How To Tell If Your Niche Is Profitable

This post was written by Internet Marketing John on September 16, 2011
Posted Under: Niche Markets


Before you run off and create a product and a website to sell it on, you first need to know how to tell if your niche is profitable or not.

In order to make the most amount of money with the least amount of effort,  you must be pretty certain that your niche will be profitable before you start.

Although there are no guarantees, you can be as certain as possible that you will be in a highly profitable niche market if you follow these suggestions.

  • The first thing you need, is a good keyword research tool

Doing a Google web search will produce many tools that will fit the bill.

Some like Google’s AdWord keyword tool are free to use if you have an AdWords account.

Other keyword research tools such as Micro niche finder or Market samurai, charge a nominal fee but provide researchers with more information.

Many of the other keyword tools online are either free for the asking or have a free trial period for limited usage.

Whichever keyword research tool  you decide to use should provide you with all the information you need to determine if your niche is profitable or not.

  • What you should be looking for and where you want to focus, is a niche market that has a total of at least 50,000 keyword searches and a Pay Per Click (PPC) bid of at least $2.00.

Keywords that people are bidding at least $2.00 on and that have a total amount of at least 50,000 searches, have a high probability of being a successful niche for you to pursue.

Note that the TOTAL number of keywords should be at least 50,000 searches,  not a single keyword.

This means that if you select a keyword such as “Blog Marketing” and the first
keyword had 36,893 searches, the second keyword had 8,547 searches, the next one had 7,940 searches;  you already know that you’ve met the 50,000 threshold and are probably in a good and profitable niche.

  • When you research a niche that has more than 250,000 combined total searches for your keyword, it’s probably a good idea NOT to get into that niche market.

The high number of searches immediately show you that the niche has way too much competition.

Unless you have the knowledge and Internet marketing experience to dominate the niche market, you would probably be better served finding a less competitive one.

  • People often make the mistake of using their emotions when choosing a profitable niche. Don’t do it!

Unless you are already an experienced Internet marketer, you will find yourself wasting a great deal of your time, your money,  and ultimately your sanity pursuing a niche market that is already saturated with experienced marketers.

Once you learn how to tell if your niche is profitable, you can use the information from your keyword research to optimize your website or blog, so you can sell your products more effectively and generate more traffic for your business.

Although this is a great way to pick niches to sell products you create from PLR products; it can be used with just about any other product you might want to sell.

Now that you know how to tell if your niche is profitable; get your domain registered, set up your website and start earning some money!

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