Creating a persuasive resource box, or author’s bio, is the key to selling your article to your audience.
There are some DOs and DON’Ts that you should pay close attention to, when creating a persuasive resource box for your articles. 
Your SIG, can either make or break how effective your article is responded to, after it has been published.
- DO remember to include your name in the resource box along with your title, if you have achieved one. Professor, Doctor, President, Duke, Pastor, etc. Your name and title should always be the first thing to see in your resource box.
- DO remember to include your website address in a valid URL. (http://YourBusinessName.com/)
- DO remember to include your brief USP, Unique Selling Proposition, in one or two sentences at most. This is a synopsis of why your offer is unique.
- DO keep your resource box benefit oriented, brief, and to the point.
- DO remember to ask your reader for the sale. This is your CALL TO ACTION to your reader; asking them to visit your website, and to buy your product or service.
- DO try to capture your reader’s email address to begin the process of building their trust. Instead of providing them with an email address, for them to JOIN your list; furnish them your ezine subscription address. This method builds your authority on your topic, with your readers.
- DO furnish your business contact information, but remember that once your article receives major distribution, you may not be able to easily change this information. Phone numbers or address changes would be difficult to edit, once your article is broadcast on the Internet.
- DO give out FREE reports as part of your call to action. This can bolster your credibility with your audience and further cement you as an expert in your field.
- DO use an anchor URL sparingly, to build search engine optimization relevance, for a specific keyword term, if you need it. You could link a long tail keyword like; “home based Internet marketing information” to your website, in your resource box.
Your persuasive resource box should NOT use the following strategies, as they have been proven ineffective and sometimes detrimental.
- DO NOT try to list every accomplishment you have on your wall. Most readers don’t really care about your achievements, they are looking for information.
- DO NOT try to link to every website you own. Irrelevant URLs that have nothing, or little to do with your article, do nothing but degrade your credibility with your readers. Listing one URL that is specific to your article is a proven, more effective strategy.
- DO NOT pitch products that are not relevant to your article.
- DO NOT write an epic sized resource box. Keep it small and focused on your article. A long winded, convoluted resource box produces almost no benefit.
Have you considered selling your digital books on Clickbank?
If you’re passionate about your particular niche, and have considered writing an ebook on it, but lack the technical knowledge, and publishing expertise; you might want to try using Clickbank.
Clickbank has taken steps to make publishing and selling your digital ebooks easy. 
They have an easy to follow process for authors to promote, and sell their digital books to their potential customers.
- ClickBank’s system is user friendly and very easy to navigate.
- They also provide an affordable publishing tool to help you along with the process.
- Clickbank’s start up costs are comparatively low. They charge a one time product activation fee of $49.95 to start.
- For that they provide reliable, guaranteed secure, payment processing.
- They accept Paypal, along with the major credit cards for payment, and they do not require that you have a merchant account.
- They also provide you with fraud prevention.
- Clickbank has a lot of experience with the promotion and sales of niche products. They interact with over 100,000 global affiliates, that have the capability to promote your ebook.
- If you do decide to sell your ebooks on Clickbank, you can expect to receive excellent customer support if you run into any problems.
Once you complete the registration process and get your password; you can access Clickbank to upload your content, and set the list price you want to charge for your digital book.
Once a sale is made, you will receive a percentage of the total retail price of the ebook; and ClickBank also gets a share.
When you upload your content, set the price, and pay the one time product activation fee; your ebook is promoted to the ClickBank Marketplace. That’s all it takes to become a published ebook author.
ClickBank is probably the easiest way to earn money as a fledgling ebook author. They sell hundreds of thousands of products through their system, and are used by countless affiliate marketers on the internet.
When you sell your digital books on ClickBank, see your ebook in publication, and begin to make money with your efforts; I’m sure you will continue writing more for your niche market.
Search engine optimization (SEO) is a constantly changing process that requires constant attention if you plan on remaining at the top of the search engine results pages (SERP).
There are no absolutes with search engine optimization, which means that there can be no guaranteed success. 
You should remember this the next time you look for help with your SEO.
There are some long standing SEO techniques that were extremely effective in the past, but now produce dubious results.
The days where purchasing a keyword rich domain name, tweaking the title with a keyword or two, and writing a few articles; could get you to the top of the SERPs, are long gone.
SEO is a constantly changing process that requires modification as the search engines adjust their algorithms. You can avoid wasting your valuable time by learning about what currently works, vs. what used to work well.
For example, Google does not use keyword meta tags data, to determine your position in the search engine results.
Keyword meta tags can still be used to keep track of the terms you are optimizing individual pages for, because Yahoo still uses them. Bing may also use them to some extent, but don’t rely on them to achieve first place ranking.
Because some search engines still use meta keyword tags as a factor in their algorithms, it wouldn’t hurt to keep using them as an insurance policy.
Prior to 2006, the meta description that was displayed on the SERPs was determined by the site owner.
These days, Google’s algorithm picks matching snippets from the content, in the page relating to the search query, and displays the selected snippet from your content, in the SERP.
When publishing fresh content, be sure to do your keyword research well.
Keyword density, at one point in time, was supposed to improve on content optimization.
Because search engine spiders do detect patterns, there was some truth to this idea. However, spending excessive time and effort maintaining a specific keyword density these days holds little benefit.
You still need to make sure the content that you are optimizing contains keywords; but keeping it to a specific percentage doesn’t matter much unless you overdo it.
Dynamic URLs are now managed differently, by the three major search engines.
Duplicate content that was once the scourge of big websites has become an issue of less concern today. This is Because the search engines already know the most commonly used avoidable parameters, such as session IDs, or product attributes, no extra effort is needed to make them SEO friendly.
The canonical link tag, http://bit.ly/1yZ5bW; tells the search engines to index the preferred URL, instead of the long dynamic version.
Don’t forget that SEO is constantly changing process, and knowing what works and what doesn’t work, will put you a step ahead of your competition, in getting your visitors to your website.
