Mailers Can Make Your Company A Success.

This post was written by Internet Marketing John on October 21, 2009
Posted Under: E-Mail Marketing

Autoresponders are powerful, time saving marketing tools, that along with mailers can make your company a success.

You might be asking yourself, what is a mailer?                     e-mail-marketing1

Mailers are messages, that are sent in a timed sequence by your autoresponder, to subscribers of your list, to sell your product or service.

Using autoresponder mailers can make your company a success, in a very short period of time.

Only a good reliable autoresponder, should be used for this type of marketing.

Your messages should be sent to your prospects, every 7 to 10 days, on a daily basis in order to maximize the conversion rate and to provide additional information that might be needed by your clients.

You can also send mailers about useful products or services, to your newsletter subscribers.

You should use caution when marketing to your newsletter subscribers.  They are your most valuable asset and should be treated as such.

Don’t promote anything but the best and most useful items to them and when you do, don’t over do your mailers.  Time your mailers by sending the first, then another a couple of days later, and a third after ten days or so.

Mailers can make your company a success and generate more income when you sell to your customer list.

Back end selling, by following up on your initial sale, is always very profitable.

Your “Thank You For Your Purchase” should be your initial mailer, and should be transmitted within a day of the purchase.

In your Thank You mailer, you thank your customer for purchasing your product, ask them to contact you for help if needed, and if you have a Q&A, or FAQ page, direct them to it for additional assistance.

Wait a week, and send a follow up mailer along with a link to another useful product they may be interested in purchasing.

Mailers are an effective marketing technique for closing a sale as well as generating repeat business.

They are easy to set up and are time savers working in the background making sales for you.

Remember not to send mailers to anyone other than those on your opt in mailing list, your newsletter subscribers or your customers.

Mailers sent to anyone else is considered spam, and could get you into a lot of hot water.

Now you know exactly how mailers can make your company a success!

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