Convert More Website Visitors With Website Optimizer

This post was written by Internet Marketing John on January 10, 2010
Posted Under: Website Usability

Testing your website makes it easier to increase the effectiveness of your site, to determine how satisfied your visitors are, and to convert more website visitors to get a better return on your investment.

What if there were a magic way of knowing which images, headlines, and website copy are the most effective for getting your visitors to convert? google

Instead of losing your visitors shortly after they come to your site; what if you could find the magic words or images that could entice them to stay?

We all know that greater customer satisfaction, leads to higher conversion rates.

Instead of buying into one of those gimmicks that supposedly convert more website visitors on your site; why not just go to Google, and make use of their free website testing and optimization tool.

Google’s Website Optimizer, can help you increase traffic to your website without having to spend a single dime.

It virtually eliminates guesswork from website design, by letting you test different variations of your web pages.

Plus, you don’t have to be an Internet marketing guru to increase the return on your investment, or substantially increase the worth of your website, using the Website Optimizer.

You can start testing and optimizing your website’s design, and content, in just minutes after you sign into your Google account.

First you select the web page content that you want test, and then select a conversion goal.

Your goal can be a web page you want your visitors to click to, an opt in form that you want them to fill out, an affiliate link you want them to click on, or anything like that.

You must then provide Google with your alternate content such as headlines, images, layout variations, or text design alternatives that you’d like to try out with your visitors.

Website Optimizer will then show your content and design changes to your visitors, and monitor the combination that lead to the best conversion rates for you.

This way you can determine which changes convert more website visitors and drive the most conversions.

Website Optimizer is easy to set up, and once you have developed some alternate content, you can launch a test in under five minutes.

All you need is a web browser and a website to begin using the optimizer.

You can use Website Optimizer directly from your AdWords account, or if you don’t have one, you can use any related Google login account like gmail, or Google analytics.