Home Based Internet Marketing Information

Colors Used In Advertisements Affect Buyers Differently

The different colors used in advertisements affect people differently, and are known to directly influence an individual’s behavior.

The human brain processes information visually, much faster than any of the other human senses.

This is so true, that regardless of the medium that is presented; visual appearance is still the most appealing.    This is not to say that the other senses should be not be concentrated on, to facilitate visual appeal in advertising.

Of the many ways to increase visual appeal in advertising, color may be the most underused.

Colors used in advertisements, when accompanied with audio and text, is shown to retain the interest of a visitor longer, and keep them on your website for a longer duration.

According to studies made on the subject, many big budget companies spend billions of dollars annually on color market research, to determine which colors used in advertisements work best, and what color combination work best in product and packaging development.

Colorful articles can force readers to complete an article, once they begin reading it.

Various colors used in advertisements have been known to cause different behaviors and emotions in individuals.  Different color combination can make a website look more friendly, or less so.

Blue is supposed to have a calming, and relaxing effect on people.   Red is usually associated with passion or love.

Colors used in advertisements associated with St. Valentine’s Day, or a dating website, do well using red as the predominant color.

Having bright pictures of food and desserts pasted on beautifully decorated colored walls, is sure to tempt the taste buds of customers in a fast food restaurant, or on a food website.

The combination of colors used in advertisements, is intended to get the salivary glands of the customers working to the point that they feel they must devour the food that is depicted.

Strategic lighting when used in combination with colors, can also play on the minds of the consumers.

When you visit a super market, strategically colored lighting is used to enhance the colors of the items you are looking to purchase.

Meat looks fresher and more appetizing, with “daylight” type bulbs strategically placed to enhance the color of the meat.

The light and color combination triggers hormones in the brain, which stimulates hunger in the mind of the buyer.  This same marketing technique is effectively used in many other types of advertising.

Advertisers must be knowledgeable about colors used in advertisements, what they refer too, and how they can be used.

The colors below are generally recognized in our culture to stand for the following:

• Black stands for elegance, sophistication, seduction, mystery, and emotionally for death.

• White stands for virginity, pureness, peace, cleanliness, and youthfulness.

• Gold represents luxury, eliteness, and prestige.

• Silver stands for prestige and coldness.

• Yellow stands for cheerfulness, warmth, and happiness.

• Orange also represents warmth, vibrancy, or playfulness.

• Red stands for love, excitement, danger, strength, and passion.

• Pink stands for nurturing, sweetness, softness, and security.

• Green stands for nature, freshness, and abundance.

• Blue stands for coolness, trust, belonging, calmness, and reliability.

• And lastly Purple stands for spiritualism, dignity, royalty or being regal.

Other cultures around the world often attribute different meanings to colors than we do in this country.

In Asian countries, the color white is associated with death. Here in America, black is  associated with death. People living near the equator generally like warm colors. People living nearer to the poles prefer cold colors.

Savvy advertisers determine the colors used in advertisements by their target market, and not by their personal preferences.

If you are designing an advertising campaign targeted towards children; you should use vibrant colors that attract children, like red, yellow, blue and green.

Parents buy the primary colors for their children because they represent trust, sweetness, security, and warmth.  Kids like bright colors and their parents will buy them.

The colors used in advertisements to some extent, can determine the shopping habits of customers.

Impulse buyers are attracted by orange, red, blue, and black.

Savvy companies research colors that they use in their logos, advertisements, web pages, and even business cards to get the best bang for their advertising buck. Look at Mercedes, they use a silver logo.  How classy can you get?

Yes, the colors used in advertisements do affect how buyers react.

Brand Valuation – How Do You Evaluate A Brand?

Brand valuation is an intangible business asset, that has become increasingly recognized as an important factor in Internet marketing.

Because it is considered a valuable business asset, Internet marketers and webmasters alike are trying to find new ways to expand market share by increasing the value of their business brands.

Although brand valuation is not an absolute science, it is a very potent factor in all businesses.

Since most business owners are usually more interested in translating brand valuation into financial terms for their ledgers, determining the true value of a brand, is absolutely essential to a company’s bottom line.

Brand valuation is somewhat subjective, and is an important factor in effective Internet marketing.

The consumer perceptions about your brand, your products, and your services are directly related to the valuation of your brand.

Business owners correctly use the impact of brand valuation, to determine which areas of their business need to be improved on, to boost their brand’s performance and perception.

Because it is an intangible corporate asset, your brand is essential in increasing your company’s bottom line.

Unfortunately, the overall concept of determining the value of a brand is somewhat vague, and even though it is an intangible asset, that will help to increase your business potential; no clear measure has yet been established to gauge the actual worth of a given brand.

Superior brand valuation is something we have a hard time putting our finger on, yet we know it when we see it.

A perfect example of a superior brand is Coke.        

It’s brand value is apparent when we immediately recognize the Coca Cola logo, listen to the jingle “Things go better with Coke!”, or even when we associate the color combination with the product.   What is it worth?

Brand valuation is difficult to determine, and almost impossible to accurately measure, yet it’s intrinsic value to consumers and shareholders is obvious to everyone.

Facebook Groups – Starting A Facebook Group To Build Your Brand

Starting a Facebook group to build your brand is an inexpensive, intelligent way, to market your business  on the Internet,  and  potentially make it grow viral.

Facebook groups have been around for awhile; in fact they are probably the oldest, and easiest way to build a  community around your business.

The best part about starting a Facebook group to build your brand is that it is absolutely free.

When you start a Facebook group, you create a central location for your business brand, where all your potential customers, friends, and associates can participate in a dialogue.

There is a built in invitation feature, that allows members who have already joined your group, to easily invite their friends to participate in discussions.

This feature alone can grow your group very quickly; especially if you can get members interested and excited about your group, or if you just happen to have some notoriety.

Celebrities like Stephen Colbert’s group, grew to well over a million members in a less than a month.

Your group member’s personal profile pages, will display your group name until the member decides to leave your group.

These profile pages will also help to grow your group’s membership,  and because they are highly trafficked, a lot of clicks to your group page, can be generated through these links.

When you start a Facebook group to build your brand, you will get boards for posting new subjects to discuss, videos, photos, or URL links.

News, and new topic updates, along with your marketing messages, can be transmitted to your group member’s Facebook Inbox, as often as you feel necessary.

There are some drawbacks to starting a Facebook group to build your brand that you should know about.

Once your group grows beyond a certain point, currently about 1500 members; Facebook takes away your ability to “blast” your messages to your group members.

Growth also has it’s disadvantages, because you become a prime target for spammers.

You’ll find that you have to spend an inordinate amount of time deleting spam wall posts, to keep your group spam free. It also takes up your time to report the spammers to Facebook.

Lastly, Facebook’s new privacy changes are not making everyone happy.

Their new privacy changes are clearly intended to urge Facebook users, to share more of their information with the public.

The changes appear to reduce the amount of control that users have over their personal data.

Facebook now treats your name, your profile picture, current city, gender, networks, and the pages that you are a “fan” of, as publicly available information; where before you could restrict access to much of that information.

Despite these drawbacks, starting a Facebook group to build your brand is still the best way to make your business go viral.