Niche Markets: How To Find A Niche Market In Todays Gloomy Economy

This post was written by Internet Marketing John on August 12, 2012
Posted Under: Niche Markets

Learning how to find a niche market in today’s gloomy economy can be a daunting task especially when the job hunting opportunities are so dismal.

Gloomy Economy

Starting an online business in today’s gloomy economy may seem like crazy talk but it’s actually a viable option and can be the best way to take control of your income.

While the thought of starting your own home based Internet business can be intimidating, it doesn’t mean that you have to relinquish your current job hunting activities to pursue it.

The amount of online tools that are available which you can take advantage of makes “now” the precise time to consider starting your own home based internet business.

Although many entrepreneurs have made a full time profession out of their well planned, fully developed online businesses; a home based internet business can also be an extremely profitable side job that can still allow you to accept a less than ideal position in the work force.

Learning how to find a niche market in today’s gloomy economy and becoming successful with it requires some honest self evaluation.

First of all, what are your qualifications in the niche market you plan on entering and how do you find a profitable niche market.

Your qualifications are important to your customers.  They must be able to trust you personally and an under qualified business owner on or off line will not foster their trust.

If you have been involved in a previous business, section of the government or have a lucrative hobby such as rare stamp or coin collecting, this may be a good beginning for your niche market.

Hobbies in particular can be expanded to create a lucrative business around and if you enjoyed the career path that you have already been involved in, you should consider branching out from it.  Both options can provide you with a niche market you are pre-qualified for.

The next step is to determine the viability of your pre-qualified niche.

You need to determine the likelihood of it’s success, the financial and human resources required to execute your online business and the best avenue to present the business to your audience.

This is where business experience comes in and why hobbies and prior business experience can be so important to success in any niche market.

What sector the business is in and what type customers your business caters to are also factors that combined with your personal business knowledge will affect how to find a niche market in today’s gloomy economy.

If you have previously worked in finance, business, or promoting events, you may have a great opportunity to become an online consultant.  This niche allows you to offer your expertise and services online with minimal start up costs.

If you are a photographer, web or fashion designer, writer or graphics artist, you should consider becoming an online freelancer.  Freelancing requires minimal costs, is easily conducted from your home and offers you the flexibility you may need to persue job hunting opportunities if you so desire.

If you are an inventor, an engineer or an architect, you might consider eCommerce online.  There is a plethora of economical and free online tools at your disposal that you can use to market and sell your product on the Internet.

Niche possibilities are endless and limited only by your imagination.

Once you have decided on your niche market you need to set up a plan of action.

  1. Create a business plan or an outline of where you plan to be in a year or so.
  2. Develop a customer base to present your business to.
  3. Set up social media outlets as a primary marketing tool.
  4. Join business groups and network you product.

The more people you contact regarding your business, the more people will discuss it with someone else.

In an economic downturn, starting your own home based Internet business can be the best way to “take the bull by the horns” and take charge of your destiny.

Learning how to find a niche market in today’s gloomy economy and how to make money online doesn’t have to be a daunting task, and becoming a profitable entrepreneur is definitely not out the realm of possibility.


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