Brand Valuation – How Do You Evaluate A Brand?

This post was written by Internet Marketing John on December 22, 2009
Posted Under: Branding Information

Brand valuation is an intangible business asset, that has become increasingly recognized as an important factor in Internet marketing.

Because it is considered a valuable business asset, Internet marketers and webmasters alike are trying to find new ways to expand market share by increasing the value of their business brands.

Although brand valuation is not an absolute science, it is a very potent factor in all businesses.

Since most business owners are usually more interested in translating brand valuation into financial terms for their ledgers, determining the true value of a brand, is absolutely essential to a company’s bottom line.

Brand valuation is somewhat subjective, and is an important factor in effective Internet marketing.

The consumer perceptions about your brand, your products, and your services are directly related to the valuation of your brand.

Business owners correctly use the impact of brand valuation, to determine which areas of their business need to be improved on, to boost their brand’s performance and perception.

Because it is an intangible corporate asset, your brand is essential in increasing your company’s bottom line.

Unfortunately, the overall concept of determining the value of a brand is somewhat vague, and even though it is an intangible asset, that will help to increase your business potential; no clear measure has yet been established to gauge the actual worth of a given brand.

Superior brand valuation is something we have a hard time putting our finger on, yet we know it when we see it.

A perfect example of a superior brand is Coke.        coca_cola_50

It’s brand value is apparent when we immediately recognize the Coca Cola logo, listen to the jingle “Things go better with Coke!”, or even when we associate the color combination with the product.   What is it worth?

Brand valuation is difficult to determine, and almost impossible to accurately measure, yet it’s intrinsic value to consumers and shareholders is obvious to everyone.

Reader Comments

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