Branding Information – Brand Identity Is Important In Logo Design

This post was written by Internet Marketing John on September 5, 2010
Posted Under: Branding Information

Brand identity is important in logo design for all the reasons you might expect.

Regardless of how much time and money you spend on marketing campaigns in your business, a well designed logo that helps build your brand identity, should never be overlooked in your marketing strategy.

pizza-hutIf you don’t believe that brand identity is important in logo design; take a look at Coca Cola, the “golden mcdonaldsarches” of McDonalds, the red, white and blue logo of Pepsi Cola, BMW’s distinctive design, Wal Mart, Pizza Hut, and a plethora of others who have “made it” in the business world today.

Brand identity is important in logo design
and must communicate your company’s values and mission to the public at large.

When you design your logo, you are creating a permanent memory association in the minds of your clients that can either make or break your business model.

All your marketing efforts including the money, energy and time spent, can go down the drain if your brand isn’t adequately portrayed to the public.

A unique company must have a distinct business identity.

Because every company is different and unique, they should work hard to develop a distinct brand that will readily identify themselves to their customers, regardless of their size.

When creating your own business logo, it should be as unique as your business.

Many logo design studios are available today where you can get logo designers to help you get the best brand identity for your products or services.  A quick Google search will get you several to choose from.

Brand identity is important in Logo design
and once you cross into the “design a logo” stage; you must continually work to monitor the progress of your logo design to constantly evaluate it’s effectiveness over time.

This is an easy task if you are a small to medium sized company with a relatively small customer base.   All you need to do is poll your customers to find out what they think.

Often you will find that your customers are the best people to help you design a logo for your company.

If you plan on expanding your business, the most important requirement to make your presence felt in the market, is to design a good memorable logo and associate it with your brand.

Just remember that when you are designing your logo, brand identity is important in logo design.

Reader Comments

Great post about importance of the logo design I just would like to add that consistency in using your logo is equally important as logo design itself.

Written By artversion on September 6th, 2010 @ 12:56 am

ok got it

Written By free antivirus on September 12th, 2010 @ 9:18 pm

I constantly spent my half an hour to read this blog’s posts everyday along with a cup of coffee.

Written By on April 25th, 2013 @ 5:22 am

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