Creating Your Own Business Logo

This post was written by Internet Marketing John on November 29, 2009
Posted Under: Branding Information

Designing and creating your own business logo, is an effective branding strategy that many online businesses use to reinforce their image and attract new clients.

Creating a unique name for your business, and creating your own business logo that can be associated with your image; will reinforce the effectiveness of your brand name in your market niche.

The importance of creating your own business logo should never be underestimated.

Your business logo can be a major factor in what compels customers to pick your brand, from the sea of competing businesses in your marketplace.                                                               pepsi_vs_coca_cola_by_attarzi1

If you don’t believe it’s important; think again, and look at Pepsi Cola vs. Coca Cola logos.

There are many soda bottling manufacturers that would give their right arm to own the Coca Cola logo brand.

The main reason for creating your own business logo, is visual recognition.

Creating a memorable, easily recognized design that stands out from the crowd, should be your primary goal.

You are trying to develop a logo that triggers the impulse to buy, and is immediately recognizable to your potential customers.

The two basic steps involved in creating your own business logo is conceptualization, and proper execution.

First, you need to decide what message you want your brand to convey to your customers.

Then from that message, you must develop a concept that will produce creative ideas that can be used to actually realize your brand.

The execution part is where you really get to be creative, and is actually the most important.  Even the best concept can fail without proper execution.

pepsi-colaThe execution step, is where you finalize the style, structure, and colors that will be used in the your logo’s design.

Creating you own business logo
, especially one that can potentially become as memorable and easily recognizable as the Coca Cola brand, can skyrocket your online business earnings when it catches on with the public.

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