Google Search Changes: Google’s Wonder Wheel

This post was written by Internet Marketing John on May 9, 2010
Posted Under: Search Engine Optimization

Google search changes are somewhat rare, however this past week Google has implemented some major changes to it’s search engine pages.

They changed their look, updated their logo and added some fancy new functionality to their pages.

I understand that thir logo hasn’t been substantially changed since their co founder, Sergey Brin designed it back in the late 90s.

It seems that Google keeps getting better at what they do and they do what they do unbelievably well.

Here’s a tip on getting some great LSI terms from a toy Google added back in May of 2009.

Unfortunately, many online marketers haven’t been using it because of where it was situated in Google’s old page setup.

Although the Google “Wonder Wheel” tool is not new; with the recent site redesign, Google has just made their side panel display show on every page.   This makes the Wonder Wheel tool more prominent and easily accessible to anyone needing SEO ideas on keywords for their sites.

To check out the Google search changes, just go to and type in your basic search term.

Next, go to the left hand side bar area and click the link, “Wonder wheel” under the heading “All results”.

When you click on Wonder wheel, you will see an actual wheel with your core search term in the center.


Sprouting from outside the wheel, and surrounding your core keyword, you will find several keyword suggestions related to the searched term.

Clicking on any of the suggestions opens up a new “Wonder wheel” with additional keyword suggestions again sprouting from the initial suggested keyword.

Every time a new Wonder Weel opens, the websites related to the searched core keyword will be listed in the right hand column.

Google’s Wonder wheel, is a very handy and effective tool, that will help you discover some terms you probably never even thought about using.

Some of the other Google search changes that will help you refine your searches, can be found in the left hand column of their search page.

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