So exactly how do you go about finding long tailed keywords to capitalize on in your niche market?
Now that you’ve found a lucrative niche market, a killer converting product, and are ready to construct your new website; you’re ready to start finding long tailed keywords to capitalize on the millions of people who surf the web on a daily basis.
The problem is, how do you go about doing it?
This simple free method, will find killer long tailed keywords, for you to create your websites around.
The first thing you need is to Google “keyword tool” and enter your main keyword for your market niche. It can be Internet marketing, golf, dog training, fishing, or whatever.
When you initially enter you main keyword, make sure that you keep your keyword broad.
To begin, put your term into the phrase search, on the right side top of the results. Then click once on monthly searches, and you will be listed in order of the most searches, to least searches last month.
Keywords with millions of searches or even several hundred thousand searches per month, you can basically forget about. These keywords are something you can’t do overnight and often take years of back linking to achieve.
Concentrate on 10k or less searches per month. This is where you will start finding long tailed keywords to capitalize on.
To find the amount of direct competitors for each keyword, open Google.com, and type in each search term into a search bow with quotes around it.
A good formula to use is this: Use keyword phrases with less than 50k direct competition, and more than 3000 searches per month in the phrase search.
Do this for 20 or more keyword terms until you find a few good keywords for optimizing.
Get the best ones and plug them back into the keyword tool. Then look for some additional killer keywords to flesh out your phrase.
The process in a nutshell is:
- Choose your market niche
- Type the broad niche name into the Google keyword tool
- Dig deeper to compile a list of killer keywords to monetize
- Change search to “phrase” and sort by monthly search volume
- Select your keywords, place them in quotes, and plug them individually into Google search to get your accurate competition.
- Repeat the process until you get good keywords to monetize.
If you concentrate on the job at hand, the entire process should take you only about an hour or two to complete.
Finding long tailed keywords to capitalize on isn’t exactly rocket science, but it does take some time and common sense to achieve success.
The reason why long tail keywords pull in more traffic is not really up for debate, because they don’t necessarily pull in more traffic.
They DO however, pull in much more useful TARGETED traffic.
When people search for things online, they expect to get a good answer from their search query to find what they are looking for.
At one time, when the Internet was still in it’s infancy, people could get away with putting a few keywords into a search engine, to find a website that had precisely the information they were looking for.
Today, there are billions of websites online that cater to almost any type subject and sell just about any product or service imaginable.
To say the least; things have changed!
These days it’s much more difficult finding exactly what you are looking for online, unless you are precise in your search terminology.
This is why long tail keywords pull in more traffic than a single keyword search query.
When people search for something online, they know they have to be specific with their search request. Experience has taught people to more fully describe their search request, if they expect to receive an acceptable result.
They know they will get millions of results pages, if they place a broad keyword such as “fishing” into the search box.
People have learned that in order to get the result they need, they have to narrow down their search by placing a phrase, or “long tail keyword”, into the search engine to better describe their request.
A long tail keyword is a specific phrase you can use in your online marketing, that pops up in the search engines, for people who are using the exact same phrase to search for something on the Internet.
A long tail keyword is synonymous with a search phrase; and any search phrase can be considered a long tail keyword.
To effectively use long tailed keywords in your search engine optimization, you must first think about what specific search term people are most likely to use to find your product or service online.
You then need to come up with a series of words that they would probably use in their search.
You can use Google analytics, along with some common sense, to help you figure out what long tail keywords are likely to be used.
Then include the long tail keywords into your blog, press release, or any other articles you plan to use to market your product or service.
It’s important to make sure that the long tail keywords you are plan to use, are those which other people would probably use to perform a search to find your products or services on your site.
Long tail keywords get much better results for marketing than short keywords.
This is because the people who land on your site when using a long tail keyword search term, are more likely to be looking for exactly what you are selling, than those who randomly land on your site using shorter keywords.
Long tail keywords will generally provide you more highly targeted traffic that converts at a higher rate than regular keywords.
The next time your create a search engine optimized product for your website or blog; try using both regular keywords and long tail keywords to pull in more traffic.
Whether we like it or not, we must acknowledge the existence of Search Engine Optimization so called, Black Hat techniques in the world of Internet marketing.
It’s hard to take, when you see a competitor performing horribly, who manages to outrank your website in Google’s search engine results by using black hat techniques.
The good news is that many of the so called black hat search engine optimization strategies, can be used ethically as well.
Here are some ethical black hat search engine optimization techniques you need to know about if you intend to hold on to your ranking.
When moving to a new domain, redirect outdated web pages to the newer versions of your homepage. These 301 redirects are considered to be ethically satisfactory.
You can create search engine optimized mini sites for short term use by using the currently popular keywords. When the craze or trend diminishes, simply abandon the domain. Some typical examples could be Haitiearthquake.com, tigerwoodssexpose.com, halebop.com, or mjautopsy.com. Throw away political domains are also regularly used by candidates during the campaign seasons.
- Another regularly used ethical black hat search engine optimization technique you need to know about is Cloaking.
You can hide heavy Flash animations from Google, and just display the search engine optimized text only version.
- Using Automatically Generated Keyword Pages
If you have enough content (many use private label rights content), you can create automatically generated web pages from each Google search query. Many shopping search engines will create pages from a Google search query and assign a corresponding product to match each query.
Do what every major social media site does; keyword stuff and allow your users to add several tags via UGC tagging. Folksonomy as it is called, is closely related to tagging, and is a classification scheme that uses a crowd of people,rather than experts to parse content.
Don’t get caught spamming; get yourself spammed instead!
Create a WordPress blog without Akismet spam protection and begin writing a few posts about any extremely profitable keyword as your main topic. Allow spammers to comment spam or add posts using TDO Mini Forms to your blog. Then parse the comments for the keyword and outgoing links. Publish the comments that contain the keyword and remove all outgoing links. What you’ve got is pure user generated content!
Hiding affiliate links is good for usability and is probably more ethical than displaying them. You have to admit, using product.com/ref?id=4880-8285 is much more objectionable than using product.com as your affiliate link.
In addition, people copying your advertisement might break the TOS. Ethically, all you have to do is disclose the affiliate. You can strip away the irritating ‘ref’ identification, and still provide full disclosure, by using ads on Twitter or other such sites.
If you are a full time blogger or have someone writing for you, you can create a legitimate blog network of flagship blogs on your own. Managing four or five high quality blogs, along with a Hub Page or Squidoo Lens by yourself, can generate a ton of traffic.
- Using Multiple Subdomains
Using multiple subdomains for one domain can be ethical. WordPress.com and blogspot.com both create multiple subdomains by UGC, and in this way can rank several times for a search query.
Nothing is wrong with Twitter automation, so long as you don’t overdo it. As long as the Twitter account has a real person posting to it and tweeting “manually”; automatically tweeting RSS feeds from your blog, repeating your tweets, and even Tweeting other blogs is perfectly OK.
Most of the ethical black hat search engine optimization techniques you need to know about will help your website stay on top of Google’s search engine results page.
