People often ask why you should use WordPress as your blogging platform, instead of Blogger or some of the others available online.
The simple answer, is that WordPress is the most versatile, and in my opinion, the best platform out there.
First of all, WordPress is open source.
WordPress offers flexibility that is unavailable from Blogger, or any of the other online blog providers.
You should use WordPress as your blogging platform if you desire maximum personalization of your blog.
WordPress also offers you the security and peace of mind, when hosted on your own web host, of knowing that your blog will be online in the morning.
I’ve had the unfortunate experience of logging on to my blog, and discovering that my account had been suspended without any prior notice, and with no apparent reason.
Five months worth of hard work was lost in cyberspace. As an beginning internet marketer, the loss of five months worth of content and hard work, was devastating.
If for no other reason, you should use WordPress as your blogging platform, on your own web host, to eliminate this occurrence from ever happening to you.
WordPress is extremely versatile.
There are tons of WordPress themes, applications, and plug ins available, that allow you to customize your site in any way your imagination leads you.
Premium WordPress themes are available at reasonable prices, or you can do a Google search for; FREE WordPress Themes, and you’ll have hundreds to choose from.
The only problem I’ve had with the free themes, is that the quality is not always up top par, and some have advertising coded into the theme by their developers.
Many of the FREE themes also act strangely, when widgets and other plug ins are added.
After uploading your WordPress theme to your server, you can start customizing to your heart’s content with some of the many plug ins available at the WordPress web site.
You should definitely use WordPress as your blogging platform if you’re serious about internet marketing.
The All in One SEO plug in, the XML Sitemap plug in, Akismet plug in, and others, are available for website optimization, and spam elimination.
You can also set your WordPress blog up for automatic “pinging” with your own ping list, to generate more website traffic.
WordPress can also be easily customized using plug-ins, to add extra services and to more readily interact with your website visitors. Interactive blog management has never been easier.
Earning multiple streams of income is also much easier with WordPress, than with a conventional website or hosted blog.
You should definitely use WordPress as your blogging platform if you plan on starting your own home based internet marketing business.
Sticky scripts are the answer to keeping visitors on your website, and getting them to return, over and over again.
Affiliates and merchants alike, are constantly looking to add something to their websites, that will make visitors stay longer and keep them returning, again and again.
How to get people to revisit a website, has been the dilemma of many an internet marketer.
Adding an interactive element to your website, is beyond a shadow of a doubt, the best way to make your website stickier than a roll of flypaper.
Sticky scripts, add interactive tools to your website that require no maintenance on your part.
Better yet, once the sticky scripts are set up, you simply forget that they are on your website and let them do their work.
You benefit from the repeat traffic, from visitors who bookmarked your website, and return to use your interactive tools, again and again.
In addition, webmaster tools make great “link bait”, for sites such as Digg, and other viral traffic building sites.
When you integrate sticky scripts into your website, it’s a good idea to add some advertisements above and below the script.
This draws people who use your webmaster tools, to your promotional advertisements, and increases your chances of making a sale.
This strategy very effectively promotes your website, adsense ads, affiliate products, consumer products, and even your list to your newly acquired repeat visitors.
In essence, sticky scripts are like a “sticky website in a box”!
Online press releases may be the ultimate link building strategy for small home based internet businesses.
Mainstream media coverage can be enormously beneficial in building inbound links, and bringing new visitors to your website.
Since most home based internet businesses are tight on cash, here are some DIY tips for creating online press releases, that will help you get the much needed publicity you are craving.
When creating your own online press releases…
- Make sure that your article content is newsworthy.
Although it sounds difficult, hundreds of stories are published weekly in the mainstream media about small businesses such as yours.
It’s a good idea to find these online press releases, and discover why the journalist wrote the article about the small business. When you have an understanding of what prompted the writer, you can create a similar story around your business to use as a template.
- Make sure your online press releases are targeted to a specific group of journalists and that it is well written.
A good press release should have the following characteristics:
- A keyword loaded headline that specifically describes the story
- A well written, keyword rich, summary paragraph
- Several quotes from other individuals or yourself written in the third person
- A keyword loaded closing paragraph
- Your contact details for followup
- A link to your website for more detailed information about the story
- Make sure your online press release is published in a timely fashion.
Try to time your news story to coincide with an event of some significance if possible.
Coordination is the secret to releasing a successful online press release.
If you strategize your timing and follow a clear plan, your story is likely to meet with much greater success.
Remember to release your online press release on a Thursday, or Friday. Weekend releases usually get more coverage.
- Try to contact journalists that write about your business.
Make yourself available to journalists that write about your niche market.
You can do this by historical research of outstanding press releases, and noting who wrote the article.
You can also purchase contact lists of journalists who cover your industry. These are available online and are relatively inexpensive.
You can find out who is writing about your market niche or business by searching Google News with some targeted keywords to your business.
- Get yourself actively involved in social media sites.
Facebook and Twitter are great sites for spreading news stories about your business.
You can spend money on online press releases or DIY using the above tips as a guideline.
Get to work!
