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4 Powerful Marketing Strategies You Need To Know

These 4 powerful marketing strategies, are time honored, have been proven to be effective, and could substantially benefit your affiliate marketing efforts.

Are they absolutely necessary to become successful in your affiliate marketing business?      

Probably not, but using any of these 4 powerful marketing strategies could directly affect your bottom line and boost your profits when properly implemented.

What is most important is that you keep an open mind, and study each of these strategies to see how they could positively impact your business.

The more understanding you have, the more useful and beneficial they will be to you.

• The ‘OFFERING MONEY’ Strategy

These powerful marketing strategies are based on telling your prospects that your product or service must be so valuable, that people are trying to make sure you hold their spot before it’s actually released, by offering money ahead of time.

The principal is to create an urgency in the mind of your prospect, to immediately purchase your product or service, yet hold them off until it is officially available.

The general tenor of the sales pitch goes something like this; “Ninety Seven people have already offered us $97 to reserve Affiliate Jumping Jacks before Jan 2, but in order to be fair to everyone, ……”   You get the idea!

You then tell your prospect that….. “In order to be fair…”, you told the people they couldn’t do that and … “they will just have to be present when the product goes live”.

This strategy works especially well with digital products and limited membership sites.

The terminology can be specific to each product, but the tone remains the same.   You instill the urgency to purchase a “hot commodity” by suggesting that everyone is trying to purchase the product beforehand.

• The ‘Don’t Share This Link’ Strategy

Suggesting a privileged URL to your prospects, leads them to believe they should be honored to be part of your list or website.

When you tell your prospects “don’t share this link with anyone ……”, it creates the impression that a privileged secret is being shared with them and that only they know about the ‘special’ URL.

Using these powerful marketing strategies, you can offer a free product, or a discounted product, or a sign up form for your affiliate program, or anything that you can make sound extra special to your prospects .

You can make your URL sound more appealing, by telling your prospects before they are allowed access to your site, that it’s against your terms of service to share your URL with anyone.   Or, you could make them click on and agree to a nondisclosure contract,
before they get to see your web site.

Making your URL link sound extra special to your prospects, adds value to your site and will get them to sign up more readily.

• The “Digital Discount” Strategy

The “I’ll take the amount off the physical version …” strategy, tells your prospects that you will be releasing a physical version of your product, similar to the digital version they have already purchased, at a date in the near future.

You tell your prospects, that you will deduct the price they paid for the digital version, from the price of your upcoming physical DVD, or book product if they decide to purchase it.

People who do not purchase the digital version, must pay a higher price for the physical product when it comes out. This incentivizes your prospect to promptly purchase the digital product.

• The ‘Future Warning’ Strategy

These powerful marketing strategies tell your prospects that they can’t face the future without performing some “call to action.”   It could be reading your advertisement, clicking on a link, signing up to a list, or anything you want your prospect to do.

When people are warned about something, it’s usually an indication that something bad is about to happen; so most people will perk up and take notice when a warning is given.

This ‘warning’ could be about your competition’s product, an upcoming price increase, a world event that could increase the need for your product, or anything that could affect them from getting the desired benefit from your product.

The incentive is for them to purchase your product or service, before the warning occurs.

The more you understand about these powerful marketing strategies, the more useful and beneficial they become to your affiliate marketing efforts.

Affiliate Marketing Strategies – Create Content Sites For Your Business Model

One of the most popular affiliate marketing strategies, especially for newcomers who are just starting out as affiliate marketers, is to create content sites for your business model.

In this business model, content site publishers work with their advertisers to deliver promotions to their users to sell their products, services,  or subscriptions.

Many affiliate marketers or publishers, already have specialized web sites that they can tailor to target specific niches.   Or if they don’t, they can easily create a website to cater to their specific niche of consumers.

One of the proven affiliate marketing strategies that works extremely well,  is to create a content site, with information that targets a relatively small, specific group of people.

For example; you could create a website on redfishing in the Mosquito Lagoon in central Florida.

The information that you provide on redfishing is the primary draw for your website.

However, you can monetize the users that visit your site, by placing appropriate affiliate advertisements, or by promoting such things as fishing gear, terminal tackle, fishing guide services, “How To” books on redfishing, and even tours to the Central Florida and the greater Orlando area.

Another effective affiliate marketing strategy, is to create content sites dedicated to selling one or two types of products, from several companies.

When you create content sites to market to a specific audience using this business model, the possibilities are virtually endless.

You can market anything from kayaks, to wedding gowns, to kitchen utensils.  Your imagination is your only limitation to creating content sites.  In every case, all you need is a willing audience to target, and a need to service.

There are other more complex affiliate marketing business models, that you can work your way into, as you progress with your performance marketing.

However, creating content sites works extremely well, is very profitable, and is one of the best affiliate marketing strategies out there.

Niche Markets – Think Outside The Box To Compete With The Heavy Hitters

You need to think outside the box to compete with the heavy hitters if you plan on making inroads in a particularly competitive niche market.

Tackling your competition head to head is extremely difficult, even on a level playing field.

However, when competing with the Internet marketing gurus, and the heavy hitters that seem to dominate many of the lucrative niche markets, you need to think outside the box to stay in the game.

As any football coach will tell you, when you are up against a tough defense, it’s more effective attacking from different directions using unique plays, than just plodding head on through the opposing line.

Military commanders think outside the box and attack the enemy from their flanks, and even from the rear, in order to win the battle.

Affiliates can also become more successful when they think outside the box, and develop new innovative marketing ideas, to compete in their niche markets.

The electronics industry was shaken up when a couple of the computer companies first started selling to the public on the Internet, instead of through retail outlets.

They broke with convention to think outside the box, and successfully initiate a totally new marketing plan.

You might want to start thinking about what your competition is NOT DOING, instead of concentrating on what and how they are doing things.

If you are in the stop smoking niche; think about what other affiliates are NOT providing to your customers.    Many customers in this niche, need some sort of support group in order to successfully quit the habit.

• As an affiliate, think outside the box, and try and fill this gap by setting up an online “smokers anonymous” type of forum, where members could interact with each other and exchange their experiences and ideas on different non smoking products.

Your affiliate product could easily be included here.

• You could add a support group type widget to your blog, to allow readers to share how many days, weeks, months or years they have successfully stopped smoking.

• Or, you could just allow your website visitors to create their own profile pages, where fellow members could post their support messages.

• You could even set up a Twitter list on your site, to collect encouraging tips and ideas for people trying to stop smoking.

In highly competitive niche markets, you need to think out of the box if you intend to compete successfully with the heavy hitters online.