Social media use on mobile devices could be the primary reason why traditional Google SEO based advertising has been on the decline.
The increase in social media use on mobile devices and the annoying and intrusive advertising methods that often interrupt PC users trying to focus on their browsing tasks, also play a role.
Traditional Google SEO advertising has been on the decline since the boom of social media use on mobile devices for several reasons.
When the same pop ups and banners that irritate PC users occur on mobile devices; people aren’t bothered nearly as much.
In fact many users who would click out of an ad on their PC, will click on the same ads when they appear on social media sites on their mobile devices.
For some unknown reason, when these same ads appear on mobile devices, they seem to just “fit in” and become part of the conversation, especially on social networking sites.
This could be why Google SEO is lagging to some extent.
In 2009 the sale of mobile devices exceeded 4,000,000 units.
This is the first time ever that mobile device sales exceeded and actually dwarfed PC sales in the United States.
This is probably due to the fact that as the Telecom giants saw the monetary “writing on the wall”; Internet access via mobile devices became much less expensive for the consumer.
They knew where the money was and reacted positively with data packages and plans that allowed people to economically use the Internet while on the go.
The addition of various payment options via mobile device, and the use of Bluetooth technology that enabled people to use their devices while at the wheel, also added to the phenomenal growth of social media user on mobile devices.
Today mobile devices have become such a big part of everyday life, that many people seldom use their home PCs as frequently as their mobile devices for Twitter, Facebook and other tasks.
The many innovative applications for mobile devices, have further increased their usefulness.
People on the go can now add programs to their mobile devices, that allow them to do almost anything that they can do on their home PCs and more!
They can:
· Forget their GPS and get directions from their mobile device.
· Find the nearest grocery store
· Get their local or international weather forecasts
· Play games while waiting for their Doctor’s appointment
· Use their Twitter and Facebook accounts on the go
· Find out the time anywhere in the world
· Find out what’s happening on their latest show
· Get the latest fishing forecast
. Check the local tide tables
and much, much more!
Because social media use on mobile devices has been so huge; many successful Internet marketers have focused their advertising energies on this market as well as on the creation and sales of new mobile device “apps”.
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The blood of any online business that keeps it functioning, flourishing, and profitable is targeted web 
traffic.
We simply cannot survive without a steady stream of targeted web traffic flowing through our businesses veins.
Over 95% of the affiliates and online marketers who started this year trying to make money online and earn a living, are failing miserably because they lack the blood of any online business; quality targeted web traffic.
The worse part is that the online marketers who manage to get lucky enough and work hard enough to generate some traffic, eventually wind up failing because they have been taught only one or two ways to find quality targeted web traffic.
Some spend a fortune on paid ads or overpriced Pay Per Click advertising and eventually run out of cash.
Others spend too much time doing menial tasks trying to increase their traffic instead of actually marketing to make money.
Don’t get me wrong. Paid advertising is great if you know how to properly leverage and get the most out of it. But you can’t maintain the traffic levels necessary to earn a decent living online, using just PPC advertising alone, unless you really know the ins and outs of PPC.
That’s why many marketers make incomes that resemble the hills of a roller coaster. One month they make $5,000 and next month they may make $100.
Information overload is why many Internet marketers cannot generate enough traffic to make a reliable income.
If you have been around Internet marketing for awhile, you know exactly what I’m talking about.
You sign up for a couple of free marketing ebooks, or software tools from some Internet marketing guru, and next thing you know; you’re on every list in town, getting those special offers you just can’t refuse, in mass in your in box.
Because the blood of any online business is targeted web traffic; the best way to achieve it for the long term is to acquire, understand, and practically implement the long term skills and techniques necessary to generate it.
Instead of every day paying attention to someone’s new product launch that supposedly teaches you the latest traffic generating strategy; focus on learning the skills necessary to successfully generate the blood of any online business, quality targeted web traffic.
There are many programs on the Internet that can walk you through what to do, but few of them bother explaining in depth why to do it.
There is way too much information floating around out there making generating web traffic much more complicated than it has to be.
However, once you learn how to do it, generating targeted web traffic will never again be a problem and you can pretty much set your own income.
In addition to the free information that is available on this site; I strongly suggest reading This Review to learn about how you can get a thorough working knowledge of how to make money from the Internet and generate the blood of any online business; targeted web traffic.
Now that you have created a product, or have purchased the rights to a product; you need to learn how to pre sell your new product the public.
Marketing a product takes time and even the most beneficial product requires pre selling in order to get people excited about it.
The more people who become aware of your product and get excited about it before it’s release; the easier it will be to sell to your customer base.
If you already have people subscribed to your newsletter and have built a substantial customer base, you should be well on your way to pre sell your new product.
If you don’t already have a customer base, you need to find a way to connect to customers who would like to purchase your new product.
Don’t worry, there are many ways to hook up with potential customers.
If you have a blog that is well established, you can pre sell your new product there by posting your pre order offer to your visitors. However, you may have to include a free sample of your new product on your sales page to get their attention. People love freebies.
You can also use Facebook ads to target potential customers, but again you may need to win them over with a freebie of some sort. Give them an incentive to purchase from you.
To pre sell your new product you need to offer potential customers something immediate; like the first couple of chapters to your digital ebook, or a trial period or limited function version of your free software.
To pre sell your new product to novelists; try offering a snipped story of your novel, or possibly a story that is one of a series.
To pre sell your new product to artists; you can get their attention by offering a preview of a song or whatever.
The point is; regardless of your product, you need to give people something immediately to make the sale.
Exclusivity is also something that can be used to pre sell your new product.
A unique promotional item like a named pen, bookmark, key chain or something as simple as an autographed day planner or book works wonders.
If you can come up with something inexpensive and unique that the customer would really want; you can then sell then on the idea that they can only get the item with their pre order.
To pre sell your new product you also need to make your offer as convenient as possible.
Use PayPal or some similar service for payment. PayPal is much easier than having your customers type in all the information required in a credit card purchase.
For your freebies or digital copies, offer them a convenient download link on your thank you page and confirmation email. Also include a convent way for your potential customers to pass your offer to their friends.
To really pre sell your new product, you need to give people what they expect and then some. Always over deliver and never over hype!
You can make a sale, but if your customer is disappointed with what they receive from you; you will never get another shot at selling that customer.
People normally expect to pay less for items they buy online, so if you can sell your product less than what it would cost in a store or on a competitor’s website, you’re way ahead of the marketing game.
By learning how to pre sell your new product and following these simple suggestions; you’ll discover how much easier it is to sell your product online.
