Learning how to write a press release for the social media community is much more difficult than writing one for the general public.
The primary reason for the difficulty, is how you approach writing your press release for the social media community, not necessarily the content.
Members of a social media community require a different style of writing. It’s not that they hate what your saying; it’s how you say it.
The average press release usually takes one of the following approaches:
- The ‘company or brand name’ announces it’s ‘new product or service’.
This boring approach uses hyperbole to shamelessly promote a company’s product or service, and is often considered spammy.
- The ‘company or brand name’ announces ‘some sort of financial news’.
This type of press release announces that a company is merging with another entity. Unless you are announcing a merger or acquisition that directly affects the social media; this approach doesn’t add any value to the end user’s experience.
- The ‘company or brand name’ plans ‘some sort of action’.
This press release approach is reserved for announcements that companies make when they plan to do something of consequence. For example: “ABC Construction Co. announced today their plans for building the new XYZ bridge…”
While local area users might have an interest; most social media users would prefer that it be built with less fanfare.
- The ‘company or brand name’ achieves ‘some accomplishment’.
This press release approach comes across as boasting about what the company has achieved. Social media users are probably happy that ABC Company has sold it’s 50,000th widget, but so what!
To learn how to write a press release for the social media community, you need to know why regular press releases fail.
Here are three reasons why these type press releases fail and are not very palatable with social media.
- They erroneously focus on the company issuing the press release.
- The “marketing speak” that they frequently use, inherently engenders mistrust in the eyes of the social media audience.
- They are usually written broadly with a bland presentation, without a specific audience in mind.
There is absolutely nothing wrong with promoting your company. We all have to make a living.
But when you write a press release for the social media community, you need to be keenly aware that they don’t like blatant sales and marketing approaches.
If you present your press release as a story that has value to the readers first, and it gets picked up by a journalist; you’ve just given him an angle and made his job a whole lot easier.
In terms of exposure and SEO benefits, consider writing a well written case study which can do substantially better, instead of a press release for the social media community.
There are many benefits to using RSS feeds, particularly for websites that add or modify their contents on a regular basis.
RSS feeds allow people the ability to track numerous blogs, or news sources at once.
Producing an RSS feed is relatively simple. All that is needed is a validated RSS text file and the content of the article you want publicized.
When the text file is registered at various news readers, any website can capture and automatically display your RSS feed, whenever you update your RSS file.
As you can imagine, using RSS feeds for sites that regularly add or modify their contents can be extremely useful.
RSS feeds are used for “web syndication” by the major news organizations such as CNN, BBC, Reuters, etc., for personal and business blogs, for marketing activities, and bug reports.
Using RSS feeds and tools can provide tremendous benefits to your business, particularly in the field of internet marketing.
Bloggers using RSS feeds are provided with virtually free advertising and online business marketing opportunities.
Here are a few features of using RSS feeds that can make your Internet marketing strategies much more effective.
- Using RSS feeds can Increase targeted traffic to your website.
When readers of your RSS summary find your content interesting, they will click on the one or two line summary and automatically provide you with a link back to your site. The fact that they are interested, is a positive indicator of the targeted traffic you are trying to achieve.
- Using RSS feeds provides easy content distribution.
Your business can be displayed on virtually any external website. This allows greater content distribution and a wider advertising net.
- Using RSS feeds is the easiest method to provide regular content updates.
With RSS, as you update the content of your web site, Internet users automatically and simultaneously experience on a real time basis, the exact change, provided they are subscribed to your RSS feed.
- RSS allows custom content services.
With RSS, your visitors can personalize the content services. This allows them total control of the flow and type of information that they want to receive. Visitors can subscribe to whatever content they have an interest in when using RSS feeds.
These are only some benefits to using RSS feeds; the possibilities aimed at providing you with an effective internet marketing strategy for your business, are really endless.
A killer tactic that is often overlooked by online marketers, is to use eBay to generate targeted leads for your business.
Because eBay currently has over 86 million registered users with a total sales figure last year of $59.7 billion; it’s not very difficult to understand why it can be used to generate targeted leads for your business.
Your business profits would be off the charts if you could attract only a fraction of eBay’s sales traffic!
Many people have realized that selling physical products online is the fastest and easiest way to generate immediate cash flow.
A large portion of these users have also discovered that eBay can be the vehicle to building personal wealth by creating mini websites targeted to specific market niches and then using eBay to generate targeted leads to these sites.
- First thing you need to do is go to the eBay Marketplace and find out what eBay users want, by using the eBay Marketplace Researcher tool, to research current HOT TOPICS.
- When you isolate a hot market that you feel you can provide what the people are looking for; create a small mini website and give them what they need.
- To maximize your potential earnings; your website should contain information article content, information products or services, recommendation links to affiliate programs and AdSense advertisements.
- Successful eBay marketers create several mini websites to piggy back their earnings. The more sites you create online, the more earnings you will amass over time.
- To use eBay to generate targeted leads to your websites, you first need to create an information product that will generate interest in your website.This can be easily done using PLR articles for your info product with links to your website for additional information, special deals, your squeeze page, opt in form, or your affiliate products.
Make sure that the information product you create is an incredible, unbeatable deal for the consumer. Always remember to over deliver. After all, the main reason you’re creating the information product in the first place, is simply to get people to visit your website.
- When you have completed your information product, put it up for sale on eBay for the minimum $.99 bid.
Again, remember that you’re only using eBay to generate targeted leads to your mini website, not to actually make any money from the sale.
Your income will be generated by the leads you get to your websites.
When you consider that the total cost for listing your information product is only about $.25, and that you are essentially getting FREE eBay advertising for your website; using eBay to generate targeted leads is beyond a doubt the best advertising deal you will ever get on the Internet.
