There are some common mistakes writers make when submitting to article directories that are easy to identify and correct.
Information based marketing is one of the oldest, and most effective methods for getting targeted traffic to your website.
This partially explains the upsurge in popularity of article writing, submissions, and publications.
Although there are many article distribution tools available to make the process of gaining exposure for your articles easier, that is only part of the story.
Here are some common mistakes writers make when submitting their works to article directories.
Don’t confuse the reason you are writing your article with the reason to promote it.
There are three main benefits to promoting articles, in article writing
All of your optimization efforts should be concentrated to enhance these benefits.
On the other hand, the only reason to write an article is to inform your audience.
If your article fails to properly inform your audience; you will fail in your goal to achieve the three main benefits of article promotion.
It’s obvious that you need to get people to first read the contents of your article, and then get them to click on links in your resource box.
The best way to do this is by creating outstanding article content.
Another common mistake writers make when submitting to article directories, is failure in maximizing the promotional opportunities that are available with article marketing.
One of the main reasons you write articles, is to generate links back to your website.
Are you aware that you can also get better search engine results, and attract more visitors to your website from that same article?
Keywords, or keyword phrases should be front loaded into your title, first paragraph of your content, and in your resource box.
You can even use them in your anchor text to good advantage.
The trick is not to overuse keywords, to the point that your article becomes so difficult to read, it doesn’t convey the meaning you are trying to inform your audience about.
The purpose of your article is to have it picked up by other publishers for republication, as well as to attract back links to your website.
Having your article republished will increase your readership, and exponentially increase your web traffic, as long as the quality of your work is satisfactory.
One common mistake writers make when submitting to article directories, is publishing content that doesn’t help their readers.
During the process of writing your article, you can’t just think about getting links back to your site and forget about satisfying your audience.
Not all article directories will automatically accept your article.
Most have guidelines, and specifications that must be adhered to.
If you remember to write articles that benefit people first, you can just about double the number of sites that you can submit to.
When you write articles that directories want to share with other individuals, you always have the possibility of a publisher with several thousand readers picking up your article and republishing it.
If you want article writing to successfully work to your best advantage, write articles that publishers want in their publications.
This means that you need to adhere to the standard guidelines, spell checking, and article research to produce good content that publishers want.
Avoiding the common mistakes writers make when submitting to article directories, will put your articles in a position to be picked up by a publisher with the potential to virally market your website.
Even though Adsense is capable of generating a substantial amount of additional advertising income; you must learn how to maximize your Adsense earnings, in order to take full advantage of it’s potential.
In order to maximize your Adsense earnings, it makes perfectly logical sense to search for, and chase after, the highest paying keywords.
Unfortunately, even when high paying keywords are placed into your web pages, you may find that the big money isn’t rolling in as expected.
So. What are you doing wrong?
Well perhaps your problem is that you’re not driving visitors to the pages where your high paying keywords are being used.
In order to maximize your Adsense earnings, and get visitors to your high paying keyword pages, you should first consider optimizing your website’s navigation.
Think about how your visitors use your website.
When they land on a page, they will usually click on another page in your website that sounds interesting.
How they get to that second page, is based on the links that appear in the initial landing page of your site.
You can maximize your Adsense earnings, by making it as easy as humanly possible, for your visitors to get from page to page on your website.
Typically, websites have menu links on each page of the site.
You can attract your visitor’s attention, and get them to click on these links, by wording them properly.
Free, and Download, are both attention grabbing words that when used in a link, will usually entice your visitor to click on it.
You can maximize your Adsense earnings by using this “navigation logic” to drive traffic to your highest paying web pages.
If you use a cleverly labeled link to get your visitors off of lower paying pages, and move them to the higher earning pages, your once “cheap” clicks, can be converted into real money.
This same logic can be applied to graphics and text styles to navigate your visitors to higher paying web pages.
The best combination can only be determined by testing what works, and then modifying your site’s navigation to facilitate the best method.
Creating a good press release is considered an art form in some circles, and is why many professional press release writers, charge between $100 to $500 for a 300 to 600 word “masterpiece”.
The reason for creating a good press release in the first place, is simply to get free publicity for your business, or website.
PR experts go through the following steps, in order to get the most publicity for their clients.
- When creating a good press release, basic formatting is important.
When you format your press release, make sure you begin using: City, State, Date, Start Press Release Here.
Finish your press release by placing three pound signs; ###, at the end.
- The total length of your press release is also an important consideration.
A brief, concise, 200 to 250 word long press release, that gives the reader all the information that is necessary about your business, is more apt to be picked up and published, than a verbose 400 to 500 word press release that simply reiterates, and rehashes the information that was already stated.
When it comes down to creating a good press release, shorter is usually better.
If your business or company actually does have a significant news break to release; your press release should be about 350 to 550 words long.
In no case should you ever exceed 700 words for any press release, short of the second coming.
A press release of over 700 words, falls into the article category, and is far too in depth to be considered as a press release.
Major media outlets receive hundreds of press releases daily, and don’t have the time to read long articles.
You would be extremely lucky to get an 750 word press release published as an article, much less even looked at, by a major news company. In general, the longer the press release, the less likely it is to get read.
- Creating a good press release is also dependent on how well you present your content.
Your press release should have only 5 or 6 paragraphs.
Your first paragraph should be short and answer the five W questions; Who, What, Where, When, and Why.
Your last paragraph should mimic an “About” web page, and furnish relevant information about your business.
The rest of your press release should contain at least one or two quotes, and two or three paragraphs about the newsworthy event, written in the third person.
Make sure that all the business information that you would want the public to know about included in an article, is presented in your press release.
Creating a good press release that will get snatched up by the media is easy if you follow these simple guidelines.
