If Craigslist is a new term for you, and this is the first time you have heard about it, then you’ve been living in a 1950’s air raid bunker for the past 10 or 11 years.
Craigslist is the fastest growing online classified ads website on the Internet.
Craigslist has been online since Sept. 11, 1997 and currently ranks number 25 of all the websites on the Internet.
Craigslist’s demographics indicate that the site is most popular with college educated males, between 25 and 44 years of age, who do most of their web searching at home or work.
Craigslist provides services in over 120 cities, in over 20 countries, and averages over 17 million visitors per month. As of this date, the website continues to grow.
As an internet marketer, this means the potential of lots of money in your checking account.
If you don’t already know, virtually anything can be sold on Craigslist for free.
Yes, you heard it right, marketing on Craigslist is free!
There is no fee to market your goods on Craigslist. There are no commissions or processing fees to split, but you will spend something.
As a Craigslist marketer, you will be spending your own time researching, creating, and writing marketing campaigns.
Here are some examples of products and services that are purchased, and sold on Craigslist, on a daily basis.
Cars, vacation rentals, jobs placement, real estate, electronics, jewelry, collectables, furniture, games, toys, and more…
If you tap into any of the above niches, there is no limit to what you could earn without having to spend any cash on advertising expenses.
You can sell anything on Craigslist when you know how to create, set up, and effectively execute a sales campaign.
When done properly, you can be just about guaranteed an income from Craigslist.
Here is some information that will help you learn how to sell anything on Craigslist, without spending a dime on advertising, and ensure that your ads are not flagged and deleted.
The importance of navigation structure in your website should never be underestimated when planning your site’s structure.
Not only does a website without any sort of logical navigation lose organization and structure, it will also cause you to lose visitors to your website.
Some type of navigation structure is necessary for your visitors to be able to access the rest of your website, from every page they visit.
Navigation structure gives your visitors an immediate synopsis of what your website is all about. A brief scan of your navigation links will give your visitors an idea of what is available to them.
A fully featured navigation structure can also encourage your visitors to do a little exploration of your site if your navigation bar is presented clearly.
There are several ways to present your navigation structure, and there are pros and cons to each.
Placing the navigation bar on the left side of the screen or on top, has been the standard for quite some time.
Millions of websites use the side navigation bar, and when visitors see a column of links on the left, or right hand side of the screen, they know precisely what it’s for.
As far as which side of the screen to place your navigation structure for better performance; I personally favor the left.
Normal reading runs from left to right, so it seems more logical to place the most important items where visitors will look first, on the left.
Your navigation structure can also be placed on the top and/or bottom of your screen. Actually, it can be placed along the top, the bottom, or along both the top and bottom of your screen.
You can use as your navigation structure, an Amazon like, row of tab type links along the top of your screen.
If a successful site like Amazon can use it, why not create your site in their image?
As the content in your website grows, you will find a greater need for clear, fast navigation.
You should consider redesigning your navigation structure from time to time when necessary, to keep everything flowing properly.
Make your links easy to spot, and stay with the accepted standards for link colors.
Try not to confuse your visitors by underlining unnecessarily.
When you are trying to emphasize some text; use italics, bold, or colors other than the default link colors.
As long as the navigation structure stays with your visitor throughout their visit to your site, and the links are readily accessible, it is performing it’s function.
Please don’t misunderstand, there are many diseases that can
kill your sales letter.
Here, I’m going to show you five response killers that you should definitely avoid using in your sales letters.
If your sales letter is afflicted with any of these diseases, get to your “doctor” and cure them as soon as possible.
- Too Much Beating Around The Bush.
Since most people only skim online sales letters, you should get to the gist of your sales letter right away.
Make your offer perfectly clear by the second paragraph of your sales letter. Do not spend an excessive amount of time on the windup.
An easily cured disease that can kill your sales letter is wordy sentence structure.
Make your point without using excessive verbiage.
Unless you’re already a skilled writer, you probably already have this disease in your sales letter.
Wordy sentences weaken persuasive arguments and will kill a response from your prospect. When making your point, eliminate all excessive and contradictory wording.
- Use Hot Words Only Where They Are Relevant
Another of the diseases that can kill your sales letter is the inappropriate use of Hot Words.
Choose your words very carefully.
Be cautious about using words such as miracle, sensational, potent, astonishing, incredible, stunning, mystifying, and phrases like “absolutely guaranteed to work”.
When these words are used inappropriately, they can cause you legal problems or at the least, cause your potential client to leave your sales letter.
- An Unbalanced, Hyped Up Sales Letter
Many marketers hype up their sales letters with excessive font colors, font styles and sizes, highlighting, bolding, and exclamations.
A hyped up sales letter will do nothing but diminish your credibility with the reader.
On the other hand, it’s hard to promote a commodity without any hype at all in your sales letter.
The cure to this disease, is to balance the hype with believability. This aspirin will give you measurable results.
- Avoid Using Hypnotic Sales Techniques
Some NLP, or hypnotic sales techniques do work.
However, because of the blossoming hypnotic selling craze being used in sales letters all over the Internet, many savvy readers have become wise to them and will leave a sales letter when they believe you are playing mind games with them.
Most of these techniques are obvious to readers and will result in fewer sales.
If you simply just ask for the order in your sales letter 3 or 4 times, and back up your statements with cold, hard, facts; you will gain your reader’s trust and ultimately close more sales.
Now that you know what diseases can kill your sales letter, cure the malady if you have one!
