“Spider Food”, is something you need to consider when creating posts for your blog, to make your pages more appealing to the spiders.
We all know that the search engines love blogs. However, some blogs are not particularly appetizing to search engine spiders, because of the terminology used in some of their common postings.
Specifically, the phrase READ THE WHOLE THING, is frequently used in political and news blogs.
Although you and I understand the meaning of READ THE WHOLE THING, when we see the link in the context of the post. Search engine spiders, not being human, can’t decipher the phrase, and consequently don’t put as much weight on it as they should.
Remember that the spiders initially determine the rank of your blog, not just your human readers.
If you want your blogs to rank higher in the search engine positioning; feed the search engine spiders some “spider food”.
One spider food consideration, is the use of descriptive titles in your blogs.
Headlines and article titles are given a great deal of weight by the search engine spiders.
Spend some time thinking up an original title for your blog posts; and be sure to use targeted keywords, or keyword phrases, to further increase the title appeal to the spiders.
A unique, highly targeted, front loaded keyword title, is great “spider food”.
When you feed a search engine spider something it’s never seen before, it will gobble it up in a heartbeat. Don’t be afraid to be really creative and to think out of the box!
Give the search engine some additional “spider food“, by emphasizing the subject of the title, in the content of your article.
Be sure to repeat the important keywords or key phrases several times in the content of your article, so the spiders can realize their importance. You can even put them in BOLD PRINT to emphasize their importance to the spiders.
A 2% keyword density is what you should aim for in your blog posts.
Too much “spider food” in the form of keywords, is sometimes over doing it. Make sure the keywords make sense in your article; don’t be redundant and emphasize them in a nonsensical way. Remember, humans are also reading your blog.
Always remember, that the purpose of “spider food”, is to tell the search engine spider what your blog is about, so it can properly list your post, based on the keywords you feed it.
Use one of the many online keyword tools, to help you research which keywords are most searched for.
Don’t become obsessed with creating “spider food” just for the spiders.
You should be writing your blog posts to convey your message to your readers. They are the prime target and should be the main focus of your posts.
Some “spider food” will definately feed the search engine spiders and improve your rankings, but it should be secondary to the message you are conveying to your readers.
Although MySpace is meant to be a non commercial entity, advertising on MySpace can be quite lucrative when done properly.
According to the MySpace mission statement, individuals pages that are created and maintained by members cannot advertise. This does not apply to the MySpace website as a whole.
Although the community is meant to be non commercial; the site most definitely is not.
MySpace prohibits advertising on individual websites in their terms of service; however, there is plenty of room to market your products or services without violating their terms.
Many advertising opportunities are open to the general public, through the MySpace banner advertisements that are run on many of their pages.
Central, and sidebar advertisements, are also available for public advertising.
In fact, advertising on MySpace with banner or sidebar ads, can be done by simply contacting MySpace, for additional advertising information.
Many business owners, find that this type of advertising is extremely effective with their products or services, especially if their products or services are found appealing to the MySpace community.
You may occasionally find cases, where websites blatantly abuse the MySpace terms of service, by overtly advertising their products or services.
It is NOT a good idea to do this.
When MySpace discovers the abuse, they will likely ban you from the MySpace community.
However, it is possible to covertly advertise your website, without getting penalized by the MySpace administrators.
If you engage in discussions with MySpace members, and just happen to answer a someone’s question, that applies to your product or service; you could discreetly include your website URL with your answer, and get a free back link to your business website.
As long as your link provides a relevant answer to the question that is asked, you should not be penalized by MySpace. You are indirectly letting visitors to your website to learn more about you and your business.
If you browse the discussions, you will find that this occurs somewhat frequently.
It’s up to MySpace to determine whether or not these type answers are considered advertising, but it’s definitely worth inserting your link to get a possible purchase.
Advertising on MySpace can help your bottom line, regardless of which method you decide to use.
Finding cheap home based internet business advertising is not as difficult as others might lead you to believe.
First, your home based internet business advertising, should be specifically targeted to individuals that are most likely to need your product, or service.
When you target your home based internet business advertising in this manner, your energies, and money, are only channeled into areas that give you the most bang for the buck.
Many home based businesses waste money by broadcast marketing. For some products, this method is very effective, however specifically targeting your market is better in the long run.
There are several easy ways to advertise your home based internet business without spending more money than you need to.
Word of mouth is one of the best, and most underutilized advertising methods available to both new, and established businesses.
When buyers find a new retail store, on or off line; they usually tell their friends about how good their buying experience was, or how terrible it turned out for them. Either way, word of mouth can make or break your business.
Never underestimate the power your customer wields.
Current customers should be kept happy at all costs; not only for repeat business, but also to solicit their word of mouth recommendations about your product or service..
On the Internet, a cheap home based Internet business advertising method is to provide a Poll, or feedback form on your website, to accommodate your customer’s feedback.
Be choosy about where you advertise your business.
This should be a no brainer however, it is often overlooked.
If you are an internet wholesaler of tropical fish food, you might want to consider sending business cards, or fliers, to pet shops in your immediate area.
Setting up a blog, and a targeted PPC advertising campaign, with keywords specific to fish food; is also a good idea for online marketing.
For local advertising, fliers and business cards, are cheap to produce, and easy to disseminate in a targeted manner. A business card, or flier with your web address and product information can do wonders for your bottom line, when properly dispensed.
Put your business cards or fliers, in store front business establishments has long been a successful advertising strategy.
Most business owners will have no problem with this, and may even do a business card swap with you.
Another cheap home based internet business advertising method that sounds ridiculous, but actually works extremely well, is to prominently display your website URL and logo on bumper stickers, signs, and on a magnetic sign, on the sides of your vehicle. Try it, it works!
People love something for free.
Use this to your advantage by giving away free money saving coupons, holding a contest or a drawing for a free product, giving away free samples of your product, or on the Internet; giving away free ebooks, newsletters, or free training seminars.
Giving something away of real value that your potential customers need, is a cheap home based Internet business advertising strategy that never fails to attract new customers.
