Writing Content For The Search Engines: SEO Copy Writing

This post was written by Internet Marketing John on March 1, 2009
Posted Under: Article Marketing Information,Internet Marketing Information

All too many Internet marketers think that just by incorporating keywords in page tags and parts of their articles, they will get good search engine ranking in the Google, MSN, Yahoo and other search engines.

This is NOT necessarily the case!

Targeted search engine optimization, (SEO), copywriting is a major factor in consistently being ranked high in the search engine results. It is a complex and time consuming method of writing.

Not only do you have to produce interesting, easily readable copy for the web site visitor; you must also include specific targeted, descriptive, search keywords in the headings, tags and body of the web page document that appeal to the search engines.

Search engines are always looking for authentic solid content as they crawl the web and will disregard content that is identified by them as written only for the rankings.

Creatively enhancing search terms in the title, description, headings, body and long tail keyword tags, while still maintaining readability is what successful SEO copywriting is all about. Improperly written SEO pages will most likely be rejected by search engine crawlers.

Use 200 to 300 viewable words per page and no more that two search terms or keywords strategically woven into the content pages and you should be just fine with the crawlers.

Put in a “nutshell”; remember that the human will make the decision to buy your product or service , not the search engine spider. This does not mean you don’t use good SEO copywriting techniques, it simply means DON’T OVERDO IT and your rankings should be just fine.

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