested in purchasing.
Mailers are an effective marketing technique for closing a sale as well as generating repeat business.
They are easy to set up and are time savers working in the background making sales for you.
Remember not to send mailers to anyone other than those on your opt in mailing list, your newsletter subscribers or your customers.
Mailers sent to anyone else is considered spam, and could get you into a lot of hot water.
