Many Internet marketers use linking to generate traffic, only as a secondary method to search engine optimization.
This is a terrible waste of a marketing resource.
Unfortunately, many Internet marketers view search engine optimization as the holy grail of traffic generation, and seldom, if ever, consider linking to generate traffic.
Huge amounts of web traffic can be generated by having high traffic websites link to your site.
Marketers that use linking to generate traffic, usually achieve incredible results if they go about the linking process correctly.
You see, if you recognize that a search engine result page, is just like any other web page, on any other website on the Internet.
You will also realize that when your website is listed on top of the results page, and someone clicks on your link; you are actually receiving a back link from that search query, as someone navigates to your site.
In other words, the high volume search engine query, is essentially back linking to generate traffic back to your website.
If another high traffic website, other than the search engine site, referenced your website; the traffic generating effect would be exactly the same.
When you use linking to generate traffic, you must give the high traffic website a good reason to link to your site.
The trick is to get other high-traffic websites in your niche to successfully link to your website!
One technique is to create a debate article, or some other type of thought provoking article, that will generate a passionate response from visitors.
Another is to come up with innovative solutions to problems people have had all their adult lives.
Give people very good reasons or offer a substantive value, to earn a link from their high traffic website.
When you use linking to generate traffic, it can go both ways.
This is called reciprocal linking, and is also very effective in generating traffic.
Simply link to a high traffic website that has content related to your website, and then ask for a link back.
As long as your website is worthy of receiving a link, most individuals will go along with a reciprocating back link.
In addition to search engine optimization, use linking to generate traffic to your website, it works!
There is no reason why you shouldn’t have fun with your blog while you earn money on the Internet.
Making a little money on the internet with your blog, is no longer something to wish for these days, it’s commonplace.
To pick up extra cash; the babysitting job, the paid caddy of yesteryear, and the HoJo ice cream fountain jerk, has been replaced by the computer, and mini websites or blogs.
People of all age groups are discovering new ways to supplement their incomes, and many are using blogs to achieve this end.
Blogs are fun, and shouldn’t become drudgery, in the quest for the almighty buck. Sometimes, the desire to earn money becomes so great and overpowering, that your blogging is no longer as much fun as it used to be.
Don’t fret, you can still have fun with your blog while you earn money the easy way.
Advertise with Google’s AdSense.
Blogs are extremely versatile; you can accomplish many things with your blog.
A good, fun blog, will allow you to meet and get to know a lot of people who visit your site. You will develop friendships and associations with many of your regular visitors.
This is a major benefit of having fun with your blog. Loads of organic website traffic.
When you have sufficient website traffic to your blog, you are in the perfect position to earn some easy cash.
Sign up your blog for Google’s AdSense program.
It’s free, and it doesn’t take long to get approved.
Once your blog has been approved, Google will place ads on your blog that are specific to the topic of your blog.
You will have the option of choosing which type advertisement you want on your blog, what type layout you want, or you can even include a search engine to make you some money.
All the AdSense ads on your blog can be easily customized to either stand out from, or blend into your blog’s theme.
When your visitors click on an AdSense advertisement, you will receive a commission from Google based on their formulas.
Initially it may not seem like much, however a few fun blogs, that receive substantial amounts of traffic, can generate some nice commission checks for you.
Now you can have fun with your blog while you earn money!
It’s useful for internet marketers to know and understand, how their search engine business relationships could affect their marketing.
Search engines have gone through many drastic technological changes, since they were first introduced on the web. They have also undergone many changes in their business models, and will continue this trend.
Initially, the relationship of search engines to internet marketing was pretty much cut and dried.
Internet marketers always knew what company they were dealing with, when they were using a particular search engine.
These days, it’s a bit more difficult to determine who, works with whom.
With all the various mergers and partnerships that have occurred between the search engine companies; you may be running a search engine query on Lycos, and you would be getting your actual results, from an entirely different entity.
In this case the results come from different companies altogether. The directory results come from DMOZ, the primary results from Ask, and the paid listings from Google AdWords.
Search engines can provide you with anything you want to know about. When you type in a query on a search engine, it’s good to know just who you are working with.
Visitors will normally go to the sites listed highest in the search results page.
You should know your search engine business relationships to help you attain, and maintain, a good position on the search results page.
The higher you are listed, the more money you can make.
Some search engines business relationships are listed below for your information.
Google has the largest portion of the market share and provides the primary search engine results to Google, AOL Search, and Netscape.
Google supplies it’s secondary results to HotBot.
Google receives it’s directory data from DMOZ.
Google’s paid listings are supplied to Lycos, AOL Search, HotBot, Ask, and Netscape. Secondary results are supplied to Hotbot
Yahoo has the second largest portion of the market share and provides the primary search results for Yahoo search, AllTheWeb, and Alta Vista.
Yahoo receives paid listings from Yahoo Search Marketing.
Lycos gets it’s primary search results from Ask.
Lycos receives the directory search results from DMOZ, and Google Adwords furnishes it’s paid listings.
Ask provides primary results to Lycos, Ask, and Hotbot. It receives it’s secondary search results from Teoma, and the directory results from DMOZ.
Again, Google Adwords furnishes it’s paid listings.
Hotbot receives primary search results from Ask, and directory search results from DMOZ.
Google Adwords furnishes it’s paid listings and secondary search results.
When you know your search engine business relationships, and who your are actually dealing with, you can improve your internet marketing decision making.
