Why people publish ezines online
Posted Under: Article Marketing Information
People publish ezines online for a variety of reasons, but primarily to promote and create links to business websites.
Ezines are not strictly web based. Although many ezines are published on the Internet primarily for promotional purposes, these could be better named webzines.
Ezines are a critical business tool used many webmasters, to develop business relationships within highly targeted niche markets.
Ezines can also be used to keep in contact with your business clients, or subscribers to your website in newsletter form.
An important component to ‘ezines’ is the permission that you give to the ezine publisher.
A confirmed, or double opt in, is the best and most often used subscription method for email newsletters.
This means that your client requests and confirms their request to receive an ezine newsletter, by replying to an email verification, or by clicking on a confirmation link.
An ezine that doesn’t require a subscription process, or some confirmation by the client, falls into the unsolicited commercial email category, and is considered spam.
People also publish ezines online in order to build credibility around their area of expertise, to enhance their perceived expertise within their niche market, and to promote their products and services by submitting them to article directories.
By publishing a series of targeted ezines, over a period of time in one or more article directories, you can enhance your reputation as an expert in your niche, drive leads to your website, and increase revenue.
When people publish ezines online to advertise links to their products or services, along side quality original content, they can expect to receive an increase in web traffic and their bottom line.
